UPMRaflatac
Article | 03/15/2017 11:33:00

Stardust: Stellar choice for a Balkan wine

​“I needed a memorable word and a story to tell with my label. ‘Stardust’ was the choice of my heart and intuition, and that’s how it all started,” describes an award winning label designer Jordan Jelev the brand creation for a range of Balkan wines produced by the Ezimit Vino winery. The new brand design would help determine the success of a dozen red and white wines based on grape varieties ideally suited to the local microclimate, from cabernet sauvignon and merlot to chardonnay and sauvignon blanc.

 

“The label is a metaphor, where the stardust is the magic of wishes, emotions and dreams. The wine in the bottle inspires such feelings so they come true in the imagination,” Jelev explains. “Initially I designed the label with a seven beamed star. The brand owner asked me to make the beams eight, because this is the national star of Macedonia – a good idea and excellent example of collaboration.”

Jelev selected the appropriately named Silver Orion WSA label face for the project, attracted by the finely embossed, silver-coated finish. Different hot foils and raised partial varnish were used to enhance the visual impact of the labels, which are digitally printed on an HP Indigo press by label specialist Kartner-M in Skopie.

“UPM Raflatac’s Silver Orion WSA is as stellar as the project demanded. Its elegant pearl-shine finish with very fine embossing was perfect for my idea to use solid background colors for the reds in the range. Silver Orion was also an amazing choice to preserve the natural look of the paper for the Stardust whites.”

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Client: Ezimit Vino winery
Creative agency: Jordan Jelev, the Labelmaker
Printing house: Kartner-M