Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materials, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materials<div class="ExternalClassF0E3481BBDFA4B82891C4D2E9D6D3559"><p>​In this article I will discuss the aspect of reducing as part of the three Rs: Reduce, Recycle and Renew. I will look into the benefits of reducing fossil feedstock from the circular economy’s point of view. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p>My text will also examine how reductions to the use of raw materials in labeling translate into positive environmental impacts. Lastly, I’ll introduce you to some of UPM Raflatac’s solutions to labeling a smarter future beyond fossils.</p><h2>We Are Committed to the Circular Economy</h2><p>We live in a world where both our economy and society still heavily rely on oil and fossil-based raw materials in the majority of energy production and industrial processes. The detrimental effects of warming the planet by operating this way are very well known to everybody. Slowly but surely a fortunate change for the better, more sustainable living has started to emerge.</p><p>We now have a good library of more sustainable and bio-based raw materials at hand, and by committing to the circular economy, we can create a positive impact on the plastics waste issue. What is more, along with 350+ other companies globally, UPM Raflatac has made a commitment to the <strong>Ellen MacArthur Foundation </strong>to increase its sustainability collectively. With the help of these published commitments we promise to take action to make a real dent in the plastics waste issue and help brand owners reach their 2025 targets.</p><p>In the current environmental climate, we forecast that companies who are able to reduce their use of virgin fossil raw materials, make a shift beyond fossils and offer truly sustainable solutions, are the successful companies of the future. Personally, I consider this very important and am proud to be part of UPM Raflatac’s activities towards a much more sustainable world of labels. </p><h2>Environmental Benefits of Reducing</h2><p>Lighter products, all in all, have a wide range of environmental benefits. As a positive by-product, they also enhance stock efficiency and increase the number of labels per roll, which reduces the amount of start-up waste and downtime.</p><p>Lighter products also demand less fuel and packaging in logistics and transportation, which, again, creates a lesser impact on the environment. These may even create welcomed cuts in transportation and packaging costs.</p><p>Based on Label Life, our lifecycle assessment tool for our products, we know that 10-20% reductions to the use of raw materials translates into a similar percentage reduction in the environmental impact. The Label Life tool gives credible information on three fundamental environmental impacts: <strong>greenhouse gas emissions</strong>, <strong>energy use</strong>, and <strong>water consumption</strong>. It also enables users to compare Raflatac products with each other and choose a relevant end-of-life scenario for liner.</p><h2>UPM Raflatac’s Smart Labeling Solutions that Support Reducing</h2><p> <strong>Lite Films Range</strong>: By combining a lighter face material, a lower coat-weight adhesive and a lighter liner we truly reduce our environmental impact. This range optimizes the use of raw materials and reduce greenhouse gas emissions, energy and water consumption and waste.</p><p> <strong>Vanish PCR</strong>: These ultrathin no-label look labels that the Vanish range offers feature 90 % recycled content face and liners. These thin yet strong labels allow home and personal care brand owners to increase their sustainability without sacrificing performance.</p><p> <strong>RAFNXT+</strong>:<strong> ​ </strong>All the products in RAFNXT+ range are based on our unique <strong>Forest Positive </strong>lifecycle approach – the future formula for sustainable labeling. This approach delivers positive benefits in terms of carbon absorption, biodiversity, resource optimization, and sustainable forest management. RAFNXT+ is a next-generation range of sustainable labeling solutions that deliver incredible reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels. </p><h2>Future of Sustainability Is in Innovation Beyond Fossils </h2><p>We at UPM Raflatac believe that commitment to action is crucial and bold innovations in chemical engineering will be pivotal. As stated by my colleague <strong>Robert Taylor</strong>, Director of Sustainability here at UPM Raflatac; “with innovation at the center of our business, we are ready to face the next challenge and create truly circular labeling solutions that will bypass the conventional plastics challenges we face today”.</p><p> <strong>Read more:</strong><br><a href="" target="_blank">UPM Raflatac announces its commitments for the Ellen MacArthur Foundation’s New Plastics Economy »</a><br><a href="" target="_blank">Ellen MacArthur Foundation »</a><br><a href="" target="_blank">Label Life » </a> <br>        <br> </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t make”"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-04-15T06:38:00Z
