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UPM Raflatac helps launch U.S. Plastics Pact Roadmap to 2025, driving a national strategy to achieve circular economy goals

Press Release 17.6.2021 17:00 EEST

Yesterday, UPM Raflatac helped launch The U.S. Plastics Pact's (“U.S. Pact”) “Roadmap to 2025,” an aggressive national strategy illustrating how the U.S. Pact, UPM Raflatac and fellow signatories, known as Activators, will achieve each of the U.S. Pact’s four 2025 targets through specific actions, responsibilities, and interim timeframes to realize a circular economy for plastics in the United States by 2025.

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Launched in August 2020, The U.S. Plastics Pact is a consortium led by The Recycling Partnership and World Wildlife Fund (WWF) as part of the Ellen MacArthur Foundation’s global Plastics Pact network, which unites a holistic ecosystem of cross-industry stakeholders behind a common vision and national strategy to address plastic waste at its source by 2025.

“It has been exciting to be part of the U.S. Plastics Pact since its inception and work with these incredible and passionate individuals. The launch of the Roadmap illustrates how far we have come in a very short time. We have set some ambitious goals and laid out the details of our execution plan in the Roadmap,” says Kyle Strenski, Business Director, HPC, Food and Beverage, at UPM Raflatac Americas

UPM Raflatac joins other stakeholders across the plastics value chain in achieving systemic change and accelerating progress toward the following 2025 targets by inspiring and supporting upstream innovation through coordinated initiatives such as rethinking products, packaging, and business models in order to transition away from today’s take-make-waste model to a circular economy where plastics never become waste:

  1. Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025.
  2. 100% of plastic packaging will be reusable, recyclable, or compostable by 2025.
  3. By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.
  4. By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.

UPM Raflatac is committed to creating value from sustainable bio-innovations, such as UPM Raflatac Forest Film™ wood-based film. The company focuses on creating products that reduce the use of virgin fossil-based materials and treat waste as a valuable resource.

The U.S. Pact’s Roadmap is designed to kick-start action and help U.S. industry leaders and packaging producers develop a national strategy, advance shared goals, and measure the strength of progress through annual reporting. This national strategy will assist Pact Activators in reaching ambitious goals by 2025 that they could not otherwise meet on their own through sharing knowledge, optimizing investments, identifying gaps, overcoming systemic barriers, and implementing policies.

The Roadmap holds UPM Raflatac and other Activators of the U.S. Pact accountable to sustainability objectives by creating the pathway in which companies, governments and NGOs can successfully ensure that plastics remain in the U.S. economy and out of the environment for years to come.

To read the U.S. Pact’s full Roadmap, please click here.

To read more about UPM Raflatac’s EMF commitments please click here.

  
Media Contacts:
Samantha Kappalman
The Recycling Partnership
Skappalman@recyclingpartnership.org

UPM Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com

UPM Raflatac  
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.6 billion (USD 1.9 billion) in 2020. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com

Follow UPM Raflatac on Twitter | LinkedIn | Facebook | YouTube | Instagram

The Recycling Partnership
The Recycling Partnership is the action agent transforming the U.S. residential recycling system for good. Our team operates at every level of the recycling value chain and works on the ground with thousands of communities to transform underperforming recycling programs and tackle circular economy challenges. As the leading organization in the country that engages the full recycling supply chain, from working with companies to make their packaging more circular and help them meet climate and sustainability goals, to working with government to develop policy solutions to address the systemic needs of the U.S. recycling system, The Recycling Partnership positively impacts recycling at every step in the process. Since 2014, the nonprofit change agent diverted 375 million pounds of new recyclables from landfills, saved 968 million gallons of water, avoided more than 420,000 metric tons of greenhouse gases, and drove significant reductions in targeted contamination rates. Learn more at recyclingpartnership.org

World Wildlife Fund (WWF)
WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit www.worldwildlife.org learn more and keep up with the latest sustainability news by following @WWFBetterBiz on Twitter and signing up for our newsletter and news alerts here. 

The Ellen MacArthur Foundation’s global Plastics Pact Network
Since 2016, the Ellen MacArthur Foundation’s New Plastics Economy initiative has rallied businesses and governments behind a positive vision of a circular economy for plastic. Its 2016 and 2017 New Plastics Economy reports captured worldwide headlines, revealing the financial and environmental costs of waste plastic and pollution.

The Ellen MacArthur Foundation’s Plastics Pact Network is a globally aligned response to plastic waste and pollution, which enables vital knowledge sharing and coordinated action. It is a network of national and regional (multi-country) initiatives which brings together key stakeholders to implement solutions towards a circular economy for plastic, tailored to each geography. Each initiative is led by a local organisation and unites businesses, government institutions, NGOs and citizens behind a common vision, with an ambitious set of local targets.

Further information: emf.org/plastics-pact | @circulareconomy