Wine & Spirits case studies



Camino Mitad: Designing holographic labels Mitad: Designing holographic labels<p>Camino Mitad is a wine brand from Ribera Navarro-Riojana area in Spain. The brand consist of two Rioja wines: a white and a red. The labels, one with holographic finish and the other with copper finish, represent light and the red soil of the land where the grapes grow.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p style="text-align:center;"> <strong>TAKEAWAYS</strong></p><p style="text-align:center;"> <strong>1. Designer Pilar Sola wanted to link the label design with the land of origin</strong></p><p style="text-align:center;"> <strong>2. Camino Mitad only uses label materials from sustainable forests and their packaging is fully recyclable and FSC- or PEFC-certified</strong></p><p>When designing labels for Camino Mitad, the designer, <strong>Pilar Sola </strong>from Workship Studio, wanted to create something new that would attract especially young and demanding audience.</p><p>“There are so many possibilities and materials available for designing labels that anything can be done. Earlier the focus has been more on the classical design, but today bold proposals and risk taking gives us all a chance to experiment and propose new things, “ Sola tells.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p> <em>CRIANZA 2015 is a Rioja wine and it contains Tempranillo, Graciano and Garnacha. It has an intense and brilliant ruby color and aromas of black fruits with a touch of vanilla.</em> </p><h3>Labels inspired by the land of origin</h3><p>Sola decided to design different labels for the white and the red wine, but wanted to make sure that they still belonged to the same family.</p><p>“Our concept was to link the label design with the land of origin. We created a bond with the land of copper and the holographic light of stamping, “ Sola explains.</p><p>“We created the textures manually and after the digitalization we started to manipulate them, played with them and created the textures that are the main element of the labels.”</p><p>UPM Raflatac’s Fleur de Coton White WSA-FSC was chosen because of its nice cotton paper and for its respect for the environment.”</p><p> <img src="" alt="" style="margin:0px;" /> </p><p> <em>BLANCO is a pale yellow Rioja white wine with a greenish edging and it contains the varieties of Sauvignon Blanc, Viura and Verdejo. The scent resembles tropical fruits such as pineapples and bananas.</em></p><p>Sola sees the quality and sustainability of the product key to the brand. The sustainability aspect is also very important for Camino Mitad. All the label materials they use come from sustainable forests and are either FSC- or PEFC-certified. The packaging is also fully recyclable.</p><p> <a href="" target="_blank">Read more about UPM Raflatac’s wine labeling solutions »</a></p><p> <a href="" target="_blank">Read more about forest certification »</a></p><p> </p><p> <img src="" alt="" style="margin:0px;width:130px;" /> </p><p> <strong>Camino Mitad </strong> <br>Camino Mitad is a company run by three siblings in Spain who source and sell wines. They value small-scale producers and have a strong commitment to sustainability. They also share a deep-rooted connection to their origin and a passion for food and drink. <a href="" target="_blank">Visit Camino Mitad’s website »</a> </p><p> </p><p> <strong><img src="" alt="" style="margin:0px 10px;width:90px;height:124px;" /></strong></p><p> <strong>UPM Raflatac product description:</strong><br>Fleur de Coton White WSA FSC is a white, textured, wood-free paper with wet strength, alkali resistant and mould proof treatments. It is a very versatile paper featuring a pleasant tactility and a natural white shade combined with an high level of opacity that makes it suitable for red and white wine labeling. </p><p>   </p><p>    <br> <br> ​</p>
Zonin1821: Designing labels for New Chilean Wines Designing labels for New Chilean Wines<p>​</p><p>A family trip to South America was a revelatory moment for <strong>Domenico Zonin</strong>, President of Zonin1821, one of Italy’s premier wine producers and exporters: he knew Chile was the ideal location to expand the company’s horizons. </p><p> <img src="" alt="" style="margin:0px;" /> <br> </p><p style="text-align:center;"> <strong>TAKEAWAYS</strong></p><p style="text-align:center;"> <strong>1. Collaboration between a global label stock company and a heritage Italian wine maker in Chile, with an Argentinian designer.</strong></p><p style="text-align:center;"> <strong>2. Elegant labels that synthesize the encounter between two different worlds.</strong></p><p style="text-align:center;"> <strong>3. UPM Raflatac’s new Santiago terminal offers an expanded range of innovative and sustainable paper and film label products, particularly for the wine, spirits and craft beverage markets.</strong></p><p>“We saw in Chile a potential where we would channel our experience and combine it with a diversity of terroirs, microclimates and local expertise in creating fine Chilean wines with a distinctive Italian characters,” says Zonin1821’s export marketing manager <strong>David Fioravanti</strong>.</p><p>Fast forward a few years and the Dos Almas - or Two Souls - range of wines was born.</p><h2>Combining two worlds with one label</h2><p>One soul represents 200 years of experience in Italian wine production. The other soul represents Chile, and its potential for producing high quality New World wines.</p><p>“We wanted a style capable of reflecting the identity of Chile and Italy as distinct countries” says Argentinian <strong>Mariano Gioia</strong>, who designed the brand identity for the wine labels.</p><p>“We designed the label to synthesize the encounter between two different worlds in a straightforward and simple way. The final result has elegance conveyed by an Italian style combined with contemporary features from the New World” he says. </p><p> <img src="" alt="" style="margin:5px;" /> </p><p>UPM Raflatac’s Fleur de Coton White WSA FSC was chosen for the Dos Almas Reserva trio of Cabernet Sauvignon, Carmenere, and Sauvignon Blanc.</p><p>“Fleur de Coton is natural paper, it is white, textured and has good opacity: it stands out on the bottle” says UPM Raflatac´s Sales Manager <strong>Edmund Ayres</strong>.</p><p>“It is typical Chilean style and has become a part of national wine design identity. Natural paper means the white unprinted areas of the label are not hard and cold, they want to have some character for these white spaces and they achieve it by using natural paper” he says. </p><p> <img src="" alt="" style="margin:0px;" /> <br> <em>Today, three brothers represent the seventh generation of Zonin1821’s history: <strong>Domenico Zonin </strong>- President, <strong>Francesco Zonin</strong> (left) and <strong>Michele Zonin </strong>(right)- Vice-Presidents</em></p><h2>Expanding markets with new terminal</h2><p>Chile and surrounding markets benefit from UPM Raflatac’s new Santiago terminal, which opened in January. It offers an expanded range of innovative and sustainable paper, film and specialist products, particularly for the wine and craft beverage markets.