Story | 10/10/2016 10:48:00 | 1 min Read time

Kaavi: Award-winning mushroom packaging label

Porcini, chanterelle, funnel chantarelle and black trumpet — these high-quality Finnish wild mushrooms are featured in Kaavi Porcini's renewed product packaging. The core of the new design is a simple yet artistic label where the artistic touch is clearly visible. The bold but minimalist design was created by designer Helena Masalin, and inspired by art and gourmet dishes.


The label is printed on UPM Raflatac's Antique White WSA-FSC material, which is often used for wine labelling. Its porous, structured surface gives the label a natural feel and depth and brings the design to life. Thanks to digital printing, the colour reproduction is brilliantly bright and sharp. The labels are printed by Karico Oy printing house.upm-raflatac-case-kaavi-2.jpgThe new packaging design has won the prestigious Red Dot Award in the category Communication Design 2016: Best of the Best. This year, almost 8000 entries from 46 countries took part in the competition. The founder and President of the Red Dot stated that the Kaavi Porcini packages show uncompromising competency and considerable courage. The jury also appreciated the simplicity and originality of the design.

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