The Ellen MacArthur Foundation

The Ellen MacArthur Foundation (EMF) is the global thought leader, an active promoter and enabler of the transition towards a circular economy. UPM Raflatac participates in The New Plastics Economy initiative led by the Foundation.


The New Plastics Economy

The New Plastics Economy is an initiative that brings together key industry stakeholders to create a circular economy for plastics, starting with packaging. UPM Raflatac has signed up to the New Plastics Economy Global Commitment among hundreds of organizations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs. Signatories include companies representing 20% of all plastic packaging produced globally.

Our commitments

100% sustainable plastic packaging
We enable our customers' plastic packaging to be fully reusable, recyclable or compostable by 2025.
100% recycled liner waste
We enable our RafCycle™ program’s partnering end-users to return all the PET and paper label liners.
100% sustainable production plastics
We make sure all the plastic packaging used in our production units is reusable, recyclable or compostable by 2025.
Zero production waste to landfill
We will take zero waste to landfill in all our production units, in line with UPM’s 2030 targets.
Reduced plastic packaging
We’re committed to providing materials that help our customers reduce unnecessary plastic packaging.
More sustainable labels
We’re developing labels with more recycled content that are suitable and safe for different end-uses.
Promoting reusable packaging
We’re developing labeling solutions that promote reusable packaging solutions.
Developing renewable labeling
We’re committed to moving beyond fossils by developing alternative, net positive renewable labeling solutions.

Labels matter when it comes to sustainability in packaging and they play a unique role in enabling the circular economy. Through the commitments, UPM Raflatac wants to do its part in reducing unnecessary plastic packaging and set concrete targets to create future innovative circular materials. As collaboration is key, we invite customers, brand owners and other like-minded stakeholders with targets of their own to join us in labeling a smarter future beyond fossils.


Extended Producer Responsibility for packaging


Read more about the New Plastics Economy

Wish to learn more about the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment? See the commitments from each of the 450+ organizations.