Salla Estate: Heraldic label with a modern twisthttp://www.upmraflatac.com/emea/en/news/details/salla-estate-heraldic-label-with-a-modern-twistSalla Estate: Heraldic label with a modern twist8/16/2017 1:00:00 PMCase studies;News;CS Wine & Spirits<p>​Salla Estate is a Bulgarian winery located close to the medieval Muhaliysko Kale fortress which is full of artifacts dating all the way back to the Stone and Middle Ages. Labelmaker <strong>Jordan Jelev</strong>, designer of the Salla Estate wine label, was inspired by the history and tradition of the area and wanted to create a heraldic label with a modern twist. </p><p> <img src="https://assets.upmraflatac.com/News%20images/2017/salla-estate-570.jpg" alt="" style="margin:5px 0px;" /> </p><p>“Salla Estate is a winery where tradition meets modernity in every aspect. I decided to create a modern heraldic label that would represent the past, present and future,” Jelev says. </p><p>For the label, Jelev chose UPM Raflatac’s Velmart White WSA-FSC material because he wanted a thick classic paper with elegant random texture to strengthen the traditional feel he was aiming for. He also used saturated gold hot-foil to stamp the Salla Estate logo. </p><p>“Influenced and inspired by heraldic tradition and modern design, I created a pattern with diagonal lines printed directly and raised varnish against the paper background. I did some research for the lines’ thickness and spacing and the result was amazing. These lines made the whole label shine and they were the perfect addition to the paper background creating the best environment for the logo. The label is very elegant and contains only the most important information,” Jelev says. </p><p>Read more: <a href="http://www.thelabelmaker.eu/portfolio/heraldic-label-design/" target="_blank">http://www.thelabelmaker.eu/portfolio/heraldic-label-design/</a> </p><p> <img src="https://assets.upmraflatac.com/News%20images/2017/Riesling-Barrel-570.jpg" alt="" style="margin:5px 0px;" /> </p><p> <strong></strong> </p><p> <strong> <img src="https://assets.upmraflatac.com/News%20images/2017/Salla_vsichki_570.jpg" alt="" style="margin:5px 0px;" /></strong></p><p> <strong>Client:</strong><a href="https://salla.bg/" target="_blank">Salla Estate</a><br><strong>Designer:</strong><a href="https://www.behance.net/labelmaker" target="_blank">The Labelmaker</a><br><strong>Label material: </strong>Velmart White WSA-FSC by UPM Raflatac<br><strong>Photo:</strong><a href="https://www.linkedin.com/in/thelabelmaker" target="_blank">Jordan Jelev</a></p><p>    </p><p>    </p>

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