TAKEAWAYS
1. High-performing material from UPM Raflatac brings forth the Old Bay® brand image and consumer experience.
2. UPM Raflatac's adhesive designed for demanding environmental conditions ensures quality label performance.
3. Hub Labels combination of quality, sustainability, and locality creates a fantastic partnership for local businesses like McClintock.
A signature Maryland classic
McClintock Distilling Company owners, Braeden Bumpers and Tyler Hegamyer, collaborated for nearly three years with fellow Maryland companies, George’s Beverage Company and McCormick & Company, to create Old Bay® Vodka. With a shared commitment to quality, sustainability and community, a Maryland classic was born, hitting store shelves in March 2022.
McClintock approached Hub Labels with their needs for the Old Bay® Vodka label. Knowing that people are passionate about all things Old Bay®, the bottle and label would likely be placed on display and would need to withstand getting beat up. Hub Labels partnered with UPM Raflatac to find the perfect material.
Label solution
UPM Raflatac 2.4 mil polypropylene film label, used for Old Bay® Vodka's label, is a white, glossy material ideal for labeling beverage products, as well as food, home care and personal care products.
The label material is matched with RP37 permanent adhesive, designed specifically for applications requiring good initial tack and ultimate adhesion, as well as good heat resistance.
Finally, the label solution is constructed with 2.2 High-density FSC®(C012530) certified release liner, which is made from raw materials from sustainably managed forests.
“UPM Raflatac films with RP37 adhesive are designed to perform in a broad range of applications, including spirits applications where demanding environmental conditions like refrigeration or freezing can be encountered during the consumption cycle,” stated Lee Green, Product Manager for Wine, Spirits and Craft Beverage at UPM Raflatac Americas. “Old Bay® Vodka will benefit from this durable label material that can withstand cooling and even immersion in an ice bucket.”