Home care labeling products – Our knowledge, your business

The right label for every container

Consumers are drawn to strong brand imagery and expect labels to adhere and remain in place whether the container is squeezable, contoured, or rigid. With our deep technical understanding, world-class local application support, and material selection guidance, we’ll help you find the right label for every container.

Demanding requirements call for innovative solutions

Home care products regularly encounter a wide variety of chemicals and are often used in moist, wet, or humid conditions over long periods of time. For labels to remain in place and look good, water, oil, and chemical resistance is a must – especially when containers are stored outside or in places like busy garages.

UPM Raflatac’s film label materials for the home care segment provide the opportunity for iconic branding and performance that lasts. While their look and feel provides the shelf appeal that brand owners are looking for, polyethylene (PE) polyethylene terephthalate (PET), and polypropylene (PP) films also retain their functionality, dimensional stability, and visual appeal when exposed to humidity, water, chemicals, grease, oil, or UV light. Our range also includes white-clear and metallized solutions, as well as specially designed adhesives for all sizes and shapes of home care containers, including those with rough surfaces.