1. Les Bonhommes moonshine draws inspiration from the prohibition time
2. The overall packaging has been considered throughout, and the rustic label supports the design
3. UPM Raflatac’s Sabrage label is well suited for high embossing and debossing, bringing the label to life
Les Bonhommes moonshine malt brandy is a product born in the county of Escagnan in Gascony, France. In this area famous for the production of grape alcohol, the Leroux brothers, Alexandre and Julien, got an idea to create a high-quality moonshine that would resemble the ones produced during prohibition. This time, however, it would be made legally.
Packaging design inspired by prohibition
The appearance of the Les Bonhommes bottle has been considered down to the last detail. The shape of the bottle makes it easy to hide in the pocket when needed – an aspect that was very important during prohibition. The glass bottle, named Outlaw, is made by an Italian company VETROelite.
“The shape and the name took inspiration from the prohibition time, too. We created a bottle, outside the law, to recreate the sensation and the look and feel of the time. The result is something modern and vintage at the same time. This time, as said, moonshine is made legally but the feeling is to drink something prohibited, outrageous and special, “describes Arianna Morimando, Marketing Strategist, VETROelite.
The overall packaging conveys an artisan feel enhanced by certain refinements, such as the pure tin metal coin hanging from the neck of the bottle.
The choice of label material, UPM Raflatac Sabrage Blanc de Blancs Ice Premium, supports the design as well. The material is elegant and suitable for high embossing and debossing.
"I had the chance to be one of the first to use and transform this material during my participation in the creation of the Rêverie 2 collection. I was able to imagine, experience, and understand all the capacities of this paper. It perfectly matches the requirements of the processing techniques that I like: mistreating the material, deforming it by debossing or embossing. But it also gives me a craft and authentic aspect while remaining premium. This is what we were looking for: rustic elegance," says designer Despagne.
Rustic elegance has certainly been achieved for the Les Bonhommes bottle. The thickness and graininess give the label a crafty look and emphasize the graphics subtly.
This bottle does not need to be hidden in the dark alleys to keep out of prying eyes. The French moonshine can be enjoyed in broad daylight.