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Don’t forget the forests!http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=14Don’t forget the forests!<div class="ExternalClass52DAB7DF6D434D9C975CC63383B098DB"><p>​As the world focuses intently on the problems of plastics (and rightly so), the role of forests has almost completely dropped off the agenda when discussing circular economy and sustainable packaging.</p><p><img src="http://internet-assets.upmraflatac.group.upm.com/Blog/UPM-Raflatac-Blog-Robert-Taylor-main.jpg" alt="" style="margin:0px;" /> </p><p>Forest-based materials provide real alternative solutions for plastics and remain a major part of our packaging and labels. Furthermore, fibres from sustainably managed forests have big advantages over their oil-based plastic counterparts.</p><h2>Share the positive story about forests</h2><p>For the last 20 years, the lifecycle approach to the environmental impacts of packaging materials has focused on reducing negative impacts, particularly CO2 emissions, energy demand and water consumption. Unfortunately, lifecycle assessment is limited in scope and does not consider the positive story of sustainable forests that accrues while the wood grows in terms of mitigating climate change, the water cycle and promoting wildlife habitats. That is a huge part of the story that is missing.</p><p>In order to understand this better, we at UPM Raflatac partnered with Finnish Environment Institute (SYKE), to develop a credible science-based methodology to calculate the ecosystem service benefit associated with the wood fibre used in our label products over the whole lifecycle. The resulting Forest Positive concept showed, for example, that the forest absorbs up to two times more carbon dioxide than the total CO2 emissions of the label paper during the whole product life cycle.</p><p>The other big advantage of fibre and paper products is certified forests and chain of custody. The fact you can track back to the logging site of origin allows you to assess the environmental and social impact all the way back through the whole supply chain. There is no credible system to do that with oil-based plastics.</p><p>On top of that it is only with fibre-based packaging you can have a positive impact. The suppliers of raw materials for bioplastics have woken up to this. This is why it should not be forgotten but kept high on the agenda. When a forest is sustainably managed, there is no better raw material source for packaging.</p><p>The next logical step is forest based biochemicals as raw materials for plastics.</p><h2>Brave brand owners go for forest-based solutions</h2><p>Many brand owners have now set very clear targets for 100% of its packaging to be recyclable, reusable or compostable by 2025. Fibre and paper-based packaging provide solutions that reduce plastic use and in addition they have a positive impact story to go with it. Unfortunately, the change is not happening yet and despite the effective marketing and bold announcements, there are still too many brands driven solely by production costs.</p><p>Forests and fibre-based alternatives to plastic will become more widespread over the next couple of years. There is a clear need for brand owners to be brave enough to take the next step with forest-based solutions and find ways to bring them to market. We need organizations to show leadership and take a positive approach with new innovations in order to share the positive story of forests.</p><p>Is your organization ready to make a positive impact with forest-based products?</p><p> <strong>Read more:</strong><br><a href="http://forestpositive.upmraflatac.com/" target="_blank">Forest positivity » </a> <br><a href="/emea/en/solutions-and-services/product-ranges/rafnxt-plus-range/" target="_blank">Sustainable RAFNXT+ labels » </a> <br> <a href="/emea/en/news/details/assessing-and-promoting-biodiversity-requires-collaboration-throughout-the-value-chain" target="_blank">Promoting biodiversity requires collaboration » </a> <br> <a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a></p><p> </p><hr /> <img src="http://internet-assets.upmraflatac.group.upm.com/Blog/People/UPM-Raflatac-Blog-Robert-Taylor-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Robert Taylor</strong><br>Director, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Ye may aye be sticking in a tree, it will be growing when you are sleeping!”"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-01-15T10:33:00Z
Labels: the missing link in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=13Labels: the missing link in sustainable packaging<div class="ExternalClass0C2B273A4B6C49C4BFB5A9834897249F"><p>​To push towards a more circular economy, we need cooperation and common targets, but above all else, we need solutions.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Tyler-Matusevich-main.jpg" alt="" style="margin:5px 0px;" /> </p><p>Brand owners are aiming for more and more recyclability, especially when it comes to plastic packaging. To guide them in this mission, the Ellen MacArthur Foundation has defined three steps for a new plastics economy: design for recyclability, use recycled material and clearly communicate how to properly recycle. </p><p>As over 80% of the environmental impacts of packaging are determined in the product design stage, companies are wise to pay attention to designing for recyclability.