- Great Lakes Label and UPM Raflatac's partnership exemplifies successful collaboration to address label challenges and supply limitations in the linerless market.
- UPM Raflatac's OptiCut™ linerless solution redefines label performance and enables more efficient operations.
- The alignment of Great Lakes Labels' customer-centric approach with UPM Raflatac's dedication to sustainability delivers sustainable solutions and exceptional service to grocers and restaurants.
Resolving Challenges in Linerless Label Implementation
Great Lakes Label was approached by a prominent Grocery Chain facing two critical issues:
1. Inadequate Adhesion - The linerless labels utilized in their stores were failing to adhere effectively to various packaging materials, hampering their functionality.
2. Supply Shortcomings - The previous supplier of label materials struggled to meet the Chain's order volumes within required timelines.
Leveraging their established partnership, Great Lakes Label engaged UPM Raflatac to collaboratively tackle the challenges faced by the Grocery Chain. UPM Raflatac brought to the table their cutting-edge OptiCut™ linerless label product range, coupled with their substantial production capacity and a robust distribution network.
Todd Staskiewicz, Vice President of Sales & Marketing at Great Lakes Label, states, "UPM Raflatac's expertise on linerless labels and related hardware proved to be a perfect fit for our customer's needs. The feedback from our customer base has been overwhelmingly positive, both on the performance of the OptiCut linerless product and its consistent availability."
Brinder Gill, Director of the Paper Laminates Business at UPM Raflatac Americas, states, "Our collaborative development of the OptiCut™ linerless technology alongside OEMs ensures peak performance in retail and weighing scales. Furthermore, our extensive production capacity and global distribution network empower us to seamlessly navigate the swift transition to Direct Thermal (DT) linerless solutions."
Embracing Sustainable Packaging Alternatives
Shifting from traditional linered solutions to linerless equipment and labels presents a tangible avenue for achieving sustainability gains. This transition translates to reduced consumption of raw materials and a minimized waste footprint. UPM Raflatac bolsters the sustainability proposition by offering an entire product range certified as CarbonNeutral® by Climate Impact Partners, according to The CarbonNeutral Protocol.