Home and personal care labeling is one industry where it pays to put your best face forward. Consumers are attracted by strong brand imagery and squeezable packaging, but expect labels to stick and stay. These products are often used in moist, wet and humid conditions over long periods of time, and they encounter a wide range of household chemicals.
Providing high-quality products pays rich dividends for manufacturers. To maintain their leadership, brand owners are constantly innovating new products and packaging. Personal care labeling solutions must set a new standard for both aesthetics and performance.
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Home and personal care labels are usually:
- Conformable and squeezable
- Water, oil and chemical resistant
- A major element in the product’s presentation
Deciding between paper and film?
UPM Raflatac offers a diverse range of paper and film label materials for various home and personal care applications. Film is fast outpacing paper as the label material of choice for home and personal care applications, as it provides the opportunity for iconic branding and performance that lasts.
Let’s build brand together
UPM Raflatac offers clear PP films for a “no label” look. When paired with clear or opaque packaging, these transparent labels integrate flawlessly into packaging – perfect for personal care and cosmetic labels that serve as powerful attractors for their products.
We also provide a wide range of other options, including metallic, iridescent, pearlescent and holographic films and papers.
Get a handle on squeezable packaging
Squeezable, conformable and flexible – it’s all in a day’s work for Raflex Plus TC, our ultra-clear film. This unique polyolefin-based face material is the ideal choice for labeling contoured, squeezable packaging because it combines the top properties of PE and PP in a single material that’s especially designed for beauty product labels or other types of personal care labeling.
It’s about safety
When it comes to labeling home and personal care products, safety is first. We provide specialized face materials and adhesives that meet all relevant industry and regulatory requirements.