</p><h2>Reaching a circular economy, solution by solution</h2><p>When brand owners want to advance the circular economy, they need solutions that optimize the recyclability of packaging. For example, if we have a PET bottle that is recycled into new material, the labels and their adhesives can cause browning, yield loss or quality problems during recycled PET flakes production.</p><p>However, wash-off adhesives for PET packages can be easily separated during the caustic washing process. This simple choice of adhesive enables the recovery of clean, high-value PET flakes. These wash-off solutions can reduce contamination and allow brand owners to design for recyclability. The right design approach can further enhance the quality of recycled flake, which in turn can be used as recycled content in new packaging materials. </p><h2>The green consumer chooses recycled content</h2><p>If we want the circular economy to become a reality, we should give new life to recycled materials, instead of using virgin sources.</p><p>The benefits of implementing post-consumer recycled (PCR) plastics in production are numerous. In addition to not consuming virgin fossil-based materials, it also brings CO2 and energy savings. Furthermore, there is also a clear consumer demand for it. The growing green consumer segment will choose more sustainable products and packaging.</p><p>Many brands have targets to increase recycled content in their packaging. The labels are often overlooked, as they typically account for the smallest proportion of the package by weight and rarely contain any recycled content. With the growing demand for recycled content, we at UPM Raflatac strive to be a solution provider and have thus launched a groundbreaking innovation – 90% PCR PET labels. This is, in a sense, the last remaining piece of the puzzle – the missing link in sustainable packaging.</p><p>When a brand utilizes recycled content in its packaging, it is always a win-win situation – for the environment and the business. This is why we at UPM Raflatac have made increasing recycled content one of our main steps towards a more circular economy,as we believe this should be one of the leading solutions in this pursuit.</p><p>How is your organization increasing the use of recycled content in your products?</p><p> <strong>Read more: </strong><br><a href="/global/sustainability/sustainable-label-solutions/sustainable-label-products" target="_blank">Recycling and recycled content »</a><br><a href="/global/sustainability/circular-economy" target="_blank">Circular economy in the label industry »</a><br><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future »</a></p><hr /> <img alt="Tyler Matusevich" src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Tyler-Matusevich-author.jpg" style="margin:0px;" /> <br>   <br><strong>Tyler Matusevich</strong><br>Sustainability Manager, Americas, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“What lies beyond the unknown is our next greatest adventure”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-12-12T11:06:00Z
A truly circular system means free movement of materials – and informationhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=12A truly circular system means free movement of materials – and information<div class="ExternalClass2D258E93D1F64B6C9CC3B0775D4B9468"><p>The circular economy is about much more than just recycling. Shifting to a truly circular model means moving away from today’s dominant linear produce-use-dispose model. In a circular system, products and materials move around continuously and are not disposed after use, but are instead reused or recycled.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Oona-Koski-main.jpg" alt="" style="margin:5px 0px;" /> </p><p>The Ellen MacArthur Foundation (EMF) Circular Economy 100 programme, which UPM Raflatac has joined, is a global network promoting this change. The foundation advances a circular economy by sharing concrete actions and innovations with a variety of actors from across society.</p><h2>Sustainable solutions only come from common targets</h2><p>Building a circular future requires several steps and true collaboration. The first step is to form common targets – without them, there are no shared priorities, and the circular economy will be mere words.</p><p>Common targets help us address key questions and improve processes and production. For example, many products are not optimized for recycling. Labels that are compostable or ideally supporting package recycling may currently be mismatched with the wrong product composition which make the original circular design useless. These gaps between the old and upcoming systems needs to be closed, and in this case, the common target of increasing recyclability clarifies obvious sustainable solutions.</p><p>In addition to enhancing existing processes, we need new projects based on the circular economy, such as the EMF-led New Plastics Economy Global Commitment. UPM Raflatac is one of 250 signatory organizations, many of whom have committed to 100% of their plastic packaging being reusable, recyclable or compostable by 2025.</p><h2>Free flow of information in every direction</h2><p>In the linear economy model, both materials and information move only in one direction. The designers and manufactures rarely, and only slowly, get any feedback from end customers, delaying their reactions to needs in the market.