Raise a glass to beverage labels
The beverage industry is known for its exceptional branding and marketing. So it’s no surprise that manufacturers use eye-catching labels and beverage packaging to catch shoppers’ eyes and help spur point-of-sale decision making.
Catch a passion for clear films
Brightly colored beverage labeling solutions with sophisticated decoration techniques help water, high-end soda and alcoholic beverages stand out on crowded retail shelves. Many brands sport the “no label” or transparent label look where letters and images seem suspended on glass and plastic bottles. These
transparent labels seamlessly adhere to the surface of bottles to create an impression of purity and quality.
Others use strong colors, shine and textured surfaces to make a strong impression. Cold beverage labels often use graphics to convey a frosty appearance.
Beer and cider labels have long been a standard for innovation, adopting
ultra thin film labels and liners. Other beverage manufacturers are following suit, adopting downgauged labeling solutions that convey quality, while delivering increased productivity and cost savings.
Whatever the approach, self adhesive labels are a powerful tool for both global manufacturers and boutique beverage companies alike, providing them with endless opportunities for customization.