UPM Raflatac takes linerless labeling to new heights with OptiCut

Press Release, Product news 26.1.2021 10:00 EET

(UPM Raflatac, Helsinki, 26.1.2021 at 10:00 EET) UPM Raflatac aims to take the labeling industry to new heights with the company’s newly developed UPM Raflatac Linerless OptiCut™ solution. The in-house developed adhesive technology used in OptiCut is available for each of the primary direct thermal linerless end-use environments – from retailing and logistics, to quick service and takeaway restaurants.


OptiCut is the latest example in UPM Raflatac’s portfolio of benchmark-setting labeling innovations and product development. It prevents paper jamming and provides excellent adhesion with minimal adhesive build-up in a wide variety of applications: from rough surfaces to sub-zero temperatures.

OptiCut minimizes service time and offers customers a linerless product with maximum uptime of printer applicators, fewer reel changes, and a crisp barcode on the package.

“We have developed OptiCut in collaboration with our partners across the value chain. Our innovative and sustainable solution is the optimal choice when you are looking for clean cutting performance on the printer combined with excellent adhesion on the package,” says Mauri Suomela, Senior Vice President, Paper Laminates, UPM Raflatac.

Direct Thermal (DT) linerless labeling is an efficient and sustainable alternative to traditional label stock as it brings up to a 40 percent reduction in material usage. Driven by sustainability trends and the need for increased efficiency, linerless has quickly gained ground alongside traditional labeling technologies. Boosted by growing demand in end-uses such as grocery labeling, logistics and quick service restaurants, the DT linerless market has seen approximately 15 percent year-on-year growth in recent years.

To strengthen its position in the fast-growing linerless labelstock market, UPM Raflatac is scaling up its production capacity and building a new production line in Nowa Wies, Poland. The 13 MEUR investment includes a new linerless coating line and increased slitting and packing capacity, thereby increasing the company’s DT linerless annual production capacity by 100 million m2. The new production line is expected to be operational at the end of 2021.

For further information please contact:
Mauri Suomela, Senior Vice President, Paper Laminates, UPM Raflatac, tel. +34937131900

Link to images: https://materialhub.upm.com/l/mNPq96TwpZrX

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UPM Raflatac
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.6 billion (USD 1.8 billion) in 2019. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 18,700 people worldwide and our annual sales are approximately EUR 10.2 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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