</p><p>Only when information and knowledge flows freely in every direction can a model indeed be circular. Information is needed at all value chain stages, from innovation and design to product development, manufacturing, use, reuse and recycling. Information sharing and open discussion enable the creation of holistic solutions for a sustainable future.</p><p>Shared information and a shared understanding of a circular economy – including the steps and challenges involved in reaching this goal – are necessary. But we also need to test and implement these steps in reality. Hence, we at UPM Raflatac are searching and implementing new innovations for smarter and more circular labeling and packaging solutions – for example, using removable labels to enable package reuse. What are your organization's actions towards a truly circular model?</p><p> <strong>Read more: </strong> <br> <a href="/global/sustainability/circular-economy" target="_blank">Circular economy in the label industry » </a> <br> <a href="https://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a></p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Oona-Koski-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Oona Koski</strong><br>Sustainability Manager, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Don't underestimate the power of innovation. An idea that first look like irrelevant and silly can be the one changing the world."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-11-20T12:06:00Z
New trends and fresh opportunities for food labels http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=11New trends and fresh opportunities for food labels <div class="ExternalClass817DA84F5E6D4F6B8508D3450023CBC6"><p>Food labeling is growing in step with the expanding consumer packaging market. New cooking and eating habits are increasing demand for specialized food packaging in developed markets as the fast rise of the middle class in emerging markets promise solid growth for the food labeling industry.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Pascal-Oliveira-main.jpg" alt="" style="margin:5px 0px;" /> </p><p>Today’s consumers want to know what they buy and eat. There is increasing need for transparency and product information as well as for ‘free-of’ products. Food companies also recognize we all “eat with our eyes”, so packaging that is visually stimulating is appealing to consumers. </p><p>Another raising trend, intelligent labeling solutions such us our Rafmore, offer access to extended information in the cloud and can also extend the overall brand experience. Intelligent labels are very useful for logistical purposes, enabling food packages to be tracked and traced along the value chain.</p><p>In the wake of increasing consumer awareness on packaging sustainability, most food companies are looking for solutions to make their packaging more sustainable. Legislators and the public are putting more pressure on producers to significantly reduce packaging waste, in particular plastic.</p><p>In the forest-based products value chain, we are in a unique position to create circular labeling solutions that will help tackle the problem. We offer sustainable solutions like the RafCycle<sup>®</sup> recycling service for label waste to give it a new life. In addition, our forest positive RAFNXT+ range provides reductions in energy, water, CO<sub>2</sub> emissions and waste throughout their lifecycle.</p><p>As the household sizes are shrinking, the need for smaller packaging sizes is increasing. At the same time, the drive to reduce food waste favours smaller packaging sizes. It extends over the whole food supply chain and also impacts food labeling because smaller sizes require more packaging. </p><p>Awareness of sustainability and the impacts of packaging are changing the labeling and packaging industries. In the end, it is all about eco-design to create sustainable label solutions, to listen to the market needs and driving new developments and innovations further to support the success of our customers and their clients.</p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Pascal-Oliveira-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Pascal Oliveira</strong><br>Director, Global Business Development, Food, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Do not give up and go for your goals."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-10-30T12:36:00Z
If you want to be sustainable, take actionhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=10If you want to be sustainable, take action<div class="ExternalClassE303370784D44B88869B287D4DB8D2CE"><p>Today’s environmentally conscious customers are voting with their wallets for sustainable brands. For them, sustainability is an integrated part of company strategy and operations.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Ulla-Riitta-Unkuri-main.jpg" alt="" style="margin:5px 0px;" /> </p><p>Consumer expectations are rising fast as new innovations continue to bring more ethical products to the markets. This gives the companies that take the lead in sustainability a clear advantage over competitors in their industry. It is time to examine where your company stands in this ever-tightening competition.