In sustainability, you can achieve more through cooperation sustainability, you can achieve more through cooperation<div class="ExternalClassAEAD82993CE34AE2AB1A4480CCF6F71C"><p>​True sustainability can only be achieved through cooperation – between companies, governments, NGOs and communities. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p>When forming a partnership, organizations should have a true interest in working on the sustainability issue at hand, as it acts as a natural basis for the collaboration. Shared targets, knowledge and actions can be aimed to benefit society more broadly.</p><p>At UPM Raflatac, our focus is on sustainability issues that are strongly linked to our business strategy and operations, as we believe this is the way we can have a greater impact. This approach also applies to the environmental collaborations we engage in.</p><h2>Engaging employees for the good of the local community and environment</h2><p>UPM Raflatac’s cooperation with environmental organizations is part of UPM’s Biofore Share and Care Programme, which reflects our commitment to building a sustainable, innovation-driven future.</p><p>One of our key focus areas – responsible water use – was the leading motivation in our cooperation with the World Wildlife Fund in Poland (WWF Poland). The goal of the collaboration was to improve the responsible river management in Poland and return rivers, particularly the Oder River, closer to their natural state.</p><p>In addition to promoting clean water, this cooperation highlights another focus area of the Share and Care Programme very well: giving our people a chance to do good for the local community. For me personally, this has given an opportunity to do much more for a cause I am interested in than I would be able to do as an individual. The idea for the Oder project started from my personal, small donations to WWF, which I then started to speak about with our marketing people. Together, we saw how well the idea fit with UPM Raflatac’s vision, values and targets. What is more, the Oder runs close to our operations in Poland, making the connection very easy.</p><p>One aim of the collaboration is to both engage and educate our people. We encourage them to participate through either small actions, such as cleaning river banks, or in wider projects, like becoming river guardians, taking care of nature at a bigger scale. In addition, we have campaigns that inform our people about the importance of the work we are doing for the river. Through our employees, we can advance sustainable choices to an even wider audience and maximize our impact on these issues.</p><h2>WWF and UPM Raflatac: a collaboration that benefits both</h2><p>As a global player, we understand the current global challenges and to work on these it is natural for us to work with another leading global actor like WWF. Together we can have a greater impact, which alone is a valid reason for cooperating in sustainability. The next big issue we will tackle together is finding solutions towards a more circular economy.</p><p>Through our networks, we have been able to share information on WWF’s work and raise awareness about the value of healthy rivers. Our customers and stakeholders highly value cooperation with WWF, and they appreciate companies that are taking responsibility in sustainability, proving that it is possible and wise to integrate sales and the health of our planet.</p><p>Want to see your organization make a difference in sustainability? Consider collaborations.</p><p> <strong>Read more: </strong><br><a href="/emea/en/news/details/wwf-poland-and-upm-raflatac-cooperate-for-rivers-in-poland" target="_blank">WWF Poland and UPM Raflatac cooperation » </a> <br> <a href="" target="_blank">UPM Raflatac sustainability partnerships » </a> <br> <a href="" target="_blank">UPM Biofore Share and Care » </a> <br> <a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a> <br> <a href="" target="_blank">Learn more about the River Guardians program »</a><br> <br> <br> <br> <br> </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Przemysław Różycki</strong><br>Sales Director, Poland, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Look wider. You might see more…"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-03-26T12:04:00Z
UPM Raflatac enabling circular economy with Reduce, Recycle and Renew Raflatac enabling circular economy with Reduce, Recycle and Renew<div class="ExternalClass9110576BE73A4B41AF7F73CA015991B1"><p>​This article will start a series of four UPM Raflatac blog articles where we will discuss the Big Rs of sustainable business: Reduce, Recycle and Renew, and their role in the global plastics waste issue the world is currently looking at. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p>We will also look at how they translate to our work at <a href="" target="_blank">UPM Raflatac in ensuring sustainability </a>and continuous flow of circular economy. </p><h2>The circular economy affects the present and the future</h2><p>In today’s world, growing concern about the effects of climate change, plastics and the well-being of our environment, the <a href="" target="_blank">circular economy</a> and the R’s, Reduce, Recycle and Renew have become important factors to many, if not all brands. Especially in the world of <a href="" target="_blank">labeling </a>and packaging, there is a huge pressure to mitigate the non-sustainable use of plastics, to support sustainability, and to find more and better ecodesigned solutions for labeling products. </p><p>It is a topic that moves the labeling and packaging industry alike, as we all have to guarantee the <a href="" target="_blank">sustainability</a> of our products and do our share for a cleaner tomorrow. </p><h2>Reduce, Recycle and Renew at UPM Raflatac</h2><p>We have a long history of being in the forefront of sustainability. With the help of innovation, we have been able to place Reducing, Recycling and Renewing at the core of UPM Raflatac’s business. By focusing on these three essential measures at every stage of our <a href="" target="_blank">products’ lifecycle</a>, we are able to support the efficiency of circular economy and offer sustainable solutions to our customers and brand owners. But how do these three realize in UPM Raflatac’s work?