</p><p>UPM Raflatac’s new facility expands the company’s global reach, bringing quality materials to the market, so they’re able work with new customers like Zonin1821 and Dos Almas wines in creative ways. </p><p>With the North Star and Southern Cross featured so prominently on the Dos Almas labels, the collaboration between a Finnish company and a heritage Italian wine maker in Chile, with an Argentinian designer, seems like a perfect set of partnerships. </p><p> <strong> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px;width:150px;" /></strong></p><p> <strong>Zonin1821: </strong> <br>Zonin1821, established in 1821, is the biggest private wine producer in Italy, which exports 50.6 million bottles of wine in a year to over 100 countries. Dos Almas is their new Chilean brand born to combine Chilean terroir with Italian winemaking tradition. <a href="" target="_blank">Visit Zonin1821 website »</a></p><p> <br> </p><p> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px 35px;width:95px;height:131px;" /> </p><p> <strong>UPM Raflatac product description:</strong><br>Fleur de Coton White WSA FSC is a white, textured, wood-free paper with wet strength, alkali resistant and mould proof treatments. It is a very versatile paper featuring a pleasant tactility and a natural white shade combined with an high level of opacity that makes it suitable for red and white wine labeling.</p><p>    </p><p>    <br>      </p><p>   <br> </p>
Via Vinera: Abstract wine labels inspired by the terroir Vinera: Abstract wine labels inspired by the terroir<p>​Exclusively designed wine labels reflect the terroir and the vineyard location of the Bulgarian Via Vinera winery. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p style="text-align:center;"> <strong>TAKEAWAYS</strong></p><p style="text-align:center;"> <strong>1. The label design is entirely based on modern vector illustration of Via Vinera’s vineyards</strong></p><p style="text-align:center;"> <strong>2. Each wine in the range was given an own, recognizable color scheme</strong></p><p style="text-align:center;"> <strong>3. The classic texture of the Antique White WSA-FSC paper label creates a perfect contrast with the modern and abstract creativity of the design</strong></p><p>Label designer <strong>Jordan Jelev</strong>, also known as the Labelmaker, is the designer behind the look of Via Vinera winery’s Contour wine range. The range consists of seven wines, including a rose and white and red wines. Both the designer and the winery are located in Bulgaria. </p><h2>An inspiring, yet challenging process</h2><p>When designing the labels for the Contour range, Jelev was inspired by the Via Vinera winery’s location. </p><p>“From the very early stages of brainstorming, we decided to create an abstract label design based entirely on modern vector illustration of Via Vinera’s vineyards. I was provided with satellite photos of the vineyards and it took me a few days to create a really nice contemporary image showcasing the vineyards’ plots in different colors and filled with elegant linear patterns”. </p><p>“To enhance them even more I decided to add a thin layer of transparent raised varnish, and as a final touch in my picture I created delicate topographic lines to make my stylized map look more natural and realistic. The lines were also the main inspiration for the wine range’s name”, Jelev tells.</p><p> <img src="" alt="" style="margin:0px;" /> <br> <em>The delicate, topographic lines on the label inspired Jordan Jelev to name the wine range Contour.</em></p><p>After getting the design ready, it was printed with different colors of hot-foil to make the whole wine label shine. What made the process a challenging for Jelev, was the number of wines. </p><p>“The process of creating a recognizable color scheme for each of the wines in the range was a long and therefore difficult process.”</p><p> <a href="" target="_blank">Read more about the Contour wine labels from the Labelmaker’s website » </a></p><p> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px 15px;" /></p><p dir="ltr" style="margin-right:0px;"> <strong>Brand owner:</strong><br>Via Vinera, before known as Karabunar Wine Cellar, was created in 2018 in the heart of Northern Trace. It’s a brand encompassing many things: tradition, master craft, quality, devotion and also passion. In the Contour line of wines Via Vinera has collected the most aromatic grapes to produce wines with superb taste and aroma, so you can feel pleasure at every single sip. <a href="" target="_blank">Visit Via Vinera’s website »</a> </p><p dir="ltr" style="margin-right:0px;"> </p><p dir="ltr" style="margin-right:0px;"> </p><p dir="ltr" style="margin-right:0px;"> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px 35px;width:105px;height:145px;" /> </p><p> <strong>UPM Raflatac product description:</strong> <br>Antique White WSA-FSC is a natural paper with a classic narrow ribbed pattern. It is widely used for red and white wines, and often chosen to communicate tradition, solidity, and reassurance to the consumer. The tactile feeling is natural and pleasantly uneven. Combined with a modern design, this rather classic material gives a timeless elegance to the label. <br></p><p>        </p><p>     </p><p>  <br> <br> </p>
Varvaglione: Traditional wine-making with innovative branding Traditional wine-making with innovative branding<p>Varvaglione 1921 is a family-led company which combines the father's traditional wine-making techniques with the daughter's innovative communication and branding strategy. The history of Varvaglione winery goes back four generations, with the oldest barrels dating back to 1921.</p><p> <img src="" alt="" style="margin:5px;" /> </p><p style="text-align:center;"> <strong>TAKEAWAYS</strong></p><p style="text-align:center;"> <strong>1. New wine range and innovative design turned Varvaglione into one of Europe's fastest-growing companies</strong></p><p style="text-align:center;"> <strong>2. Varvaglione's organic wines are complemented perfectly by the cotton texture of UPM Raflatac’s labels </strong></p><p style="text-align:center;"> <strong>3. Varvaglione responds to sustainability by recycling the label liner waste with the RafCycle<sup>®</sup> program </strong></p><p>The first Varvaglione company was officially set up at the end of the 1950s, after the Second World War. At that time, Varvaglione started selling vino sfuso (literally loose wine), unbottled wine sold by the litre. The shift from vino sfuso to bottling took place in the early 2000s.</p><p> <img src="" alt="" style="margin:0px 5px;" /> <br> <em>Marzia Varvaglione is a former professional basketball player who joined the family company at the age of 24. </em></p><h2>Sales growth with eye-catching labels</h2><p>Today the father of the Varvaglione family, <strong>Cosimo Varvaglione</strong>, is in charge of production while his daughter, <strong>Marzia Varvaglione </strong>is the company's business developer. She has brought a fresh and young look to her father’s well-established and traditional wine-making techniques.