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UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage

Press Release 4.10.2022 10:00 EEST

UPM Raflatac, a global supplier of innovative and sustainable labeling materials, is solving bottlenecks for designers with their recently published dynamic digital label material swatchbook for wine, sprits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software.

“The digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverage, but the challenge is to find the right match to the packaging and to find it easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design,” says Stefano Pistoni, Senior Manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.

“For us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download and just in a few minutes we created mockups and realistic renderings. This new tool has two strengths: it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way,” stated Matteo Zantedeschi, Art Director, Advision.

The digital swatchbook allows users to search by visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a highly customized user experience.

Click here to test this innovative new tool.

Click here for a link to download images.

For further information please contact:
Stefano Pistoni, Senior Manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.
Media contacts coordinated by Saku Uotila, Senior Specialist, Communications, UPM Raflatac, tel. +358 2041 50828 or saku.uotila@upm.com.

UPM, Media Relations
Mon-Fri 9:00-16:00 EEST
tel. +358 40 588 3284
media@upm.com

UPM Raflatac
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.7 billion (USD 1.9 billion) in 2021. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,000 people worldwide and our annual sales are approximately EUR 9.8 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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