1. Labels matter when it comes to sustainable packaging
2. Vellamo’s water bottles use sustainable labels made from 100% wood-based materials
3. UPM Raflatac’s Forest Film label supports Vellamo’s unique and pure brand
A Finnish company, Ice Age Water Ltd. sells its unique natural mineral water from last Ice Age under Vellamo® brand. Vellamo’s main market area is in North America, Asia and Finland. The Vellamo brand is all about nature and the sustainability covers the whole product from origin to packaging and the design. Therefore, it’s clear that also the label needs to fit to the brand story and what would be a better fit than a sustainable plastic label from the forest.
Renewable label material made from wood
For Vellamo, selecting a sustainable label material that would support its unique brand was a must. When introduced to a brand-new Forest Film plastic label material, everything clicked together, and Forest Film was chosen. The clear polypropylene (PP) plastic label material is constructed from UPM BioVerno naphtha, a 100% wood-based solution made from crude tall oil, a residue of the pulp production process originating from sustainably managed forests. It has the same quality and properties as traditional plastic PP labels.
“Choosing Forest Film over a conventional fossil-based film label offers companies like Vellamo an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance,” says Katja Kivelä, Senior Marketing Manager, Films, UPM Raflatac. “It enables to replace traditional fossil-based virgin materials with renewable ones.”
Sustainable label supporting the brand story
Vellamo’s water bottle is like a block of ice, reflecting the blue colour of the glacier. The exquisite Scandinavian design supports the story of the world’s purest natural mineral water and the transparent wood-based plastic label material complements the design with its subtle looks and sustainable material.
“Vellamo is one of Mother Nature’s perfect creations. We have taken great measures to ensure our unique taste, purity, and sustainability for the health of our customers and planet by achieving a neutral carbon footprint across production, packaging, and logistics,” says Petteri Ahonen, CEO, Vellamo.
The label on Vellamo water bottles also features RafMore by UPM Raflatac, an innovative smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data.