Redefining tradition: The evolution of Rutini Wines

The winery, in the midst of ambitious expansion plans, took the opportunity to redesign and standardize its visual brand identity. The goal was to remain true to the winery's history and vision while giving it a refreshed look and feel.

Mediato redesigns an icon

Since its inception in 2006, the Colección line has positioned Rutini as a pioneer in the "high-end wines" segment, both in the local and international markets. The label, with its distinctive floral ornamentation, has become a crucial visual symbol for both the line and the winery. The update of this visual identity was approached with great attention to detail, ensuring that the redesign was not perceived as a radical change, but rather as a natural evolution. The goal was to maintain the brand’s essence, ensuring that it continues to represent what Rutini means to its consumers.

Panco Sassano, designer at Mediato Studio, developed a strategic project focused on identifying the most representative symbolic attributes of the brand. Based on this analysis, these elements were reworked and refined to give them a contemporary feel. Thus Rutini’s visual identity without compromising the status or reputation that the brand has built over its history. In this way, Rutini Wines evolves without losing its connection to tradition, ensuring the brand remains relevant to new generations while honoring the value cherished by its long-time consumers.

UPM Raflatac Material - Fleur de Coton White Ice Premium-FSC

To realize Mediato and Rutini's vision, the labeling material chosen had to be able to communicate the renewed identity, maintain Rutini's reputation for excellent performance and support its sustainability efforts. Using these criteria as a north star for the material selection, Fleur de Coton White Ice Premium-FSC was identified as the perfect fit.

Fleur de Coton White Ice Premium-FSC is a glossy white, textured paper made of material from well-managed FSC™ (FSC C012530) certified forests and other controlled sources. It is designed for applications where the label may be exposed to ice buckets and refrigeration. In addition, features such as alkali resistance and anti-mildew treatments ensured that the material would meet performance and sustainability expectations. Fleur de Coton White Ice Premium-FSC also guarantees quality with UV-flexo and offset printers, including hot stamping foil application techniques, which elevate the brand while maintaining the characteristic elements that make Rutini well-recognized.

Conclusion

Thanks to this collaboration, Rutini Wines has successfully evolved its brand identity while staying true to its tradition. With a refreshed visual design and trusted labeling materials, Rutini can trust that their wine bottles will resonate with new consumers while still honoring the loyal following that built their reputation. As a result, the renewed identity empowers them to confidently pursue their expansion goals.