</p><p>Varvaglione’s newest wine range, 12 e mezzo, uses eye-catching UPM Raflatac labels for its organic wine bottles. This wine range has increased sales, turning the company into one of the fastest-growing in Europe.</p><p>The organic Primitivo label has wild flowers on it, with several bees highlighted with tactile varnish. The label of the white blend has shiny butterflies that fly among white wall-rocket flowers. </p><p> <img src="" alt="" style="margin:0px 5px;" /> <br> <em>The label design of the 12 e mezzo range was inspired by nature</em></p><p>There was scepticism and even scorn among the wine community when Varvaglione 1921 presented the 12 e mezzo lighter wines with the eye-catching labels. But now the range represents close to half of the 4 million bottles that were sold in 2017.</p><p>“The label plays a big role, it pushes clients to buy,” says <strong>Fabio Cascione</strong>, Varvaglione’s foreign sales director.</p><p>“12 e mezzo represents a breaking point compared to traditional wine labels,” says Marzia. “We wanted to make sure that the drinking experience could encompass all five senses, including touch and sight.”</p><h2>Recycling label liner waste with RafCycle<sup>®</sup></h2><p>Both the look and feel of the label are important to Marzia, but sustainability is also very high on her agenda. For that reason, Varvaglione has adopted UPM Raflatac’s innovative recycling program RafCycle that lowers Varvaglione´s waste by providing a recycling service for the label liners after the label is attached to the bottle.</p><p>Marzia plans on converting to a solar-powered enterprise by 2019. Then she wants to become fully sustainable, using services like RafCycle and increasing the production of organic products.</p><p>She is confident that by combining her father's wine knowledge and the company's solid wine-making with her innovative approach to communication and branding, the company will go far.</p><p> <span aria-hidden="true"></span> <span aria-hidden="true"></span> <span aria-hidden="true"></span> <span aria-hidden="true"></span> <a href="" target="_blank"> <span style="text-decoration:underline;"> <font color="#0066cc">Watch video: Varvaglione - inspirational wine labeling partnering in RafCycle program »</font></span></a></p><p> <a href="" target="_blank"> <span style="text-decoration:underline;"> <font color="#0066cc">Read more about UPM Raflatac’s wine labeling solutions » </font></span></a></p><p> <span aria-hidden="true"></span> <strong>Designer: </strong>Idem Design <br><strong>Printer: </strong>Imoco</p><p> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px;width:175px;height:124px;" /> <strong></strong></p><p> </p><p> <strong>Brand-owner:</strong><br>Varvaglione 1921 is a family-run wine-maker in Italy's Apulia region, which combines traditional, award-winning wines with a young team and innovative branding. It is the only Italian wine-maker that is on Europe's fastest-growing companies list.</p><p> </p><p> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px 40px;width:100px;height:138px;" /> </p><p> <strong>UPM Raflatac product description:</strong><br>Pure Cotton RP30 WG 85 label material is designed for premium wine and spirits applications with a 100% cotton face paper. The cotton texture with recovered cotton fibers offers a natural touch and feel with a sense of authenticity. The white glassine backing offers good robustness and stability for embossing and die-cutting of complex label shapes.</p><p> <strong></strong> </p><p> <strong></strong> </p><p> </p><p> <br></p><p> </p> <br>  <p> </p><p> <span aria-hidden="true">     </span></p><p> <span aria-hidden="true">    </span></p>
Prosecco Vigna Belvedere: High-quality product with a lasting label Vigna Belvedere: High-quality product with a lasting label<p>The Italian estate Vigna Belvedere, acquired at the beginning of the 19th century, is known nowadays for producing high-quality prosecco. Prosecco Vigna Belvedere is the result of careful and passionate development and includes all the flavours, scents and aromas expressed naturally by the terroir and the grapes. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p>For Vigna Belvedere, it was important for the label to match the effort put into making such a notable prosecco. </p><p>“Our story goes back to 15th century. My ancestors were important wood merchants, and the Pinus Cembra became our family emblem. The label, with our logo, has to give the message that our way of producing is respectful of our traditions, our roots and the environment. It also has to attract the high-end customer looking for something different, more refined and classy in the crowded world of prosecco,” says <strong>Elisabetta Cichellero Fracca</strong>, owner of Vigna Beldevere.</p><p>With 30 years of experience specialising in the world of wine, graphic design studio Fischetto Design took the challenge and created a characteristic label for the Prosecco Vigna Belvedere. The material chosen for the label was UPM Raflatac’s Antique Extra White Ice Premium-FSC, a natural textured paper designed for high performances. </p><p>“The pastel colours and the logo – a dishevelled Pinus cembra tree, or Swiss pine, taken from an old family emblem – accentuates the idea of prosecco as a relaxed drink, and prepares the drinker for this characterful, enjoyable drink, perfect for any social occasion. And the shape of the small shield, also stemming from the family's emblem, acknowledges the stability and tradition of the owners,” describes <strong>Manuela Fischetto</strong>, the owner of Fischetto Design.</p><h2>Label that withstands water</h2><p>When choosing the label material, both Fischetto Design and Vigna Belvedere wanted to make sure that the label was able to withstand water. </p><p>“A bottle of Belvedere Prosecco needs to be kept in a bucket filled with water and ice for some time, so the label must remain perfectly adhered to the bottle, and the colours and special finishes must remain unaltered on the label. These are fundamental properties for ensuring the perfect presentation of the product, and thus its success,” Fischetto says.</p><p>“We wanted a label that would react well to printing and embossing and withstand even the worst ice bucket treatment without any tearing or staining. This label met all our expectations,” Fracca states.</p><p>Fustelgrafica, the printer of the label, has been happy with UPM Raflatac’s label material as well.</p><p>“The label has good stamina. We tested the label by immersing it in water immediately after applying and we had superior results. I see that as the biggest advantage for the end-users,” says <strong>Stefano Carresi</strong>, the owner of Fustelgrafica.</p><p>Learn more about UPM Raflatac Ice Premium products: <br><a href=""></a> </p> <span aria-hidden="true"></span> <p> <em> <img src="" alt="" style="margin:5px;" /> <br></em> <em>The owner of Vigna Belvedere, Elisabetta Cichellero Fracca</em></p><p> <em> <img src="" alt="" style="margin:5px;" /> <br></em> <span aria-hidden="true">The owner of Fischetto Design, Manuela Fischetto</span></p><p> <strong>Brand owner:</strong><a href="" target="_blank">Vigna Belvedere</a><br><strong>Designer: </strong> <a href="" target="_blank">Fischetto Design</a><br><strong>Printing house: </strong> <a href="" target="_blank">Fustelgrafica</a><br><strong>Label material:</strong> UPM Raflatac’s Antique Extra White Ice Premium-FSC <br>     <br> <br>    <br> <br> ​</p>
