Keep the circular economy spinning with UPM Raflatac’s range of LabelLoop solutions created from recycled label liner waste

Press Release, Product news 10.11.2020 17:00 EET

The labeling industry’s first truly closed-loop solutions for paper materials are here with the introduction of the UPM Raflatac LabelLoop™ range. Now available in the Americas market, this product portfolio includes paper label face materials constructed from recycled paper label liner – a first of their kind. The products were officially launched at this week’s Pack Expo Connects event.


Today’s brands are looking for innovative solutions to help them meet their sustainability commitments, such as landfill reduction targets and increased use of recycled content. LabelLoop addresses this need and illustrates the company’s dedication to enabling the circular economy and working toward a future beyond fossils.

Silicone and adhesive residue on waste liner causes major contamination, so liner that does get recycled is often downcycled into lower quality material. Now, with LabelLoop, these liners can continue to be used by the labeling industry, getting UPM Raflatac, its customers and end-users one step closer to a true circular economy.

The label liners used in LabelLoop materials are collected via the RafCycle® by UPM Raflatac service and through other industry initiatives. The paper liners are de-siliconized and converted to recycled pulp by Sustana Fiber. It is then turned into paper face stock by other suppliers. UPM Raflatac uses these new materials to create semi-gloss label stock with up to 30 percent post-consumer waste. They offer the same high standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering and are suitable for a variety of end-uses. These products are also FSC™-certified (FSC C012530), which allows brands to show their commitment to responsible raw materials sourcing.

“We’re incredibly proud to bring this exclusive new product range to market – a true first in the packaging industry,” says Scott Conrad, Segment Manager, Prime Business, Paper Laminates, UPM Raflatac, Americas. “Label liners are often landfilled or downcycled, so to turn them into new LabelLoop products that do not sacrifice performance represents a tremendous step forward in our company’s quest to label a smarter future. We think this will bring great value to sustainability-minded brands looking to go circular with their packaging materials.”

To learn more about how UPM Raflatac brings LabelLoop products to life from recycled label liner waste, please click here.

To learn more about UPM Raflatac’s commitment to the circular economy, click here.

Click here to download pictures.

For more information, please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-15.00 ET
tel. +1 828-275-7261

UPM Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at

Follow UPM Raflatac on Twitter | LinkedIn | Facebook | YouTube | Instagram