UPM Raflatac to educate brewers about the importance of pressure sensitive labels at 2018 Craft Brewers Conference

Press Release 27.4.2018 18:00 EEST

(UPM Raflatac, Mills River, NC, USA, April 27, 2018 at 17:00 EET) - Every day, new brewers and beer styles compete for attention on crowded store shelves. And the label material a brewery uses is key in catching the consumer's eye. UPM Raflatac announces that its craft beverage experts will be at booth 1352 in Hall B at Craft Brewers Conference in Nashville, TN from April 30-May 3 to help breweries with finding the right labels for their bottles or cans.

As one of the global leaders in the production of beer label materials, UPM Raflatac has the knowledge and experience to guide breweries - both large and small, bottled or canned - looking to distinguish their brand in this highly competitive market. Whether it is switching from glue-applied to pressure sensitive materials or labeling in wet or dry environments, UPM Raflatac can assist in every step of the way. With a wide range of smooth and textured papers or film label stocks, we have got you covered with multiple solutions to help your brand.

"UPM Raflatac knows that craft breweries work hard to make their high-quality brews, and we want to assure them that we work just as hard to offer label material that reflects the quality of the product contained within," says Jean Willson, Segment Manager, Wine, Spirits, & Craft Beverage, Americas, UPM Raflatac. "That's why we're at Craft Brewers Conference: to educate breweries about the importance of distinguishing their brands with pressure sensitive labels. I look forward to meeting with everyone in Nashville next week!"

Guess what - you CAN label cans with pressure sensitive material!
Please join us at our lunchtime educational session on Wednesday, May 2 as we provide tips and recommendations to help you label your can (or bottle) with pressure sensitive label material. We'll have people there to answer any questions you may have about label materials available to you or offer suggestions to help fix any issues you may be having in the labeling process. Let us see how we can help!

Wednesday, May 2
11:30 a.m.-1:00 p.m.
Room 108 of the Nashville Music City Center (click here to add to your planner).
Come by for a bite to eat, be ready to learn and be sure to participate in our YETI tumbler giveaways!

Be sure to visit UPM Raflatac's experts at booth 1352 in Hall B of the Craft Brewers Conference to learn first-hand how we're labeling a smarter future for the craft beer industry.

Please click here for more information about UPM Raflatac's craft beer label solutions.

High-res photos can be downloaded at » http://pet.upm.com/l/jBrMsptwCWX_

For further information please contact:

Scott Sowers
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-17.00 ET
tel. +1 828-275-7261

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM leads the forest-based bioindustry into a sustainable, innovation-driven and exciting future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. UPM provides sustainable and safe solutions to the growing global consumer demand. Products are made of renewable and recyclable materials. The group employs around 19,100 people worldwide and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com.

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