For the label to perform well, both the face materials and the adhesives need to match the circumstances and conditions of the product environment – from labeling, transportation and storing. To ensure optimal label performance, a great final product appearance and protect the reputation of your brand, it’s crucial to consider the label’s properties right from the start. There are various choices for ambient, chilled and frozen environments, with adhesive labels that offer different characteristics for moisture resistance, fatty substrates or extreme conditions. Find out how the product environment can affect the performance of the label and discover how you can enhance brand protection by choosing the right adhesive label.
Conditions that influence food label design
Discover the factors that influence label performance, product appearance and brand protection.
The right label materials for your product's environment
The impact of surface properties on labels
The effect of temperature on labels
Most food approved paper and PE label films are suitable and typical choices for ambient conditions and perform well in temperatures of up to 60°C. Hot temperatures can lead to a softening of the adhesive itself, which can also impact label performance.
Talk to our experts about solutions for ambient temperatures or specialized solutions for higher temperatures and other extreme conditions.
It’s important to consider the temperature of the area where packing and labeling will take place. Chilled conditions in the labeling room can result in condensation on the packaging's surface. Moist surfaces can impact label adhesion.
Talk to our experts to receive advice about selecting the right label materials for chilled conditions.
Particular adhesives should be selected when labeling a product that is below 0°C. The adhesives also require more time to stick firmly in place in sub-zero temperatures.
Talk to our experts to receive advice about selecting the right label materials for frozen conditions.
Deep frozen products are typically labeled in a freezer or chilled environment where ice, frost and wet surfaces are common. We have special adhesives for label applications on cold surfaces such as frozen foods.
Talk to our experts for advice on selecting the right label materials for deep frozen conditions.