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UPM Raflatac’s Smart product offerings help companies make more sustainable choices

Press Release, Product news 23.9.2019 11:00 EEST

UPM Raflatac announces it is taking another step forward in assisting brand owners and other companies make more sustainable choices by introducing its new “Smart” product offerings at Labelexpo Europe 2019 in Brussels and Pack Expo Las Vegas. UPM Raflatac SmartChoice™ helps companies choose the right labeling material to meet their sustainability targets while UPM Raflatac SmartCircle™ products have a special functionality that enables packaging recycling.


“Labels are an important part of sustainable packaging and building brands. With the limited natural resources we have, we all need to be smart in terms of how we use materials and enable their circularity. That is why we have developed our SmartChoice and SmartCircle product offerings. Now we are making it easier for our customers to find and use our sustainable solutions in order to achieve their targets for sustainable packaging,“ says Kati Murto, Senior Manager, Brand and Marketing, UPM Raflatac.

SmartChoice helps in choosing the right sustainable labeling materials

When it comes to the sustainability of packaging, the choice of the label material can make all the difference. The SmartChoice offering includes a wide selection of sustainable label materials that can be used to increase packaging sustainability. As an example from the SmartChoice selection, UPM Raflatac PP Lite labels are produced with less material, meaning reduced waste and increased sustainability throughout the entire product life cycle. UPM Raflatac RAFNXT+ is another resource-efficient SmartChoice labeling material, which delivers incredible reductions in energy, water and waste compared to standard paper labels.

UPM Raflatac aims to minimize the use of virgin materials by offering sustainably sourced renewable options with recycled content like FSC™-certified paper liners (FSC-C012530), as well as options for replacing fossil-based material with wood-based alternatives, such as new UPM Raflatac Forest Film™, the only product of its kind in the world.  

Enable recyclability with SmartCircle

In order to reduce  leakage from the circular system, the entirety of the packaging, including its labels, needs to be designed so that it supports recyclability. An example of UPM Raflatac’s SmartCircle solutions for enabling recyclability is the company’s Wash-Off RW85C adhesive, which enables a label to separate cleanly from a PET container during the recycling process.

Visit UPM Raflatac either at Labelexpo Europe stand 5D41, Hall 5; at Pack Expo Las Vegas booth LS-6453; or on the company’s brand new website to find out how UPM Raflatac can help your company make more sustainable choices.


For further information please contact:
Kati Murto, Senior Manager, Brand and Marketing, UPM Raflatac, tel. +358 40 771 8668

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
Tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at www.upmraflatac.com.

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore – Beyond fossils. www.upm.com

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