New Plastics Economy Global Commitment

UPM Raflatac - Ellen MacArthur Foundation

UPM Raflatac commits to reduce unnecessary plastic packaging as a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. We are the go-to-expert label supplier among hundreds of other organisations announcing commitments, which include many of the world’s largest packaging producers, brands, retailers, recyclers, governments and NGOs.

The reason behind joining the new Plastics Economy Global Commitment is that as the world’s most sustainable labeling company and a packaging solutions provider, we know collaboration for sustainability is critical. Joining the Global Commitment is one of the most important steps we have taken as a company to develop more circular solutions for plastic packaging.

UPM Raflatac’s Global Commitments

  • Developing labeling solutions and partnerships that support our customers in achieving their target of 100 percent of plastic packaging to be reusable, recyclable or compostable by 2025.
  • Offering materials that enable companies to reduce unnecessary plastic packaging.      
  • Offering paper and films with a range of recycled content that are suitable and safe for different end-uses.      
  • Developing labeling solutions that promote reusable packaging solutions.      
  • Developing partnerships that will grow our RafCycle recycling programme and enable partnering end-users to return 100 percent of their PET and paper label liners.      
  • Sourcing 100 percent of the plastic packaging we use in our production units to be reusable, recyclable or compostable by 2025.      
  • As part of UPM, the Biofore Company, developing renewable alternative labeling solutions to support moving beyond fossils towards net positivity.      
  • Targeting zero waste to landfill in all production units in line with UPM’s published 2030 targets.

Labels matter in circular economy

Labels matter when it comes to sustainability in packaging and play a unique role in enabling the circular economy. Through the commitments, UPM Raflatac wants to do its part in reducing unnecessary plastic packaging and set concrete targets to create future innovative circular materials. As collaboration is the key, we invite customers, brand owners and other like-minded stakeholders with targets of their own to join us in labeling a smarter future beyond fossils.

The New Plastics Economy Global Commitment aims to create “a new normal” for plastic packaging. At the heart of the Global Commitment is a vision of a circular economy for plastic, where plastics never become waste. Each signatory formally endorses the vision and the need to work towards achieving it.

Targets will be reviewed every 18 months and become increasingly ambitious over the coming years. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency.

For more information about the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, and to see the commitments from each of the 350+ organisations, visit

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Read more about UPM Raflatac’s sustainability in action:

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UPM Raflatac - New Plastics Economy