</p><h2>From reducing plastic use to net positivity</h2><p>Several forward-thinking companies have already adopted sustainability as their strategy. At UPM Raflatac, our strategic targets are chosen not only to optimize our own operations, but also to bring added value to our customers.</p><p>One of our key action points is to help brand owners reduce the plastic content of their labels. For example, together with Procter & Gamble Asia Pacific we have created PE 65, the thinnest squeezable PE film label stock. Moreover, we aim for our products to re-enter the production cycle as recycled raw materials to ensure the sustainable use of resources and reduce waste. Our RafCycle solution already offers more than 120 of our partners a service that collects their release liner waste and recycles it back into magazine paper, paper liner or composite material.</p><p>However, we at UPM Raflatac believe that reducing impacts alone is not enough. We want to take our efforts a step further and create net positive solutions. The materials in our RAFNXT+ range are sourced from forests that absorb twice the total CO<sub>2</sub> emitted during the label’s lifecycle, actively enhancing natural capital. The Forest Positive concept ensures zero deforestation and benefits for climate, water and biodiversity.</p><h2>It's now or never</h2><p>As climate change, the impact of plastics and depletion of natural resources continue to change our planet and transform markets, the right time to take action on sustainability is now.</p><p>Our target at UPM Raflatac is to integrate sustainability through the whole value chain. We aim for circular solutions – lighter, recyclable and bio-based products that benefit both businesses and the environment. Our goal is not only to be the most sustainable and innovative label maker, but to offer our customers even more sustainable choices.</p><p>We encourage you to take your stand, too. What sustainable solutions could your organization start implementing?</p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Ulla-Riitta-Unkuri-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Ulla-Riitta Unkuri</strong><br>Vice President, Stakeholder Relations, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Go for the sky, but keep your feet on the ground" </em></span> <span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span> <span class="ms-rteStyle-Paragraphlarge"> <span aria-hidden="true"></span></span></p></div>2018-10-11T07:27:00Z
It all started from the foresthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=9It all started from the forest<div class="ExternalClass4A88497BF61F438D94C36864A9AAAC2C"><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A lady reaches for a box of organic strawberries in a grocery store.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A salesperson opens a bottle of champagne to celebrate the holiday season.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A little boy is attaching an animal-themed sticker stamp to Grandma’s birthday card.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Satu-Leppanen-main.jpg" alt="" style="margin:5px 0px;" /> </p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Even though seemingly disconnected, all of these stories began from a forest. This forest can be located anywhere in the world, the species of trees might vary, and it might be a living habitat to a large number of species. This forest has a lot to offer to local communities: it produces fresh air, it maintains water resources, and even food, like forest berries and mushrooms, can be found there. The forest might be a place for recreation and work. The management of the forest is carefully planned, and after harvest the forest will be replanted or naturally generated. All in all, this forest is valuable for all.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Sometimes well-managed forests like this are awarded with a certificate as a proof that they are managed sustainably. Wood harvested from a sustainably managed forest can be turned into a variety of products. As a tree goes through further processing, it carries with it an influential message about being of sustainable origin as a part of packaging design.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Wood fibres can be transformed into some of the finest label materials that can be used in UPM Raflatac’s products. Currently, our selection includes over 850 forest-certified label products. Our top of the line sustainability solutions, RafNXT+ labels, are not only 100% certified, but also forest positive - including being carbon positive. This means that our forests can absorb up to twice the Co<sub>2</sub> amount emitted during the lifetime of the label. RafNXT+ labels are also prime examples of solutions that produce less waste, and optimise water and energy consumption and use of raw materials. By choosing sustainable labelling solutions, brands can support sustainable practices along the supply chain while using the label to communicate to their customers.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">After all, it is the label that tells the lady that the strawberries are organic, communicates the content of the bottle to the salesperson, and helps the little boy in sending best wishes to his Grandma.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>But we don’t want the story to end here. We want to see more sustainable labels on products, and more of those valuable, sustainably managed forests. Furthermore, we want to invite brands to work with us on labelling a smarter future.