UPM Raflatac partners with Soprema to promote label waste recycling with the RafCycle service

Press Release 30.11.2023 13:00 EET

UPM Raflatac, a global supplier of innovative and sustainable self-adhesive paper and film products, announces Soprema as its main partner in label waste recycling in the EMEIA region. Soprema, one of the world's leading companies in waterproofing and a specialist in roofing and insulation, will transform the label waste collected through RafCycle™ by UPM Raflatac recycling service into new construction and insulation materials.

Soprema is a key player in the construction sector. With a presence of 123 manufacturing sites and over 120 subsidiaries worldwide, Soprema is known for its commitment to sustainable construction solutions and investment in innovation. The collaboration with UPM Raflatac further underlines Soprema's dedication to sustainability.

UPM Raflatac’s RafCycle service is committed to liner waste recycling. With this innovative partnership, label waste is converted into insulation solutions, supporting the use of renewable sources in the construction industry at Soprema’s site in France. Insulation materials play a pivotal role in enhancing energy efficiency in buildings. Cellulose wadding is one the best solutions for attic insulation because it offers high performance in different kinds of weather conditions.

This collaboration will let Soprema take a new step forward in the integration of the release liner as raw material for an insulation product that is more effective for all-season thermal comfort, Soprema’s management team comments.

“We are excited to announce this partnership with Soprema, as collaboration is key in the circular economy. This cross-industry collaboration not only supports the recycling of liner waste, but also allows us to continue providing solutions to avoid other disposal methods such as incineration or landfill. The first collections of RafCycle label waste have already been delivered to Soprema,” says Juha Virmavirta, Director, RafCycle, UPM Raflatac.

UPM Raflatac has set an ambitious target to be the first label materials company to go beyond fossils. The RafCycle label release liner recycling service supports companies to meet their sustainability targets.

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For further information please contact:
Juha Virmavirta, Director, RafCycle, UPM Raflatac, tel. + 358 (40) 504 7899

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our innovative and more sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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Soprema has been developing and diversifying its activities, worldwide, by including, over the years, additional operations to its traditional trade, waterproofing. By becoming the world leader in waterproofing solutions, the group is today a key player in the construction sector. Read more: https://www.soprema.fr/

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11,7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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