Puerto de Indias gin: A pioneering product in both flavour and design de Indias gin: A pioneering product in both flavour and design<p>Puerto de Indias Gin, manufactured in Carmona, Seville, Spain, was the first in its sector to launch a strawberry-flavoured gin. The packaging’s evocative cosmetic style is attributed to its elaborate and baroque appearance. <br></p><p>“Puerto de Indias gin is as much of a design as it is a pioneering product,” states <strong>Guillermo Afonso</strong>, Design Manager from Avanza Packaging. “The design of the bottle is inspired by Seville’s Tower of Gold, and it even has the same number of facets as the historical tower itself. The name of the gin comes from the custom of unloading treasures from the Indies at the Tower of Gold.”</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Puerto de Indias’ gin bottle has two different label materials from UPM Raflatac. The hallmark stamp is created using Aluminium Super Emboss material, a metallised paper that has been embossed with ink to achieve a coin-like effect.</p><p>“For the hallmark stamp we used flexography to achieve greater colour intensity, after which a matte lacquer finish was applied, giving the material an aged look,” says <strong>Juan Macho Rodríguez</strong>, Sales Manager for printing house Etiquetas Macho. “It is a bit of a difficult material to work with, as great care is required both when handling it and during the die-cutting process. Aside from that, it is a wonderful material for applying mechanical embossing because a remarkable volume is achieved.”</p><p>The second label displaying the brand’s name is Silver Orion WSA, used with a constellation technique. It uses black paper with a transparent 3D-effect varnish for the background and a pink embossed stamp.</p><p>“This material has a very beautiful sheen, although it was chosen for its texture. It is very versatile and easy to use and its adhesive has ideal properties for use on glass, as is the case with Puerto de Indias gin,” Macho says.</p><h2>Guaranteed success with UPM Raflatac’s labels</h2><p>Both the designer and the printing house have been happy with the final result of Puerto de Indias gin and their collaboration with UPM Raflatac.</p><p>“The label and the design work together with the product and the target audience, with whom it has become very popular. Everything is part of a shared design, and both the final result and its reception have more than met our expectations,” Afonso notes. “We decided to use UPM Raflatac’s label materials because of their wide range of special papers, which offer exceptional versatility during manipulation and when tailoring the material to the shape of the bottle. The quality of their materials undoubtedly makes it a safe bet.”</p><p>“UPM Raflatac and Etiquetas Macho have had a very close relationship for a long time. For us, it is more of a relationship between collaborators working towards the same goal and helping one another to achieve it, rather than just a supplier-client business relationship. We feel that UPM Raflatac has done its utmost to provide solutions in the field of spirits with very good results; we often use their materials for both Puerto de Indias and other clients, and it is always a guarantee for success,” Macho says.</p><p> <a href="" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p> <strong>Client:</strong> <a href="" target="_blank">Puerto de Indias Gin </a> <br> <strong>Designer:</strong> <a href="" target="_blank">Avanza Packaging </a> <br> <strong>Printing house: </strong> <a href="" target="_blank">Etiquetas Macho</a><br><strong>Label material:</strong> UPM Raflatac’s Aluminium Super Emboss and Silver Orion WSA <br> <br>    <br>    </p>
Salla Estate: Heraldic label with a modern twist Estate: Heraldic label with a modern twist<p>​Salla Estate is a Bulgarian winery located close to the medieval Muhaliysko Kale fortress which is full of artifacts dating all the way back to the Stone and Middle Ages. Labelmaker <strong>Jordan Jelev</strong>, designer of the Salla Estate wine label, was inspired by the history and tradition of the area and wanted to create a heraldic label with a modern twist. </p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>“Salla Estate is a winery where tradition meets modernity in every aspect. I decided to create a modern heraldic label that would represent the past, present and future,” Jelev says. </p><p>For the label, Jelev chose UPM Raflatac’s Velmart White WSA-FSC material because he wanted a thick classic paper with elegant random texture to strengthen the traditional feel he was aiming for. He also used saturated gold hot-foil to stamp the Salla Estate logo. </p><p>“Influenced and inspired by heraldic tradition and modern design, I created a pattern with diagonal lines printed directly and raised varnish against the paper background. I did some research for the lines’ thickness and spacing and the result was amazing. These lines made the whole label shine and they were the perfect addition to the paper background creating the best environment for the logo. The label is very elegant and contains only the most important information,” Jelev says. </p><p>Read more: <a href="" target="_blank"></a> </p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p> <strong></strong> </p><p> <strong> <img src="" alt="" style="margin:5px 0px;" /></strong></p><p> <strong>Client:</strong><a href="" target="_blank">Salla Estate</a><br><strong>Designer:</strong><a href="" target="_blank">The Labelmaker</a><br><strong>Label material: </strong>Velmart White WSA-FSC by UPM Raflatac<br><strong>Photo:</strong><a href="" target="_blank">Jordan Jelev</a></p><p>    </p><p>    </p>
Early Birds: A symbol of family and new beginnings Birds: A symbol of family and new beginnings<p>Early Birds is a brand designed by the Labelmaker <strong>Jordan Jelev</strong>. The brand was created for the mid-range wines of the Stratsin Winery. When designing the label, Jelev wanted to highlight the idea of a family. He created an illustration of a nest with two eggs to represent the two owners of the winery. </p><p> <img alt="wine-bottle-label-Early-Birds" src="" style="margin:5px 0px;" /> </p><p>“Early Birds is their first wine project born in their new winery nest. I wanted to create something unique and memorable - a symbol of family, love, tradition, generations and new beginnings”, Jelev describes. </p><p>The label is printed on UPM Raflatac’s Velmart White WSA-FSC, a material familiar to Jelev. At the top part of the label Jelev has hand lettered the Early Birds name and stamped it with matt copper hot-foil. Below are the grape variety and the winery name followed by the drawing of a nest with two eggs. The final design is also overprinted with transparent raised varnish. </p><p>“Velmart White WSA-FSC was my choice because of its nice balanced random texture and pure white color – a perfect canvas for my artwork. I am really happy with the final result. Early Birds is an epitome in a custom wine label.” </p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Read more: <a href="" target="_blank"></a> </p><p> <strong>Client: </strong> <a href="" target="_blank">Stratsin Winery </a> <br> <strong>Designer: </strong> <a href="" target="_blank">The Labelmaker</a> <br> <strong>Label material: </strong>Velmart White WSA-FSC by UPM Raflatac<br><strong>Photos:</strong> Jordan Jelev</p><p>      </p>
