Story | 12/03/2013 12:22:00 | 1 min Read time

Masi Agricola: Wine producer reduces label waste volumes

UPM Raflatac is assisting world-renowned quality wine producer Masi Agricola to reduce its carbon footprint through the RafCycle program.

RafCycle™ by UPM Raflatac reduces waste volumes going to landfill from the processes of manufacturing, printing, distributing and applying self-adhesive labels to products. In the case of paper release liner, an excellent quality of wood fibre is recovered and reused to make new paper.

Turning liner waste into a resource

By recycling spent release liner, Masi Agricola benefits directly from reduced disposal costs and a significant reduction in carbon emissions from labels.

Managing Director Bruno Boscaini comments: “Separate collections carried out at retailers, vineyards and production facilities play a key role in reducing our waste and raw material consumption. We were pleasantly surprised to learn that the release liner could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac.”


Greenhouse gas emissions down 26%

In a comparative study of liner recycling versus landfill disposal, UPM Raflatac conducted a lifecycle assessment (LCA) for Masi Agricola using a scenario of 12.5 million bottles a year and different combinations of labels and release liners.

In particular, recycling paper release liner through RafCycle was found to reduce Masi Agricola’s label-related carbon footprint by 26%.

Joining the RafCycle program to recycle release liner offers the following benefits:

  • turns used label release liner from waste into a resource
  • significantly improves label users’ environmental performance
  • brings clear savings in waste management costs
  • sustainability adds value to brands