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">On the last Friday of September, we join the Forest Stewardship Council™ to celebrate the importance of the world’s forests. By taking care of the forests, we want to ensure that the forests are there for the future generations as well. This is a goal that we will achieve together with our clients and with brands that want to make a difference.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Read more about:</p><div class="ExternalClassE8FED24CAC9A4109941781877AC42C24"><ul><li> <a href="http://forestpositive.upmraflatac.com/" target="_blank">RAFNXT+ solutions and our Forest Positive approach</a></li><li> <a href="https://www.fsc.org/" target="_blank">Forest Stewardship Council</a></li></ul></div><p>FSC<sup>®</sup>-C012530</p><hr /> <img alt="Satu Leppänen" src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Satu-Leppanen-author.jpg" style="margin:0px;" /> <br>   <br> <strong>Satu Leppänen</strong><br>Manager, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”If you can dream it, you can do it." – Walt Disney</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-09-27T11:10:00Z
Sustainability is our strategyhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=8Sustainability is our strategy<div class="ExternalClass5EBED6A8C38948C4B3AA3C06FE15E3FA"><p>​Time flies in great company – literally speaking. It’s been almost a year since I started in the UPM Bioforce Graduate Trainee program with 13 other recent graduates. I’ve been beyond excited about this 18-months’ opportunity and to work at UPM Raflatac Strategy development team. </p><p> <img src="https://assets.upmraflatac.com/Blog/sustainability-is-our-strategy.jpg" alt="" style="margin:0px;" /> <br> <br>The trainee program consists of separate assignments, and the first one was called <strong>Sustainability in Strategy</strong>. Sustainability is at the core of the UPM Raflatac business. As the topic is increasingly important also to end-users and our customers, there was a need to develop Sustainability into a more concrete part of business strategies. Work was divided to three; we started with an analysis of the existing processes, projects and initiatives in our Sustainability offering. The second part was to study emerging Sustainability topics and finally assess the significance and potential impact of these to UPM Raflatac. <br> <br>During the autumn, I got to meet and interview our experts at UPM Raflatac and UPM around a long list of Sustainability topics, varying from Circular economy to traceability, regulation and human rights. Moreover, we arranged workshops to bring together experts in Sourcing, Operations and Business Development at UPM Raflatac to discuss their views of the concrete impacts of covered topics. <br> <br>I learnt how broad our Sustainability offering is and how interesting partnerships we have already today. Our Sustainability experts work with everything from new product development, participation in conferences and networks to optimizing logistics and transport emissions. One great example is The Biofore Site concept, that aims to develop Sustainability thinking at our sites so that everyone can take initiative and help us reach our Sustainability targets. However, we set the bar high which means we can’t tackle complex Sustainability issues alone; strong partnerships with organizations, suppliers, customers and end-users are definitely the UPM Raflatac way forward. <br> <br>I truly enjoyed working with this assignment. I got to meet many of our enthusiastic and experienced professionals while learning a lot about UPM Raflatac and labeling business.I’ve been thrilled to see that as an outcome of the project we’ve introduced a new method to systematically integrate sustainability aspects to business strategy. <br> <br>Looking forward to see what the future brings! <br>With summery regards, Senja </p></div><hr /> <img src="https://assets.upmraflatac.com/Blog/People/senja-kuokkanen.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Senja Kuokkanen</strong><br>UPM Bioforce Graduate Trainee, Strategy Development, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Every adventure requires a first step" – Cheshire Cat, Alice in Wonderland</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p>2018-06-14T07:06:00Z
The role of design in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=7The role of design in sustainable packaging<div class="ExternalClassAC0C5155A04846859494B7DC0E262B55"><p>Ocean plastics, packages made out of recycled materials, certified fibres, ecolabels and compostable products – these are just some of the topics that we hear in the daily discussions when talking about sustainability and the packaging world. For a conscious consumer it is a never-ending consideration of what would be the ultimate sustainable option. Without going too deeply into that conversation I would generalise by saying that instead of “the most sustainable option” the best are the ones that are suitable for exact need and have a working infrastructure in place that will be used. It is not worthwhile to use resources in towards having a recyclable product if it won’t be recycled but instead goes to waste-to-energy, or for example having a compostable product if it won’t be composted. </p><p> <img src="https://assets.upmraflatac.com/Blog/sustainable-packaging.jpg" alt="" style="margin:5px 5px 5px 0px;" /> </p><p>But what is the role of the design? It has been estimated that more than 80% of the environmental impacts of a product are determined at the design stage. Thus the important decisions are made in the beginning. This puts pressure on the designers for two reasons, and rightly so. Firstly, the field of sustainability aspects is wide and it is challenging to decide what would be the best option for a specific product. Secondly, quite often products will be exported and can end-up in regions of the world that have big differences in waste recycling infrastructure.