Story | 06/01/2021 07:31:36 | 5 min Read time

Rebiome: Pioneering skincare brand finds sustainable solutions with UPM Raflatac

For their cutting-edge skincare products that marry science with nature, Rebiome chose UPM Raflatac to support their cradle to grave approach to sustainability.


1. Newly launched Danish skincare brand Rebiome had difficulties finding a moisture-resistant label that matched the company’s sustainability commitment until they discovered UPM Raflatac Forest Film™

2. Rebiome safeguards the integrity of their product by using Translucent White FSC as a tamper-evident label on the cardboard packaging

3. With the RafCycle™ by UPM Raflatac recycling service, label release liner waste from Rebiome labels become part of a circular business model that supports zero waste


Rebiome™ is a pioneering new brand at the forefront of skin microbiome restoration and rebalance. The company was founded by Pauline Sell Hellman, who has over 30 years of experience in the beauty, medical and aesthetics skincare industries. Rebiome was born from Pauline’s dream to create a cutting-edge, microbiome skincare line that marries active, natural ingredients and sustainability with affordability.

A perfect match for skincare products

Rebiome skincare products are based on a groundbreaking microbiome formula to rebalance the skin’s flora. Sustainability is a cornerstone of the brand, which prides itself on being 100% vegan and cruelty-free. Because of this, choosing the right label backed by sustainability credentials was of utmost importance.

Rebiome thoroughly tested labels from different manufacturers before choosing the final label. They wanted to make sure that not only that the label will look good, but also that it will not be prone to edge-lifting and would be able to withstand moisture in bathroom conditions.

“One of the labels we had earlier chosen looked promising, but a few days into the testing, we noticed that it couldn’t handle grease or moisture. Our printer, Limo Label A/S, worked closely with us when we finally decided to choose Forest Film,” says Henriette Maul Andersen, Senior Marketing Manager, Rebiome.

Made from 100% renewable wood-based raw materials in an ISCC certified value chain, Forest Film label material proved to be the perfect match for Rebiome’s needs. Forest Film PP is identical in quality and performance to conventional fossil-based films. By using the mass-balance approach to replace fossil-based raw materials with renewable ones, Forest Film PP is a 100% renewable alternative to plastics.

Rebiome also chose UPM Raflatac’s paper-based Translucent White FSC as a tamper-evident label on the packaging. Tamper evident labeling was chosen to give customers the peace of mind that comes from knowing that the product has not been meddled with or altered in any way. The label choice creates the highest possible circular value to end-of-life packaging.


A full circular solution

Rebiome’s commitment to sustainability is visible from the natural origin of the ingredients, to eco-friendly product certifications, FSC-certified packaging and low-emission transportation they use. Using UPM Raflatac labeling solutions, Rebiome chose labels made of 100% wood-based waste material residue from the pulping process, originating from sustainably managed forests that meet International Sustainability & Carbon Certification (ISCC) requirements.

As part of its cradle to grave approach to sustainability, Rebiome uses the RafCycle recycling service. Label release liners, a waste product that would normally end up in incineration landfills, are turned into a resource as they are turned into magazine paper, new paper liner enabling Rebiome to reach pure circularity with RafCycle.

“We are so pleased that with UPM Raflatac labeling solutions, we are able to meet our sustainability goals without compromising on quality or performance. This is consistent with our belief that a skincare product can be sustainable, vegan and environmentally friendly, protecting both our customers’ skin and our planet,” Maul Andersen says.




Rebiome™ is a sustainable skincare brand founded by Pauline Sell Hellman. Rebiome is a pioneering brand at the forefront of skin microbiome restoration and rebalance. Led by scientific advancements in microbiome skincare technology and the knowledge of how nature influences the balance of our skin, Rebiome marries science with nature. Rebiome is distributed by Noscomed Medical Supply A/S.

Visit the website 

RafCycle by UPM Raflatac

UPM Raflatac is a frontrunner in solutions for managing the challenges of label waste. Through our RafCycle recycling service, we offer our partners possibilities to contribute to a circular economy by turning their label waste into a resource. We look forward to developing new and existing partnerships with customers and brand owners on the road to zero landfill waste.

Learn more about RafCycle 

UPM Raflatac Forest Film

Forest Film is a plastic label solution based on 100% wood-based raw-materials, and it’s a great sustainable option for cosmetic labels.  It has been developed in collaboration with UPM Biofuels using the UPM BioVerno naphtha, a 100% wood-based solution. Forest Film is an ISCC certified product. ISCC certified plastic film is produced by using sustainable resources to replace an equivalent amount of fossil resources in the production process (mass balance approach).

Read more about Forest Film

UPM Raflatac Translucent White FSC 

Translucent White FSC is an uncoated, translucent white paper, designed for applications where translucent face is needed offering degree of no-label look.

Read more about tamper-evident seal labels

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