It's time to switch to sustainable alternatives and close the packaging material loop
A product label is the single most important driver of the packaging brand experience, making people fall in love with the product, recognize, and return to it. Labels are also an integral part of sustainable packaging, and consumer demand for sustainable products and solutions has never been higher. In a 2020 survey by McKinsey, 79% of consumers said they consider the sustainability of packaging in their purchasing decisions.
Our future-proof packaging solutions are helping the packaging industry to switch to more sustainable, eco friendly packaging alternatives and close the packaging material loop. Partnering with converters, brand owners, raw material suppliers, and other vital influencers enables UPM Raflatac to turn innovations into leading solutions and a competitive advantage for our customers. Together we can be the changemakers of this industry and create a future beyond fossils.