1. FruitMasters was able to improve the sustainability of their packaging materials with the RAFNXT+ range labels
2. The RAFNXT+ labeling solution enables FruitMasters to use sustainable raw materials without negative impacts on existing label production methods
3. Less waste and less CO2 emissions are some of the sustainability benefits FruitMasters has gained since switching to the RAFNXT+ labels
A positive impact on sustainability without negative effects on production
FruitMasters, a cooperative of fruit growers, is continuously exploring options to improve the sustainability of their packaging materials. The company decided to test RAFNXT+, a sustainable labeling solution, and was happy with the choice.
“This kind of material has no negative impact on existing label production methods and has a positive impact on sustainability,” Jochem Kuipers, the Purchasing Coordinator for packaging materials at FruitMasters, tells.
FruitMasters stores, grades and sells apples, pears, strawberries and other fruits for its some 400 growers. The growers are based primarily in the Netherlands.
“We also appreciate that the raw materials are from certified forests,” Kuipers adds.
RAFNXT+ labels are 20 % more carbon positive than the standard UPM Raflatac label. In addition, these labels are Forest Stewardship Council® (FSC®) or Programme for the Endorsement of Forest Certification (PEFC™) certified, which means that the raw material is from FSC or PEFC certified and controlled sources.
FruitMasters stores, grades and sells apples, pears, strawberries and other fruits for its some 400 growers.
Reducing waste, CO2 emissions and energy consumption
FruitMasters has found many benefits in using the RAFNXT+ labels. One of these is that RAFNXT+ labels use less paper, which means that less raw material is needed.
“Also, we can produce more labels per reel without enlarging it, which equates to savings in machinery use, less time needed in switching reels and less transport,” Kuipers says.
Because of decreased transport, there is less CO2 emissions. Additionally, RAFNXT+ labels make it possible to lower energy consumption.
Kuipers gives practical guidance to others interested in switching to RAFNXT+ labels:
“Test the material. Conduct an analysis of the whole chain and involve people from production. Ask them what their experience is in using the material.”
Main image: RAFNXT+ labels use less paper, which means that less raw material is needed.