</p><p>As there is not a one fits all solution, the key at the design stage from a sustainability perspective is to understand what the brand owner wants from the package, where it will be disposed, what are the existing waste infrastructure opportunities, how the combination of different materials works together when for example recycled and how to guide the consumer and promote to recycle the product correctly. The focus can be on the raw materials used through choosing renewable or recycled materials but it should also cover the end-of-life stage so that consumes have a choice to get rid of the package in a responsible way. </p><p>The world is changing and the impacts of climate change and resource scarcity become more and more visible to people around the globe. Also political pressure starts to have an impact. In order to reach the EU target for recycling 75% of the packaging waste by 2030, packaging needs to be recyclable by design. This often requires cross-border cooperation between different value chain members already at the early design stage. The momentum is now for us as an industry and individuals to make sustainable choices and create a smarter future together. </p><p> - <a href="/emea/en/sustainability/sustainable-label-solutions" target="_blank">Read more about our sustainable label solutions </a></p><hr /> <img src="https://assets.upmraflatac.com/Blog/noora-markkanen.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Noora Markkanen</strong><br>Senior Specialist, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Learn from yesterday, live for today, hope for tomorrow" – Albert Einstein</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concepthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=6Target 2030: Introducing the Biofore Site concept<div class="ExternalClassD3640150AB8D46EC92BC990A65A7C9B3"><p> <img src="https://assets.upmraflatac.com/ContentimagesSUSTAINABILITY/Sustainability-Value-chain-Label-manufacturing-L.jpg" alt="" style="margin:0px;" /> </p><p>One of the core elements of UPM's Biofore strategy launched in 2010 is the tenet “responsibility is good business”. We recognize that customers, investors, employees and other stakeholders value responsible operations, which is why we created the Biofore Site<sup>TM</sup> concept to translate our Biofore strategy into action for UPM Raflatac’s manufacturing operations. <br> <br>Our Biofore Sites are not just working to improve operations for the next few years, but they are looking ahead to 2030. But why 2030?<br><br>In 2016 the United Nations published 17 Sustainable Development Goals (SDGs), as part of the UN 2030 Agenda for Sustainable Development. This agenda is an action plan aiming to end poverty, protect the planet and ensure all people enjoy peace and prosperity. It calls on governments, the private sector and citizens to help. <br> <br>While many organizations are just now exploring how to engage with the SDGs, it was not surprising when in the 2017 annual report, UPM introduced a new set of responsibility targets addressing economic, social and environmental issues that are designed to align with the SDGs and further our Biofore strategy. <br> <br>Following our parent company’s lead, when we created the Biofore Site scorecard in 2017, we included UPM’s targets and we mapped the additional UPM Raflatac specific measures to the UN SDGs. This ensures we are focusing on sustainability measures that are most relevant to our stakeholders.<br><br>The scorecard has approximately 40 performance measures for UPM Raflatac factory operations. Filled out annually by each factory, it touches on common sustainability measures like waste generation, energy consumption and safety performance, as well as some not-so-conventional measures, like supplier sustainability performance, development opportunities for employees, engagement in community activities and measures of diversity. It covers the three pillars of sustainability: the economic, environmental and social aspects of our operations. <br> <br>We aim to make Biofore real and tangible for all our employees. And because they know our operations best, employees can offer the best ideas on how we can improve our sustainability performance and be better neighbours in the communities where we operate.<br><br>We’re looking for more innovative ideas and positive results in 2018 as the factory teams make plans and implement projects. We’re excited to be on this new Biofore Site journey and look forward to the discoveries and progress we’ll make along the way.<br><br>Here’s to 2030, and beyond!</p><p>- <a href="/emea/en/sustainability/sustainable-value-chain/sustainable-label-manufacturing/" target="_blank">Read more about Biofore Site<sup>TM</sup> and sustainable label manufacturing  </a> <br> <a href="http://www.upm.com/Responsibility/fundamentals/Principles-targets/Pages/default.aspx" target="_blank">- Read more about UPM Biofore strategy</a></p><hr /> <img src="https://assets.upmraflatac.com/Blog/laura-cummings.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Laura Cummings</strong><br>Director, Health, Safety and Environment, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Persistence pays.”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-04-27T09:40:00Z
