Marqués de Irún: Pearlescent silver for an awarded Spanish goldhttp://www.upmraflatac.com/emea/en/news/details/marques-de-irun-wine-labelsMarqués de Irún: Pearlescent silver for an awarded Spanish gold5/2/2017 5:00:00 AMCase studies;CS Wine & Spirits;News;Products;Wine & Spirits<p>​Marqués de Irún is 100% Verdejo – the signature grape of the Rueda denomination of origin, northwest of Madrid. It is believed to have been cultivated in this area since the 11th century. Design studio <strong>Unopuntocuatro </strong>was approached by <strong>Grupo Luis Caballero </strong>for a redesign of this significant label.</p><p> <img alt="Marques-de-irun-wine-bottle-label" src="https://assets.upmraflatac.com/News%20images/2017/Marques-de-irun-wine-bottle-label.jpg" style="margin:5px 0px;" /> </p><p>“The consumer profile for Verdejo de Rueda is very diverse. Marqués de Irún is a classic in this category, but at the same it’s important that its presentation is contemporary and above all differentiating,” comments <strong>Antonio Carrasco </strong>from Unopuntocuatro.</p><p>“The redesign had to be in part a continuation, maintaining some elements of the previous presentation like the clear bottle and the arc form of the label. To balance this we chose <strong>UPM Raflatac’s </strong> <em>Rhomboid Pearl Ice</em>. The texture of this silver-coated, embossed and pearlescent paper and its peculiar brightness make the transformation much more remarkable.” </p><p>UPM Raflatac’s Ice label products have been developed to withstand temperature fluctuations. They remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles. Carrasco says the Rhomboid Pearl Ice label paper fulfils all expectations perfectly. Even with exposure to demanding ice bucket conditions, the label paper continues to fulfil all expectations. </p><p> Label converter <strong>Argraf </strong>printed the labels using UV offset printing technology, including embossing, stamping and screen printing. </p><p>Caballero has distributors and sales representatives for its brands in more than 50 countries. Their Marqués de Irún 2016 has received a gold medal at the Bacchus Awards 2017, the most prestigious international wine contest in Spain, organized by the Spanish Wine Tasters’ Union.</p><p> <a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_MarquesDeIrun.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" style="margin:5px;" /><span style="text-decoration:underline;"><font color="#0066cc">Download the case study » </font></span></a></p><p>   </p><p> <strong><img alt="Spanish-Verdejo-wine-bottle-label" src="https://assets.upmraflatac.com/News%20images/2017/Spanish-Marques-Irun-wine-bottle-label.jpg" style="margin:0px 5px;" /></strong></p><p> <strong>Client</strong>: <a href="http://caballero.es/home-eng/" target="_blank">Grupo Luis Caballero</a><br> <strong>Designer</strong>: <a href="http://www.unopuntocuatro.com/" target="_blank">Unopuntocuatro </a> <br> <strong>Printing house</strong>: <a href="http://www.grupoargraf.com/" target="_blank">Argraf </a> <br> <strong>Label material</strong>: <a href="http://assets.upmraflatac.com/brochures-attachements/EMEA%20English/Ice-and-Ice-Premium.pdf" target="_blank">UPM Raflatac’s Rhomboid Pearl Ice / RP30 / WG85</a></p><p> </p><p>     </p>

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