Marqués de Irún: Pearlescent silver for an awarded Spanish goldés de Irún: Pearlescent silver for an awarded Spanish gold<p>​Marqués de Irún is 100% Verdejo – the signature grape of the Rueda denomination of origin, northwest of Madrid. It is believed to have been cultivated in this area since the 11th century. Design studio <strong>Unopuntocuatro </strong>was approached by <strong>Grupo Luis Caballero </strong>for a redesign of this significant label.</p><p> <img alt="Marques-de-irun-wine-bottle-label" src="" style="margin:5px 0px;" /> </p><p>“The consumer profile for Verdejo de Rueda is very diverse. Marqués de Irún is a classic in this category, but at the same it’s important that its presentation is contemporary and above all differentiating,” comments <strong>Antonio Carrasco </strong>from Unopuntocuatro.</p><p>“The redesign had to be in part a continuation, maintaining some elements of the previous presentation like the clear bottle and the arc form of the label. To balance this we chose <strong>UPM Raflatac’s </strong> <em>Rhomboid Pearl Ice</em>. The texture of this silver-coated, embossed and pearlescent paper and its peculiar brightness make the transformation much more remarkable.” </p><p>UPM Raflatac’s Ice label products have been developed to withstand temperature fluctuations. They remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles. Carrasco says the Rhomboid Pearl Ice label paper fulfils all expectations perfectly. Even with exposure to demanding ice bucket conditions, the label paper continues to fulfil all expectations. </p><p> Label converter <strong>Argraf </strong>printed the labels using UV offset printing technology, including embossing, stamping and screen printing. </p><p>Caballero has distributors and sales representatives for its brands in more than 50 countries. Their Marqués de Irún 2016 has received a gold medal at the Bacchus Awards 2017, the most prestigious international wine contest in Spain, organized by the Spanish Wine Tasters’ Union.</p><p> <a href="" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" style="margin:5px;" /><span style="text-decoration:underline;"><font color="#0066cc">Download the case study » </font></span></a></p><p>   </p><p> <strong><img alt="Spanish-Verdejo-wine-bottle-label" src="" style="margin:0px 5px;" /></strong></p><p> <strong>Client</strong>: <a href="" target="_blank">Grupo Luis Caballero</a><br> <strong>Designer</strong>: <a href="" target="_blank">Unopuntocuatro </a> <br> <strong>Printing house</strong>: <a href="" target="_blank">Argraf </a> <br> <strong>Label material</strong>: <a href="" target="_blank">UPM Raflatac’s Rhomboid Pearl Ice / RP30 / WG85</a></p><p> </p><p>     </p>
Lambrusco di Modena Bio: A design in harmony with nature di Modena Bio: A design in harmony with nature<p>​Lambrusco di Modena Bio was created by one of the biggest players in the Italian retail market – a historical brand that is the standard-bearer for Modena Lambrusco – in response to huge growth in recent years in the organic sector. The number of Italian consumers who drink organic wine has almost doubled in the last two years, with over 10 million people favouring the naturalness and quality of organic products. This success is not confined to Italy, and it continues to increase.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>The<strong> Officina Grafica di Firenze </strong>design agency was commissioned to create a graphic design, with precise instruction to highlight the organic product’s naturalness while maintaining its position as a premium product. </p><p>“The circular front label design symbolizes the unending harmony of nature’s continual lifecycle. It represents perfection, completeness, a union of living entities,” explains <strong>Vincenzo Maccarrone</strong>, co-founder of the design agency.</p><p>The final draft of the design was guided by the necessity to perfectly combine aesthetics, materials and eco-compatibility. To meet these criteria, a high-quality, sustainable label paper that would give the product a natural feel and engage the sense of touch was chosen. <strong>UPM Raflatac’s </strong>‘<em>Fleur de Coton White WSA-FSC’ </em>proved the perfect match on looks, texture and environmental credentials. </p><p> <strong>Juliagraf </strong>printed the labels using offset printing technology, gold foil and a tactile varnish. The final product is a bottle that makes a big impact on the shelves.</p><h2>FSC<sup>®</sup> and RafCycle<sup>®</sup> logos certify sustainable origins and endings</h2><p>The Fleur de Coton White WSA-FSC label material is FSC-certified as proof of sourcing from sustainably managed forests. Having the FSC logo makes the wine even more attractive and captures the attention of anyone who sees it.</p><p>Furthermore, the RafCycle logo signifies partnership in UPM Raflatac’s <a href="">RafCycle recycling program</a>. RafCycle takes labelling by-products recovered during the lifecycle of self-adhesive label stock, such as glassine paper liner waste from label conversion, and gives them a new life as composite material, new paper or energy.</p><p>Having both these logos on the bottle helps wineries communicate their commitment to sustainability – a clear advantage considering growing environmental awareness among consumers.</p><p> <img alt="Cavicchioli-figli-wine-bottle-labels" src="" style="margin:5px;" /> </p><p> <strong>Client:</strong> Umberto Cavicchioli & Figli<br><strong>Creative agency: </strong><a href="" target="_blank">Officina Grafica s.r.l.</a><br><strong>Printing house:</strong><a href="" target="_blank">Juliagraf</a></p>
