UPMRaflatac
Story | 07/28/2022 13:04:00 | 3 min Read time

McClintock Distilling Company: Quality and Sustainability create the perfect label

With a commitment to quality and sustainability, McClintock Distilling Company was in search of a label material that was durable and able to withstand harsh environmental conditions. To meet the brand's demands, McClintock carefully chose partners with similar values - UPM Raflatac and Hub Labels. This partnership produced the perfect label solution for McClintock.

 TAKEAWAYS

1. High-performing material from UPM Raflatac brings forth the Old Bay® brand image and consumer experience.
2. UPM Raflatac's adhesive designed for demanding environmental conditions ensures quality label performance.
3. Hub Labels combination of quality, sustainability, and locality creates a fantastic partnership for local businesses like McClintock.

A signature Maryland classic

McClintock Distilling Company owners, Braeden Bumpers and Tyler Hegamyer, collaborated for nearly three years with fellow Maryland companies, George’s Beverage Company and McCormick & Company, to create Old Bay® Vodka. With a shared commitment to quality, sustainability and community, a Maryland classic was born, hitting store shelves in March 2022.

McClintock approached Hub Labels with their needs for the Old Bay® Vodka label. Knowing that people are passionate about all things Old Bay®, the bottle and label would likely be placed on display and would need to withstand getting beat up. Hub Labels partnered with UPM Raflatac to find the perfect material.

Label solution

UPM Raflatac 2.4 mil polypropylene film label, used for Old Bay® Vodka's label, is a white, glossy material ideal for labeling beverage products, as well as food, home care and personal care products.

The label material is matched with RP37 permanent adhesive, designed specifically for applications requiring good initial tack and ultimate adhesion, as well as good heat resistance.

Finally, the label solution is constructed with 2.2 High-density FSC®(C012530) certified release liner, which is made from raw materials from sustainably managed forests.

“UPM Raflatac films with RP37 adhesive are designed to perform in a broad range of applications, including spirits applications where demanding environmental conditions like refrigeration or freezing can be encountered during the consumption cycle,” stated Lee Green, Product Manager for Wine, Spirits and Craft Beverage at UPM Raflatac Americas. “Old Bay® Vodka will benefit from this durable label material that can withstand cooling and even immersion in an ice bucket.”

 

Hub Labels

Hub Labels, Inc. is a Maryland-based manufacturer of pressure sensitive and linerless labels. Hub is proud to be a landfill-free company and a certified member of Sustainable Green Printing (SGP) Partnership. At the heart of Hub are the people, who are driven by five key principles: Safety, Sustainability, Innovation, Service and Community.

 

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McClintock Distilling Company

McClintock Distilling Company is a Frederick, MD based distillery whose mission is to never settle for industry standard quality. They use all organic grains to produce whiskeys in-house with their antique stone burr mill, ensuring a completely different taste profile from standard whiskeys.

 

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