Support for circularity, more positive environmental impacts and smarter products for our clients and brands. Ecodesign leads our labeling solutions towards more sustainable packaging designs and circular economy.


Design is the starting point for sustainable packaging. Our ecodesign approach guides us to select raw materials that reduce raw material needs, enable recyclability and provide renewable alternatives to fossils and lower environmental footprint over the lifecycle. The main goal of ecodesign is to promote circularity, as well as minimize the negative and maximize the positive environmental impacts of sourcing raw material, manufacturing, logistics and the use and disposal of products.


Enabling circularity and recyclability of materials

Together with our customers and brand owners we innovate to:

  • Increase the use of renewable materials in packaging design
  • Improve the recyclability of packages
  • Reduce production waste by choosing right labels that also reduce the need for raw materials
  • Find new labeling solutions to support the smart use of packages

Cooperation is a key to successful ecodesign and we want partners to develop the smarter future with. We collaborate closely with all parties involved in the value chain including suppliers, printers, converters, and brand owners, to provide a comprehensive and integrated understanding of possibilities for improved packaging life cycle.


Sustainable UPM Raflatac SmartChoice materials


Recyclable packaging with UPM Raflatac SmartCircle