</p><p> <strong>Reduce: </strong>From product design to engineering, reducing the use of resources can have a significant impact on the environment. With reduced use of raw materials, we can now offer thinner and lighter films with less grammage - without compromising the labels’ performance. Using less raw material also generates less waste and creates reductions of total consumer packaging. This also means higher efficiency for brand owners. </p><p> <strong>Recycle:</strong> As our label is a physical part of our customers’ packages, it is our job to ensure the recyclability of our and your products. To do this, we have been in the forefront of development for <a href="" target="_blank">wash-off adhesives, which enables recyclability of PET containers</a>.</p><p>Ensuring that our labels can be easily removed, we optimize the recycling process of plastic packages and enhance the higher quality usage of recycled raw materials. By optimizing recycling, we ensure the smooth flow of the circular economy.</p><p>Turning waste into a resource is a key concept in the circular economy and an important part of our approach to sustainability. To support this, we have developed <a href="" target="_blank">RafCycle</a>, a leading innovative recycling concept that offers a new life for label waste.</p><p> <strong>Renew:</strong> When we design our products, we ensure that our labels are not a barrier to recycling. In addition, we aim at helping reduce the use of virgin fossil raw materials by using more renewable options, such as <a href="" target="_blank">FSC-certified</a> paper liners and other bio-based alternatives that technically meet the needs of more demanding packaging. With innovation and intelligent solutions, more sustainable options that outperform older, less sustainable materials are now emerging. </p><h2>Future trends</h2><p>The future will bring about great challenges, which we are ready to embrace and lead on. There will be more legislative pressure to tackle the expectations of circular economy, and companies will have greater responsibility in taking effective action to solve the waste burden and use of virgin fossil raw materials, towards more sustainable business.</p><p>We at UPM Raflatac forecast that in the future enabling recyclability will be in the foreground of all operations, and that we will start seeing more intelligent and bio-based solutions in the industry. According to our view and research, <a href="" target="_blank">future trends in labeling and packaging </a>will entail:</p><p>- Reducing raw materials <br>- Enabling better recyclability<br>- Removable adhesives alongside wash-off adhesives <br>- Bio-based alternatives to replace fossil-based alternatives</p><h2>UPM Raflatac’s sustainable solutions</h2><p>Sustainability is a long-term game, and we at UPM have long traditions in using forests and raw materials in a very sustainable way. With our pioneering engineers and product designers, we have, for example, innovated a portfolio of <a href="" target="_blank">products</a> that support our mission of utilizing new bio-based raw materials, such as new bio-chemicals and bio-composites in creating sustainable labels.</p><p>We believe that companies who are able to move beyond the use of fossil feedstock will be the successful companies of the future. We also believe that UPM’s exceptional know-how in innovation and <a href="" target="_blank">sustainability leadership </a>gives us the edge to address the plastics waste issue and to support better recyclability of plastics in the future.</p><p>   </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take”</em></span></p></div>2019-03-08T10:52:00Z
Certification and consumer awareness – keys to sustainable forestry and consumer awareness – keys to sustainable forestry<div class="ExternalClass4BF28D5FA26E4D90A62E7FD342EABB6D"><p>​We at UPM Raflatac rely heavily on forests as a source of our main raw materials, so we are committed to keeping forests healthy. Not only are they an important part of our ecosystems, maintaining biodiversity and cleaning the air we breathe, but forests also provide livelihoods to many people.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p>We have several procedures that help us to manage forests sustainably. Although certifications and codes of conduct might seem like just pieces of paper, they really do help us to achieve responsible sourcing and prevent illegal logging. Only through careful, well-designed systems like certification can forests be used as a source in a sustainable way.</p><h2>Certification makes the difference</h2><p>Forest certification is one of our main instruments in responsible sourcing. They are a credible tool for both us and the public, as they are globally recognized marks of well-managed and sustainable forest operations, where the risks of the supply chain mismanagement are minimized. They are defined and overseen by third-party, non-governmental organizations.