Making a good first impression is the key to success. Home care products are often exposed to extreme conditions that can make a label deteriorate over time. As brand loyalty is a powerful force in the home care market, it's crucial that brand managers select the right label to match product conditions. Water and chemical resistance are essential to ensuring the label stays in place and looks good – especially when stored in challenging environments such as outside or in garages.
Choosing the right label for household products
To gain consumer loyalty, brands must work hard to keep their products looking great and performing reliably throughout the product life cycle.