Stardust: Stellar choice for a Balkan wine Stellar choice for a Balkan wine<p>​“I needed a memorable word and a story to tell with my label. ‘Stardust’ was the choice of my heart and intuition, and that’s how it all started,” describes an award winning label designer <strong>Jordan Jelev </strong>the brand creation for a range of Balkan wines produced by the <strong>Ezimit Vino </strong>winery. The new brand design would help determine the success of a dozen red and white wines based on grape varieties ideally suited to the local microclimate, from cabernet sauvignon and merlot to chardonnay and sauvignon blanc.</p><p> <img alt="Stardust wine bottle labels | UPM Raflatac " src="" style="margin:5px 0px;" /> </p><p>“The label is a metaphor, where the stardust is the magic of wishes, emotions and dreams. The wine in the bottle inspires such feelings so they come true in the imagination,” Jelev explains. “Initially I designed the label with a seven beamed star. The brand owner asked me to make the beams eight, because this is the national star of Macedonia – a good idea and excellent example of collaboration.”</p><p>Jelev selected the appropriately named <em>Silver Orion WSA </em>label face for the project, attracted by the finely embossed, silver-coated finish. Different hot foils and raised partial varnish were used to enhance the visual impact of the labels, which are digitally printed on an HP Indigo press by label specialist <strong>Kartner-M</strong> in Skopie.</p><p>“UPM Raflatac’s Silver Orion WSA is as stellar as the project demanded. Its elegant pearl-shine finish with very fine embossing was perfect for my idea to use solid background colors for the reds in the range. Silver Orion was also an amazing choice to preserve the natural look of the paper for the Stardust whites.”</p><p> <img alt="Silver Orion WSA label face material | UPM Raflatac" src="" style="margin:5px 0px;" /> </p><p> <img alt="Wine labels for red and white wines " src="" style="margin:5px 0px;" /> </p><p> <strong>Client</strong>: <a href="" target="_blank">Ezimit Vino winery</a><br><strong>Creative agency</strong>: <a href="" target="_blank">Jordan Jelev, the Labelmaker</a><br><strong>Printing house</strong>: <a href="" target="_blank">Kartner-M</a></p><p> </p>
Riondo: Italian quality and charm, inside and out Italian quality and charm, inside and out<div>Italian wine producer <strong>Cantine Riondo</strong> selected <strong>Studio Poletto</strong> to redesign their labels for the Riondo wine brand. The Riondo wine portfolio has been strategically developed for large retailers within the German market; an environment where showcasing quality is becoming increasingly important.</div><div> </div><div> <img src="" alt="" style="margin:0px;" /> </div><div>Tasked with sending Riondo’s unique Italian style over the Alps, <strong>Pietro Poletto</strong>, Art Director for Studio Poletto, says the message on the new labels is clear: “I am an elegant, fresh, balanced and comforting wine; I am an Italian wine.”<br>  </div><h2>Visual and tactile experience for explorers</h2><div>Pietro Poletto selected UPM Raflatac’s <em>Icy White Ice Premium-FSC</em> label material to carry the new design due to its natural and material-like qualities, which he describes as exquisite to the touch. </div><div> </div><div> <strong>Tonutti Tecniche Grafiche</strong> printed the labels using offset processes for background colours, and screen printing to achieve a thick, glossy effect. For the finishing touch, hot foil stamping is combined with embossing to create a striking image that stands out on the shelf.</div><div> </div><div>“Each decision was taken to create an experience that was not only visual but tactile. Today's consumers are paying more and more attention to the product and explore every aspect of the label,” Poletto says.</div><div> </div><div>“The Icy White Ice Premium-FSC paper doesn’t lose its natural texture even after multiple ink applications. With superb coverage, the black background we used for the red wine varieties improved in terms of colour intensity and colour lay.”</div><div> </div><div> <img src="" alt="" style="margin:0px;" /> <br> <em>Pietro Poletto, Art Director for Studio Poletto<br>  </em></div><h2>Memorably unique in-store and on ice</h2><div>UPM Raflatac has been a key partner in the Riondo project, particularly regarding technical advice. This enabled the design studio and label printer to optimally enhance the paper's characteristics in line with the design and communication aims.</div><div> </div><div>“It’s been a great experience for both us and our customers. The results have been more than satisfactory in terms of design appreciation and the product’s performance on shelves, in refrigerators and on ice,” Poletto describes.</div><div> </div><div>“Our design on the Icy White Ice Premium-FSC paper created a unique, memorable and multi-sensory experience that defines the success of the product – and consequently the success of the brand.”</div><div> </div><div> <img src="" alt="" style="margin:0px;" /> <br> </div><div>Client: <strong><a href="" target="_blank">Cantine Riondo</a></strong><br>Creative agency: <a href="" target="_blank"><strong>Studio Poletto</strong></a></div><div>Printing house: <a href="" target="_blank"> <strong>Tonutti Tecniche Grafiche</strong></a></div><p> </p><p> <span aria-hidden="true"></span>​<span aria-hidden="true"><span aria-hidden="true"></span><a href="" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" style="margin:5px;" /><span style="text-decoration:underline;"><font color="#0066cc">Download the case study » </font></span></a> <span aria-hidden="true"></span> <span aria-hidden="true"></span></span></p><div> <img class="ms-rtePosition-4" src="" alt="" style="margin:5px;" /> <a href="">View our latest customer stories »</a><br></div><div>    </div><div>   <br></div>
For Kings and Actors: Greek wines rely on minimalist sophistication Kings and Actors: Greek wines rely on minimalist sophistication <p>When the <strong>Ampelou Chora Winery </strong>in Greek redesigned the labels for their <em>'Actors' </em>and <em>'For </em> <em>Kings' </em>wines, they pursued a dual approach to minimalism. The new look is both simple and bold, clever and entertaining, all at once. </p><p> <img class="ms-rtePosition-4" src="" alt="" style="margin:5px;" />  </p><p>Subtle minimalism exudes sophistication. The same figure is portrayed on both wines in different roles; the King and the Actor. Each figure is making a toast to good health, and they were designed based on classic playing cards, evoking a game of wine tasting.</p><p>The labels for these wines are designed by <strong>Noon Design+Branding </strong>and printed by <strong>Al. Payiantzas SA </strong>on <strong>UPM </strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong><strong>Raflatac'</strong>s<strong> </strong> <em>Velmart White WSA</em> label material. Velmart is a thick, textured face paper ideally suited to wine and beverage labelling. The embossed structure of the paper together with gold foiling and pink copper details give a tactile feel which suggests an exceptional choice of wine.</p><p>Here's to our health! Or 'Yamas' as they say in Greece. </p><p> <img src="" alt="" style="margin:5px;" /> </p><p> <img src="" alt="" style="margin:5px;" /> </p><p>Read more: <a href="" target="_blank"></a></p><p> <img class="ms-rtePosition-4" src="" alt="" style="margin:5px;" /> <a href="/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits">Learn more about our wine labelling solutions »</a></p><p> </p><p>​</p>
