Close the loop with UPM Raflatac Americas’s new Label to Label recycled paper label materials

Press Release, Product news 5.5.2020 17:22 EEST

UPM Raflatac is proud to introduce the label industry’s first paper face material constructed from recycled label materials. Now available in the Americas market, new Label to Label products can help any sustainability-minded converter or brand embrace the circular economy without sacrificing performance.

Label to Label offers the same high standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering. It features up to 30 percent post-consumer waste (PCW) containing recycled label backing, unbeaten anywhere in the pressure sensitive label industry. This labeling solution is the sustainable circular alternative to the linear economy. With Label to Label products, UPM Raflatac is returning waste back to the label market as a high quality semi-gloss face well-suited to a wide range of end uses.

The label liners are collected via the RafCycle® by UPM Raflatac service and through other industry initiatives. Next, they are de-siliconized and converted to raw PCW, and then UPM Raflatac’s raw materials supplier makes new paper label face stock from PCW containing recycled label fiber. Finally, UPM Raflatac turns this label face stock into the Label to Label product, creating a truly closed-loop solution.

“Our customers and brand owners have been asking for more sustainable paper label materials, and we’re please to offer the industry’s first and only solution that incorporates PCW from label liner,” says Scott Conrad, Segment Manager, Prime Business, Paper Laminates, UPM Raflatac, Americas. “UPM Raflatac’s Label to Label is an easy way for converters and their customers to get the same high-quality materials they expect from us while at the same time embracing circular solutions and reducing the amount of virgin materials needed to produce label materials.”

For more information about Label to Label and how the RafCycle service gives new life to label waste, please click here.

Click here to download photos of Label to Label »

For more information, please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-15.00 ET
tel. +1 828-275-7261

UPM, Media Relations
Mon-Fri 9:00-16:00 EE
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employees around 3,000 people and made sales of EUR 1.6 billion (USD 1.8 billion) in 2019. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 18,700 people worldwide and our annual sales are approximately EUR 10.2 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils.

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | #UPM #biofore #beyondfossils