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Blog | 01/20/2020 07:42:41

A good labeling partner is crucial in taking your brand and packaging to the next level

Jan Hasselblatt

Director, Global Business Development, Home and Personal Care, UPM Raflatac

When choosing the right labeling material for your package, there are several aspects throughout the product lifecycle a brand and packaging professional needs to consider. Whatever your needs may be, I know that UPM Raflatac can help you. This is what I would like to discuss today – the main points you want to keep in mind when looking for a partner for packaging labeling.

Look for packaging innovations in the field of sustainability

Brand owners are looking for labeling solutions that allow easy application and labels that remain on your packaging perfectly during all usage circumstances. Application line efficiency remains important, and the label plays an important role in this.

In addition to finding reliable materials, you want to pay close attention to the sustainability of your labeling choices. Now that sustainability in packaging has become the number one priority for most brands, I am glad to see how UPM Raflatac has helped so many reach their sustainability targets with our eco-designed labeling solutions.

My favorite innovative new sustainable product is our fossil-free film label,  UPM Raflatac Forest Film™ . It's the world’s first film made from 100% wood based renewable resource based on mass balance. I’ve never seen the world of labeling and packaging this excited, and for good reason.

I would suggest to ask these key questions when choosing the right labeling material

  • What are the sustainability requirements for your brand?
  • Does you packaging solution support the circular economy?
  • Does the label enable the recycling of your packaging?
  • What is the story of your brand and does the packaging convey the same story?
  • What is the optimal combination of face material and adhesive for your brand and specific SKU?

How can a good labeling partner take your brand to the next level?

A good labeling partner, in my view, is one that has a good understanding of your brand. Our job is to keep you aware of new and innovative labeling solutions that can take your brand to the next level and to ensure efficiency in the application line.

The products that labeling partners offer are rather technical ones. It is, therefore, crucial that we share that technical knowledge and labeling dispensing expertise to you as transparently as possible.

An experienced labeling partner can help you ensure the smooth performance of your brand’s production and journey towards a smarter future. I can’t emphasize enough the fact that labels are an important link in the circular economy as they play an important part in enabling the recycling of the packaging.

I am confident in stating that UPM Raflatac has the expertise and the labeling solutions for each step along the way in taking your brand and sustainability efforts to the next level.

Read more:

UPM Raflatac Forest Film

How a label can make your brand a stand-out and enable commercial success

UPM Raflatac and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitments: Labels are an important link in the Circular Economy

 

Author

Jan Hasselblatt

Jan Hasselblatt

Director, Global Business Development, Home and Personal Care, UPM Raflatac | “You miss 100% of the shots you don’t take"