Cantine Due Palme: Italian flair captured on wine label Due Palme: Italian flair captured on wine label<p>​​</p><p> <em>The very latest technology wrapped around a wine bottle full of history. Winery Cantine Due Palme, label material supplier UPM Raflatac, design house GFC Associati and printing company Imoco joined forces to convey an unmistakable personality on a wine label – the embodiment of Italian flair and authentic style.</em></p><p> <img src="" alt="" style="margin:5px;" /> <br>“Due Palme is an established client of ours,” says <strong>Fabio Barnaba</strong>, CEO of design house GFC <span style="line-height:20.8px;">Associati</span>. “They entrusted us with completely restyling the labels for their flagship line, which consists of three of the most flavourful and prestigious red wines: <em>Selvarossa</em>, <em>1943</em> and <em>Ettamiano</em>.”</p><p>“We wanted to restyle the labels in a way that would tell the story of the wine as a unique taste experience with real passion - and with all of the Italian sophistication and elegance,” adds <strong>Piero Narcisi</strong>, Art Director at GFC <span style="line-height:20.8px;">Associati</span>​. “We paid attention to every tiny detail in design and explored different printing techniques to highlight the precious nature of these wines.”</p><p>The printing company Imoco helped find the best material for the highly sophisticated labels.</p><p>“We selected UPM Raflatac’s Super Embossed Aluminium label face as the foundation,” says <strong>Luca Moretto</strong>, Manager of the Adhesive Division at Imoco spa. “The combination of this refined label material and our printing processes brought this distinctive label to life.”</p><h2>Unique and sophisticated</h2><p>Cantine Due Palme’s president <strong>Angelo Maci </strong>has led the largest cooperative in the Puglia region for the past 27 years. The cooperative of 1200 members is among the most distinguished in southern Italy. He considered it vital to incorporate the fundamental elements of wine production into the label design, such as that all-Italian fascination with oenology and the strength and passion of a land historically well-acquainted with the struggle for identity. The result of the four-way collaboration more than answers Maci’s high expectations:</p><p>“Our most precious treasure is wine,” he says. “These labels tell the great story of the love, passion and tradition found in every bottle, narrating this in a way that’s both stylish and unique.”</p><p>“Uniqueness may well be the thread that ties the Due Palme story together,” sums up Sales Manager for UPM Raflatac <strong>Dario Santilli</strong>. “This authenticity is captured on an engagingly tactile label which offers a highly sophisticated visual experience.” </p><p> <a href="" target="_blank"> <img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p> </p><p> <em>From left to right: Dario Santilli from UPM Raflatac together with representatives from Due Palme, design studio GFC <em style="line-height:20.8px;">Associati</em> and printing house Imoco. </em></p><p> <img class="ms-rtePosition-1" src="" alt="" style="margin:5px;" /> <br> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> <em><br></em> </p>
Gaetan Rosé: From bright colours to simple elegance Rosé: From bright colours to simple elegance<p>Gaetan is a brand of wine produced by the Oriachovitsa Winery in Bulgaria. Their wine label designs have previously put emphasis on traditional and bright colours. The approach for the new Gaetan Rosé was something completely different in comparison.</p><p> <img class="ms-rtePosition-4" alt="Gaetan Rosé label is printed on UPM Raflatac’s Velmart White WSA" src="" style="margin:5px 0px;" /> </p><p>The intention of the new label design was to bring more elegance to the wine bottle, having a touch of playfulness. This was achieved by using watercolours as a design method and adding glitter for extra shine. The original Gaetan design was changed from hot foil and multiple colours to more simplistic watercolours. Change of the bottle itself was made in order to speak to a more gentler look, suitable for rosé wines. </p><p>The Gaetan Rosé label is printed on <em>UPM Raflatac’s Velmart White WSA </em>and designed by The Labelmaker <strong>Jordan Jelev</strong>. Velmart White WSA is a high-quality, embossed paper, ideally used in wine and beverage applications. The paper is thicker than other similar products and the texture on the paper can be felt upon touch. The design of the watercolours on the Gaetan Rosé label is extremely successful due to the embossed label paper, creating a memorable, high-quality feel that makes this wine bottle stand out. </p><p> <img class="ms-rtePosition-4" src="" alt="" style="margin:5px 0px;" /> </p><p>   </p><p>Read more: <a href="" target="_blank"></a></p><p> <img class="ms-rtePosition-4" src="" alt="" style="margin:5px;" /> <a href="">Learn more about our wine labeling solutions »</a></p><p> </p><p> </p>
Cielo e Terra: Assessing environmental impacts of wine bottles e Terra: Assessing environmental impacts of wine bottles<p>UPM Raflatac has cooperated with leading Italian wine producer Cielo e Terra on a life-cycle assessment (LCA) to study the environmental impacts of wine bottles. The comprehensive study took into account the full life cycle of the wine bottle and related packaging elements, and was performed in accordance with ISO 14040/44 standards. The study will be presented in a congress organised in connection to Vinitaly, international exhibition on wine and spirits, on 12th April 2016.<br></p><p> <img alt="UPM Raflatac cooperates with Italian wine producer Cielo e Terra on lifecycle assessment" src="" style="margin:5px;" /> </p><p>“Our aim is to better understand the environmental impacts related to our products and, together with our suppliers, find new ways to reduce them. The impacts of our recent investments in renewable energy are clearly visible in the results of the LCA study,” says <strong>Giampietro Povolo</strong>, Finance and Operation Manager, Cielo e Terra. “When comparing the years before and after the investments, we can identify reductions in greenhouse gas emissions of 10% and water consumption of 24% during the life cycle of a wine bottle.”</p><p>The LCA demonstrated that glass production has the most significant environmental impact in the wine bottle product life cycle. Energy and fuels used on site, as well as secondary and tertiary packaging such as boxes, pallets and plastic wrapping, are also significant for a number of life-cycle impact categories.</p><p>Corporate social responsibility has long been an important focus for Cielo e Terra, and the company already prints a significant proportion of its labels on UPM Raflatac’s FSC<sup>TM</sup> and PEFC<sup>TM</sup>-certified materials, sourced from sustainably managed forests. Cielo e Terra also participates in UPM Raflatac’s RafCycle programme, where the discarded glassine backing paper from the label application process is collected and recycled into new paper at UPM Raflatac’s specialist Plattling mill in Germany.</p><p>“Our cooperation with Cielo e Terra in sustainability topics began with the RafCycle programme in 2013, says <strong>Stefano Pistoni</strong>, End-Use Manager, Wine and Spirits at UPM Raflatac EMEIA. “The joint LCA study is a natural continuation of this dialogue and a unique example of how a label producer and wine bottler can work together on sustainability topics.”</p><p> <strong>For further information please contact:</strong><br>Stefano Pistoni, End-Use Manager, Wine & Spirits, UPM Raflatac EMEIA</p><p> </p><p> <strong>Read more:</strong></p><ul><li> <a href="">Make sustainable choices based on the most comprehensive lifecycle assesment in the industry</a></li></ul><p> </p>