A fresh look at the world of labelshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=5A fresh look at the world of labels<div class="ExternalClass76DE9DF7AE744699A0241AD69C1AF3CC"><p>I have a new job. I’m really excited to be working at UPM Raflatac steering the marketing communications team. It’s all brand new to me and I have found the world of labeling so much more fascinating and varied than I ever imagined! It’s all very exciting and I’m thrilled to take part in labeling a smarter future with UPM Raflatac. </p><p> <img src="https://assets.upmraflatac.com/Blog/world-of-labels.jpg" alt="" style="margin:0px;" /> </p><p>Before I came to this job, I have worked as a Brand Manager marketing many brands. Part of my job has been to make sure that the labels on the brands that I’m steering, entice the customer to choose my brand. Build the brand and secure sales. Help the consumer to make the right choice. I wanted my brand to pop out of the shelf of a supermarket. I thought; that’s it for labels. Simple as that, brand recognition. But little did I know that there is so much more to them. We rarely pay attention to the fact that they are absolutely everywhere! Actually, they are the real unsung hero of our everyday lives.</p><h2>The wonderful world of food labeling</h2><p>As a consumer, I like to know what I eat. You are what you eat, they say. Labels on food products convey important messages such as food ingredients, storage requirements and nutritional information. They can be used to protect and reseal the food product. No wonder that the supermarket is a great example of a world full of labels. Starting from the fruit and veg section’s banana brand labels to the packed meat and dairy counters. </p><p>Most labels printed in the world are used on food products. In the recent months, I have had the privilege to learn that plenty of thought goes to the different labeling options in food products. They must withstand different temperatures and stay in place for the duration that the package is needed. They must be food safe and meet the strictest guidelines and requirements. Many of these solutions have required innovation and product development and most of all understanding of the customer and consumer requirements. And what happens when you have finished with that food package – can you recycle it? Does the label help or hinder?</p><h2>Why labels matter?</h2><p>Because of the sheer volume of labels, sustainability is important and labels really do matter. I am proud to be working for a company that is a frontrunner in sustainable labeling solutions. At UPM Raflatac we often remind ourselves that sustainability is in the heart and DNA of this company. Has always been and today even more so. I’m looking forward to a smarter future with more sustainable labeling solutions for future proof packaging. </p><hr /> <img src="https://assets.upmraflatac.com/Blog/kati-murto.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Kati Murto</strong><br>Senior Manager, Marketing Communications, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Make every day so awesome, that it’ll make yesterday jealous!”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-04-13T07:15:00Z

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Don’t forget the forests!http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=14Don’t forget the forests!2019-01-15T10:33:00Z
Labels: the missing link in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=13Labels: the missing link in sustainable packaging2018-12-12T11:06:00Z
A truly circular system means free movement of materials – and informationhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=12A truly circular system means free movement of materials – and information2018-11-20T12:06:00Z
New trends and fresh opportunities for food labels http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=11New trends and fresh opportunities for food labels 2018-10-30T12:36:00Z
If you want to be sustainable, take actionhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=10If you want to be sustainable, take action2018-10-11T07:27:00Z
It all started from the foresthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=9It all started from the forest2018-09-27T11:10:00Z
Sustainability is our strategyhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=8Sustainability is our strategy2018-06-14T07:06:00Z
The role of design in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=7The role of design in sustainable packaging2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concepthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=6Target 2030: Introducing the Biofore Site concept2018-04-27T09:40:00Z
A fresh look at the world of labelshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=5A fresh look at the world of labels2018-04-13T07:15:00Z