UPM Raflatac introduces new paper label solutions enhancing PET and HDPE recycling

Press Release 13.4.2023 13:00 EEST

UPM Raflatac is expanding its wash-off portfolio with new paper label materials that enhance the recycling of PET and HDPE. The label materials have received European certifications of recyclability from Institut cyclos-HTP for PET and HDPE packaging, and they are part of UPM Raflatac’s SmartCircle™ portfolio.

“We are determined to develop solutions for circularity. While plastics have remarkable features to keep valuable content safe until consumption, we also seek ways to increase the share of certified renewable materials in the packaging that go beyond fossils. Now, in addition to our multiple plastic wash-off solutions, we are excited to expand the offer into sustainably sourced paper labels. These innovations enable high-quality recycled PET and HDPE flakes to be used again as the label material separates cleanly in the recycling process,” says Sylwia Jurys, Vice President, Paper Laminates SBU EMEIA, UPM Raflatac.

The certifications verify that PET and HDPE bottles using the certified label materials are recyclable in the most common recycling processes. They separate cleanly from the recycled packages resulting in a greater yield of PET and HDPE. This allows the valuable PET and HDPE flakes to be recovered without contamination with the label materials. The flakes can be converted into new high-quality materials and may be used also within the closed-loop systems. This reduces waste, increases the availability of high-quality recycled raw material, and reduces the need for virgin plastic.

The recycling of plastic waste is a worldwide issue, that calls for attention from every part of the recycling value chain. The EU’s Plastic Strategy foresees that by the year 2030, all plastic packaging should be reusable or recyclable in a cost-effective manner. To achieve these ambitious goals, the packaging itself as well as the recycling value chain must be designed to ensure the recyclability of the packaging.

“The right label material choice plays a critical role in enhancing the recyclability of any packaging. With the comprehensive SmartCircle portfolio we can offer our customers materials for many different purposes, enhance packaging sustainability, and support in the shift to a circular economy,” Jurys says.

Institute cyclos-HTP is a company specialized in the classification, assessment, and certification of recyclability of packaging and goods as well as in research and development in the field.

You can find all the certificates for UPM Raflatac’s SmartCircle wash-off solutions below.

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For further information please contact:
Sylwia Jurys, Vice President, Paper Laminates SBU EMEIA, UPM Raflatac
Media contacts coordinated by Saku Uotila, Senior Specialist, Communications, UPM Raflatac, tel. +358 2041 50828 or saku.uotila@upm.com

UPM, Media Relations
Mon-Fri 9:00-16:00 EEST
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11,7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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