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UPM Raflatac collaborates in the global industry-wide consortium CELAB to boost matrix and liner recycling

Press Release 27.10.2020 12:00 EET

Companies in the pressure-sensitive labeling industry have announced a new global industry-wide consortium, CELAB: Creating the Circular Economy for Labeling. UPM Raflatac is acting as one of the key collaborators in CELAB to boost matrix and liner recycling in the pressure-sensitive labeling industry. The consortium aims to facilitate collaboration between companies from around the world and across the supply chain to drive progress on and promote solutions for matrix and release liner recycling.   


“Our RafCycle recycling service has been developed over the last 10 years and it gives label release liner waste a new life as release liner, face papers, magazine paper and composite material. By bringing our long experience to CELAB, we aim to drive the industry's shift towards the circular economy together with multiple players in the value chain. Furthermore, we aim to accelerate RafCycle development further by strengthening our service offering,” says Juha Virmavirta, Director, RafCycle solutions, UPM Raflatac.

CELAB is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation. CELAB's structure includes a Global Steering Committee and regional branches. The branches are currently in North America and Europe with plans to soon create branches in South America and the Asia Pacific, accommodating differences in recycling capabilities and systems while promoting consistency in messaging and process.

“Collaboration is key to building a circular economy. We will continue to develop our RafCycle partnerships with label printers, brands, waste recyclers and industry associations as an integral part of our overall sustainability approach,” Virmavirta continues.

UPM Raflatac has signed up to the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation. One of its commitments is to enable the partners of RafCycle™ by UPM Raflatac service to return all their PET and paper release liners.

UPM Raflatac’s RafCycle service has more than 180 partners globally and has expanded in Asia Pacific and North America. UPM Raflatac recently strengthened its expertise and commitment to partners when Andrea Irazabal joined the company to help develop the RafCycle service further.

To learn more about RafCycle, read how Helix Packaging, the first North American RafCycle partner sees the service »

Read more about CELAB »

For further information please contact:
Juha Virmavirta, Director, RafCycle solutions, UPM Raflatac, tel. +358 204 168 015

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.6 billion (USD 1.8 billion) in 2019. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 18,700 people worldwide and our annual sales are approximately EUR 10.2 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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