1. Meeting the high standards of the brand’s technical specifications did not put
the cost out of range.
2. Printek found that the main benefit of working with UPM Raflatac is the
reliability of sourcing and high-quality products.
3. It is possible to achieve award-winning design without sacrificing sustainability
Meeting the demanding labeling need
According to Cruz, Dry Cat was seeking not only a metallic look, but they needed a label that would stand up to the handling, shipping, and environmental demands of the product
moving from packaging at the distillery to purchasing at the store. “The metallic effect that we were able to achieve in the cat's glasses and the adhesive strength were the main features
we wanted,” he says.
Working with the pressure-sensitive label experts at UPM Raflatac, Printek delivered a solution to Dry Cat in Raflacoat 80-FSC with RP51 permanent adhesive, achieving their functionality targets while simultaneously meeting the brand’s financial parameters. Sergio de Matteo, Sales Manager at UPM Raflatac observes, "Delivering high-quality, yet sustainable products to our customers helps give them a strong competitive advantage in the Latin American market. We are here to support their growth and ability to meet their customers' sustainable labeling needs."
Printek is a very traditional label converter company in Brazil’s Espírito Santo State and their dedicated printing process and ability to provide high-quality materials to their customers help them differentiate from the competition. Now, a valuable relationship has been formed with UPM Raflatac, of whom Cruz states, “The main benefit of working with UPM Raflatac is the superiority and reliability of its products.”
Raflacoat-FSC helps win spirits design award for Dry Cat Gin
As for the result, Cruz and Printek were very pleased, stating that “It was even better than expected, leaving many positive impressions throughout the industry.” Perhaps most notably, at the ABIEA 2019 Awards in Brazil, Dry Cat London Dry Gin won the award for Most Beautiful Label: Alcoholic Beverage Category.