UPMRaflatac
Article | 09/21/2019 21:00:00

Biosens: the new Bordeaux wine brand with a sustainable mindset

What exactly makes a wine sustainable? It’s not only a wine grown without preservatives or pesticide use. Every stage of the winemaking journey is taken into account, including the last steps before the products go to the market. A new Bordeaux wine brand, Biosens, has considered all of this.

TAKEAWAYS

1. To make a truly sustainable wine, the company must consider all aspects of a wine’s journey from the vine to store shelf

2. The importance of being able to match the label to reflect the product and packaging

Sustainability is a key topic for the wine market. Aware of the development challenges, French winemaker Maison Le Star has created Biosens, an organic wine brand with a sustainability mindset. Every aspect of the design and winemaking process is considered. The environmentally responsible label on the bottle marks the final touch for this sustainable wine.

A truly sustainable wine

Biosens was conceived to meet the expectations of today’s society, taking the most ethical approach possible. The company returns to a more environmentally friendly method of wine growing, without the use of chemical fertilisers and herbicides. Biosens takes the sustainable approach even further by offering a wine without added sulphites.

To match the practices that go into creating the product, the eco-designed packaging is intended to be sustainable with a light-weight bottle, sustainable capsule, a closure made from sugar cane, and label made from 100 percent recycled material. The label material is UPM Raflatac Rustrel from the Rêverie collection, which features face material of 100 percent recycled paper FSC™ certified containing pre-consumer and post-consumer recycled fibres. All the materials in the packaging are made from sustainable and renewable raw materials.

Matching the label material in sustainable needs

A label is the first line of communication for a wine and a way for it to stand out from others. Maison Le Star noticed the importance of being able to match the label to reflect the product and packaging, and a perfect label to match their need was found in UPM Raflatac’s Rêverie collection.

The Rustrel paper is coloured using pigments of natural origin from France. It’s especially suitable for storytelling linked to sustainability, thanks to the circularity of the fibre which is collected, recycled and produced in France. Like Rustrel, the rest of the UPM Raflatac Rêverie collection is designed to meet the latest market needs for high-quality premium label materials.

We believe sustainable packaging should be a standard for all wine packaging – including the label on the bottle. That’s how a truly sustainable wine is made.

In the picture Guillaume Brochard, the CEO of Maison Le Star.


Maison Le Star and Biosens

With its roots in the heart of the Bordeaux wine region, Maison Le Star counts 6 Châteaux and almost 600 hectares of vines making it one of the Bordeaux wine industry’s key players. Biosens, the new Bordeaux wine brand with a sustainable development mindset, was developed for today’s customer needs. Biosens comes from plots set on the slopes of Saint Ferme, in the Entre-deux-Mers region, heart of the Bordeaux appellation. The wine is made exclusively from Merlot. The printer of the Biosens labels is Alliance Etiquettes.

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UPM Raflatac product description

UPM Raflatac Rustrel WSA PCR-FSC face material is 100 percent recycled paper FSC™ certified containing pre-consumer and post-consumer recycled fibres, with wet strength and anti-fungal treatment. The paper is coloured using pigments of natural origin from France, suitable for all wine and spirits applications.