Story | 04/24/2020 08:14:53 | 4 min Read time

Phil Sublim Champagne: A premium wine with black label design

Label design plays a big role when it comes to differentiating bottles from one another. The label needs to stand out – it needs to have something to catch the eye and entice the potential buyer. Phil Sublim Champagne relies on an elegant black label that carries out the brand’s story and conveys the spirit of the Champagne territory Côte des Bar.


1.      Phil Sublims‘s signatures are the rose and the sword. Two old symbols used to create a fresh, young brand.

2.      The metallic colors, mixed with different printing techniques, give the packaging a true wow effect when combined with elegant black label material

3.      The champagne’s unique packaging expresses the premium quality and intense perfumes well-rooted in the Côte des Bar terroir.

Creating a label design with a story

Unpredictable, elegant, and creative. These three words describe the new Phil Sublim Champagne, which has its roots deep in the ground of France’s hottest Champaign territory, the Côte des Bar. Here winemaking tradition has been refined over the centuries transforming the flavours, colours, and scents into Phil Sublim Champagne – a wine capable of expressing passion, delicacy, and quality.

When Mattia Generali, an expert creative designer based in Milan, Italy was asked to design the look for the new Phil Sublim Champagne, he was ready to accept the challenge. Maison de Champagne, the winery owner, was looking for a wine label design that would represent the young brand with high quality and strong personality. It was also important to create a connection between the design and the territory.

The base for Generali’s design was built around three elements: a saber, a rose, and the brand’s initials. He first created the saber to represent sabrage*, an ancient tradition of French soldiers celebrating victories by opening champagne bottles with their own saber. Then a rose was added to showcase the elegance, perfection, and delicacy of the champagne. Finally, Generali sealed the crossing saber and rose with a shield containing the initials of Phil Sublim.

The design describes the simplicity and value of a single gesture, from the collection of the first grape to the final sabrage.


Elegant black labels showcase the quality

In the wine market, the label has the utmost important role – maybe even bigger than the product itself. An eye-catching label can be the key differentiator when it comes to making an in-store decision.

To make Phil Sublim Champagne stand out in a crowd, Generali chose UPM Raflatac Dark Noir Premium-FSC label material for the bottle. Once the material was selected, the initial layout was created with advice from UPM Raflatac.

“Black label material delivers the message of a premium, high-quality product and that was the look we wanted to pursue,” Generali says. “The Dark Noir label material was the best partner to pair with the innovative graphics I designed. I also used foil application and silk screen printing for the labels.”

The end result, the Phil Sublim Champagne collection, with its stunning personality and design, was the result of a great collaboration between the designer, winery, UPM Raflatac, and the printer Grafical.

Learn more about UPM Raflatac's labeling solutions for wine, spirits and craft beverages 

Phil Sublim

Phil Sublim Champagne originates from the Côte des Bar territory in France. The area is well-known from its winemaking tradition which dates back to 1630s.

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UPM Raflatac labeling solution

UPM Raflatac Dark Noir Ice-Premium-FSC RP30 WG85 is designed for premium high-quality wine, spirit and craft beverage labeling applications when exposed to ice bucket and cold chain logistics. This black, smooth finished premium product shows no edge-lifting, wrinkles, bubbles or creases and remains opaque and does not discolour even after hours in the slurry of an ice bucket. The smoothness of the face material allows for very high definition label designs.

*Did you know

Sabrage is a technique for opening a champagne bottle with a saber, used for ceremonial occasions. The wielder slides the saber along the body of the bottle to break the top of the neck away, leaving the neck of the bottle open and ready to pour.

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