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UPM Raflatac launches new hotmelt adhesive for demanding wine, spirits, and craft beverage applications

Press Release 14.2.2019 0:00 EET

UPM Raflatac is expanding its portfolio of solutions for wine, spirits, and craft beverage labeling with the introduction of RH30, a new high-performance hotmelt adhesive that brings significant benefits for label converters and brand owners alike.

 

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RH30 combines excellent high-speed converting and dispensing properties with the reliable adhesion and moisture resistance needed to keep labels firmly in place and looking good for the lifetime of the product – even in ice-bucket conditions.

“The wine, spirits, and craft beverage market is a highly competitive field where the label plays a key role in attracting the consumer and telling a brand’s story,” says Jay Betton, Segment Manager, Wine, Spirits & Craft Beverage, EMEIA. “RH30 is specifically designed to make hotmelt conversion faster and smoother while also providing brand owners with a high-performance labeling solution that keeps products looking their best for their entire lifetime – from the store shelf to the ice bucket.”

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For further information please contact:
Jay Betton, Segment Manager, Wine, Spirits & Craft Beverage, EMEIA, UPM Raflatac, tel. +447774600690