</p><p>For brand owners, using only certified materials means being economically, environmentally and socially responsible. For the final product to be certified, the whole supply chain must be certified.</p><p>Increasingly, companies in our industry have adopted more ambitious sustainability goals regarding the environment and forests, which can only be met through the use of certification. </p><p>Moreover, certifications are vital for building consumer respect and strengthening brands. As end users are more and more interested in forest certified products, organizations should explore the certifications that today’s consumers choose.</p><h2>China on the road to being more conscious</h2><p>Naturally, there are differences among consumers in different regions. In emerging markets, such as China, product costs often remain the top priority, and certified forest products often have higher prices.</p><p>But gradually, consumer awareness of environmental issues – including the importance of certifications – is growing. The more forest certification logos the consumer sees, the more familiar they are. In China, big cities like Shanghai and Beijing are starting to work harder towards sustainability. Meanwhile, local organizations are realizing that sustainability delivers more end value to customers, and one way to reach sustainability goals is through forest certification.</p><p>In emerging markets, there is often a higher risk for human rights violations. This is why we at UPM Raflatac devote considerable attention to audits of our suppliers. The audits not only confirm that suppliers are acting in a responsible way, but they also ensure the suppliers improve their employees’ working conditions. And when working conditions improve, social responsibility improves, which ultimately benefits the whole society.</p><p>What is your organization doing to improve the welfare of society and protect our environment?</p><p> <strong>Read more:</strong><br><a href="" target="_blank">Responsible sourcing at UPM Raflatac » </a> <br> <a href="" target="_blank">Forest Certification at UPM Raflatac » </a> <br> <a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a></p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Sharon Xiao</strong><br>Manager, Sustainability, Asia Pacific, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Life is what you make it."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-02-27T13:17:00Z
Close the recycling loop with sustainable innovations the recycling loop with sustainable innovations<div class="ExternalClassDA76937905B4418A83274E7FD064FCE8"><p>​As we move towards a circular economy, businesses need to find more ways to keep materials in circulation longer. When it comes to paper-based materials, we have already reached long life cycles, but now we need to get to the same point with plastics.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p>While plastic is a very useful raw material, we still must develop new sustainable ways to recycle it. With the aim to have completely recyclable, reusable or compostable packaging by 2025, many brand owners are looking at closed-loop principles for handling plastic waste. And many organizations have also set a zero-landfill target.</p><h2>Solving the liner issue</h2><p>Like any manufacturing process, label production creates waste at different stages. There are waste streams to be handled in our own factories and also at the printers’ and brand owners’ manufacturing sites. For brand owners, one sizeable stream is the label liner. After labeling, the liner has done its duty, becoming waste… or a raw material if handled right!</p><p>Label liners today are either paper or PET plastic with a thin silicon coating. Disposing of liners brings both costs as well as an environmental issue: silicon is hard to get rid of, as it cannot be recycled with other paper material. Previously, liners were taken to landfills or burned, but these actions are now very costly or even banned.</p><p>Our solution is RafCycle, which transforms liners from a waste product into a resource. Liners collected from RafCycle partners get a new life as magazine paper or liner material. The solution removes the silicon problem and brings environmental benefits and cost savings for the brand owners.</p><p>Sustainability has been the motivation for Henkel’s Beauty Care and Laundry business units to partner with UPM Raflatac for a number of years already, ultimately reducing its production units label liner waste to zero. In 2018, this prevented more than 40 truckloads of liner waste going to landfills or incinerators.</p><h2>Sustainable waste stream management</h2><p>As always in the recycling process, including with RafCycle, there are some challenges to be overcome in efficiently collecting materials. Small batches of used liner material are everywhere, as labeling occurs across locations in bigger and smaller amounts.</p><p>We have solved this with our RafMore smart label solution, which is already in use in Denmark and Sweden. Each time a batch of liner material is taken to the warehouse, it is scanned. Our system then notifies us when the storage is nearly full, so we know when to collect the liner waste. To optimize pickup, the same truck can stop by other nearby label waste sites. Our real-time view of the situation means that brand owners do not need to call us for disposal, saving them both time and effort. Our aim is to make Rafcycle as easy as possible for our partners.