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Digital print-on-demand 101

Print a new strategy for success

Ready to speed up business? It's easy with digital print-on-demand printing, which provides quick turns of short and medium-size runs that are long on brand appeal. It's no wonder that so many industries are turning to digital labels.

Today's brands are leveraging the power of digital printing to meet the demands of a just-in-time manufacturing world. Digital printing provides companies with the flexibility to produce high quality labels with "prime" visual appeal quickly and cost-effectively. So how can you put digital printing to work?

Go digital print-on-demand for key labeling applications!

​UPM Raflatac and Primera Technology team up to create solutions for durable applications

When Primera Technology, the world's leading manufacturer of specialty printing equipment, released the latest version of its LX900 color ink-jet label printer, the company knew it needed to offer a wider range of supporting media – and UPM Raflatac's Polyjet Matte White PP materials passed their printing tests with flying colors!   

Digital print-on-demand technologies

  • Enhance responsiveness – Run labels when you need them, ensuring you're matching orders to real demand.
  • Handle a greater range of business demands – Use digital printing to introduce products to the market or brand products that sell in smaller volumes or have more limited lifecyles. 
  • Conserve  financial and environmental resources – Use print on demand labels to create only what you need, reducing your inventory while meeting your customers' demands for rapid production.
  • Support multiple versions – Use digital printing to regionalize or target products for higher sales.

With digital labels, it's all about the image

Digital electrophotography and inkjet technology offer the best in digital roll-to-roll label production.

  • HP Indigo uses liquid toner based electrophotography to produce high-quality print results on qualified HP Indigo label stock.
  • Xeikon uses dry toner-based electrophotography to create labels. Xeikon printers enable operators to use conventional printing media in most cases, making it easy to fulfill orders.
  • UV inkjet is an emerging digital printing solution. UV inkjet printing delivers fast speeds, good results and  the ability to print on conventional materials.

Digital printing label products

For a full product range, please contact your UPM Raflatac representative

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