UPMRaflatac
Article | 10/03/2018 12:01:00

FruitMasters: Gaining sustainability benefits of RAFNXT+ label innovation

FruitMasters has found a sustainable labeling solution from UPM Raflatac’s RAFNXT+ label range.

TAKEAWAYS

1. FruitMasters was able to improve the sustainability of their packaging materials with the RAFNXT+ range labels

2. The RAFNXT+ labeling solution enables FruitMasters to use sustainable raw materials without negative impacts on existing label production methods

3. Less waste and less CO2 emissions are some of the sustainability benefits FruitMasters has gained since switching to the RAFNXT+ labels

A positive impact on sustainability without negative effects on production

FruitMasters, a cooperative of fruit growers, is continuously exploring options to improve the sustainability of their packaging materials. The company decided to test RAFNXT+, a sustainable labeling solution, and was happy with the choice.

“This kind of material has no negative impact on existing label production methods and has a positive impact on sustainability,” Jochem Kuipers, the Purchasing Coordinator for packaging materials at FruitMasters, tells.

FruitMasters stores, grades and sells apples, pears, strawberries and other fruits for its some 400 growers. The growers are based primarily in the Netherlands.

“We also appreciate that the raw materials are from certified forests,” Kuipers adds.

RAFNXT+ labels are 20 % more carbon positive than the standard UPM Raflatac label. In addition, these labels are Forest Stewardship Council® (FSC®) or Programme for the Endorsement of Forest Certification (PEFC™) certified, which means that the raw material is from FSC or PEFC certified and controlled sources.

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FruitMasters stores, grades and sells apples, pears, strawberries and other fruits for its some 400 growers.

Reducing waste, CO2 emissions and energy consumption

FruitMasters has found many benefits in using the RAFNXT+ labels. One of these is that RAFNXT+ labels use less paper, which means that less raw material is needed.

“Also, we can produce more labels per reel without enlarging it, which equates to savings in machinery use, less time needed in switching reels and less transport,” Kuipers says.

Because of decreased transport, there is less CO2 emissions. Additionally, RAFNXT+ labels make it possible to lower energy consumption.

Kuipers gives practical guidance to others interested in switching to RAFNXT+ labels:

“Test the material. Conduct an analysis of the whole chain and involve people from production. Ask them what their experience is in using the material.”

See RAFNXT+ through the eyes of our partners

Read more about RAFNXT+ labels

Main image: RAFNXT+ labels use less paper, which means that less raw material is needed.


FruitMasters

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FruitMasters is a cooperative of fruit growers based primarily in the Netherlands. The company stores, packs and sells fruit for its growers. FruitMasters’ goal is to have the best available product for its customers without losing focus on important issues such as food safety, sustainability and a good-working environment. The company complies with different standards such as BRC, IFS, ISO14001, and SMETA.

The UPM Raflatac product

RAFNXT+ is a range of sustainable labeling solutions that deliver reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels. All products in the range are based on a Forest Positive lifecycle approach. With fewer reel changes, they offer savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock.
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