Napue Gin: Elegant package and label with a timeless design Gin: Elegant package and label with a timeless design<p>This Finnish bottle of gin has it all: it is a beverage of superior quality, with an elegant bottle featuring a label with a minimalistic, classic design. However, the flavour is what makes this liquor really stand out.</p><p> <img class="ms-rtePosition-4" alt="UPM Raflatac and Napue gin tonic" src="" style="margin:5px 0px;" /> </p><p>"It has a crisp taste with subtle floral aromas that remind you of sunny meadows, wild spruce forests, saunas and the smell of a freshly made traditional Finnish sauna whisk," says <strong>Mikko Koskinen </strong>describing Napue Gin, the Finnish rye gin that recently won a gold medal for best gin and tonic in the world at the acclaimed International Wine & Spirit Competition.</p><p>Koskinen works as the Head of Marketing and Branding at Kyrö Distillery Company, a small distillery from western Finland that was very surprised to receive such recognition. The idea of establishing the distillery was conceived one evening in a sauna, when Koskinen and his friends began to wonder why nobody was manufacturing rye whisky in Finland, even though the Finns are famous for their love of rye bread. The idea soon led to a small and exclusive line of whisky and gin labels.</p><p>The distillery was set up in an old dairy in 2012. Since then, the company has produced Napue Gin, Koskue Gin, Juuri Rye Whisky and Verso Rye Whisky; the latter will be bottled in 2017.</p><p>The Kyrö Distillery's gin and whisky bottles really stand out on the shelf. Far from being a coincidence, this is the result of careful planning. "The branding was discussed long before the actual manufacturing started. We wanted to create a simple, Scandinavian premium product without overdoing it," says Koskinen.</p><p>Every detail is perfect. "The choice of material, bottle and label are timeless. The design for a brand of whisky needs to feel relevant for years to come. We also believe that our gin has the makings of a modern classic," Koskinen continues.</p><p>Looking at the bottle in a bar or liquor store, you instantly recognise it as gin; this can make a difference when the customer is making his or her decision. In addition, the label has been designed so that you can see different things depending on how close to the bottle you are. The light-coloured label is easy to spot even in dark environments, so it is sure to attract thirsty bar-goers. </p><h2>Handmade look and feel</h2><p>The Kyrö Distillery Company has attracted international attention with its packaging, too. Earlier this year, the company was among the shortlisted entries for the Cannes Lions' Premium Packaging category and won second place in the Spirits category of the Dieline Awards. </p><p>Elegant packaging and labelling support the overall image of quality. Every detail matters – including the choice of labelling material. The Kyrö Distillery Company uses UPM Raflatac's Antique White WSA FSC self-adhesive label material, and the labels are printed by Tarrax Oy.</p><p> <img class="ms-rtePosition-2" alt="UPM Raflatac and Napue Gin label." src="" style="margin:5px;" />"The face paper is porous and ribbed, which gives it a distinct feel," says Tarrax CEO <strong>Tomi Lohtamo</strong>. "The material gives these bottles a handmade look that is fitting for a premium product. The end result looks very distinguished."</p><p>To a large extent, the dignified look results from the label’s textured surface. Textured, ribbed and pulp-dyed label materials help products stand out from the shelf.</p><p>“When light is refracted through the bottle, you can see a kind of watermark in the label. And the contrast between the black colour and white background is brilliant, says <strong>Matti Hakkarainen</strong>, UPM Raflatac’s Sales Manager.</p><p>The labels are foil-coated by the Starcke printing house. Gold, copper and silver details in the labels indicate the different aging of the beverages.</p><p>The beautiful contours of the bottle together with the simple label provide an uncomplicated yet elegant container for the liquors made from pure Nordic ingredients. When you take a rye distillate and add dried herbs, sea buckthorn, meadowsweet, cranberries and fresh birch leaves, you are guaranteed to create an unparalleled harmony of flavours. </p><p> <a href="" target="_blank"> <img width="16" height="16" class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p> </p><p> </p><p> </p><p> </p>
Masi Agricola: Wine producer reduces label waste volumes Agricola: Wine producer reduces label waste volumes<p>​​​​<img class="ms-rtePosition-2" alt="masi.jpg" src="" style="margin:5px;" />UPM Raflatac is assisting world-renowned quality wine producer Masi Agricola to reduce its carbon footprint through the RafCycle<sup>®</sup> program. </p><p>RafCycle reduces waste volumes going to landfill from the processes of manufacturing, printing, distributing and applying self-adhesive labels to products. In the case of paper release liner, an excellent quality of wood fibre is recovered and reused to make new paper.</p><h2>Turning liner waste into a resource</h2><p>By recycling spent release liner, Masi Agricola benefits directly from reduced disposal costs and a significant reduction in carbon emissions from labels. Managing Director <strong>Bruno Boscaini </strong>comments: </p><p>“Separate collections carried out at retailers, vineyards and production facilities play a key role in reducing our waste and raw material consumption. We were pleasantly surprised to learn that the release liner could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac.”</p><h2>Greenhouse gas emissions down 26%</h2><p>In a comparative study of liner recycling versus landfill disposal, UPM Raflatac conducted a lifecycle assessment (LCA) for Masi Agricola using a scenario of 12.5 million bottles a year and different combinations of labels and release liners. </p><p>In particular, recycling paper release liner through RafCycle was found to reduce Masi Agricola’s label-related carbon footprint by 26%.</p><p>Joining the RafCycle program to recycle release liner offers the following benefits:</p><ul><li>turns used label release liner from waste into a resource </li><li>significantly improves label users’ environmental performance </li><li>brings clear savings in waste management costs </li><li>sustainability adds value to brands</li></ul><p> <a href="" target="_blank">Read full details of the Masi Agricola case study</a> (pdf)</p>

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