</p><p>To close recycling loops and achieve a truly sustainable circular economy, we need even more innovations like RafCycle and RafMore.</p><p>How is your organization tackling recycling challenges?</p><p> <strong>Read more:</strong><br><a href="" target="_blank">RafCycle » </a> <br> <a href="" target="_blank">UPM Raflatac expands RafCycle® label liner recycling solution to North America » </a> <br> <a href="" target="_blank">UPM Raflatac partners with EcoBlue Limited for expanding its RafCycle™ recycling solution to Thailand » </a> <br> <a href="" target="_blank">10 years of recycling with 100 RafCycle® partners globally » </a> <br> <a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a><br> </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Juha Virmavirta</strong><br>Director, RafCycle Solutions, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Set sail for new opportunities!"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-02-05T09:55:00Z
Don’t forget the forests!’t forget the forests!<div class="ExternalClass52DAB7DF6D434D9C975CC63383B098DB"><p>​As the world focuses intently on the problems of plastics (and rightly so), the role of forests has almost completely dropped off the agenda when discussing circular economy and sustainable packaging.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p>Forest-based materials provide real alternative solutions for plastics and remain a major part of our packaging and labels. Furthermore, fibres from sustainably managed forests have big advantages over their oil-based plastic counterparts.</p><h2>Share the positive story about forests</h2><p>For the last 20 years, the lifecycle approach to the environmental impacts of packaging materials has focused on reducing negative impacts, particularly CO2 emissions, energy demand and water consumption. Unfortunately, lifecycle assessment is limited in scope and does not consider the positive story of sustainable forests that accrues while the wood grows in terms of mitigating climate change, the water cycle and promoting wildlife habitats. That is a huge part of the story that is missing.</p><p>In order to understand this better, we at UPM Raflatac partnered with Finnish Environment Institute (SYKE), to develop a credible science-based methodology to calculate the ecosystem service benefit associated with the wood fibre used in our label products over the whole lifecycle. The resulting Forest Positive concept showed, for example, that the forest absorbs up to two times more carbon dioxide than the total CO2 emissions of the label paper during the whole product life cycle.</p><p>The other big advantage of fibre and paper products is certified forests and chain of custody. The fact you can track back to the logging site of origin allows you to assess the environmental and social impact all the way back through the whole supply chain. There is no credible system to do that with oil-based plastics.</p><p>On top of that it is only with fibre-based packaging you can have a positive impact. The suppliers of raw materials for bioplastics have woken up to this. This is why it should not be forgotten but kept high on the agenda. When a forest is sustainably managed, there is no better raw material source for packaging.</p><p>The next logical step is forest based biochemicals as raw materials for plastics.</p><h2>Brave brand owners go for forest-based solutions</h2><p>Many brand owners have now set very clear targets for 100% of its packaging to be recyclable, reusable or compostable by 2025. Fibre and paper-based packaging provide solutions that reduce plastic use and in addition they have a positive impact story to go with it. Unfortunately, the change is not happening yet and despite the effective marketing and bold announcements, there are still too many brands driven solely by production costs.</p><p>Forests and fibre-based alternatives to plastic will become more widespread over the next couple of years. There is a clear need for brand owners to be brave enough to take the next step with forest-based solutions and find ways to bring them to market. We need organizations to show leadership and take a positive approach with new innovations in order to share the positive story of forests.</p><p>Is your organization ready to make a positive impact with forest-based products?</p><p> <strong>Read more:</strong><br><a href="" target="_blank">Forest positivity » </a> <br><a href="/emea/en/solutions-and-services/product-ranges/rafnxt-plus-range/" target="_blank">Sustainable RAFNXT+ labels » </a> <br> <a href="/emea/en/news/details/assessing-and-promoting-biodiversity-requires-collaboration-throughout-the-value-chain" target="_blank">Promoting biodiversity requires collaboration » </a> <br> <a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a></p><p> </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Robert Taylor</strong><br>Director, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Ye may aye be sticking in a tree, it will be growing when you are sleeping!”"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-01-15T10:33:00Z
Labels: the missing link in sustainable packaging the missing link in sustainable packaging<div class="ExternalClass0C2B273A4B6C49C4BFB5A9834897249F"><p>​To push towards a more circular economy, we need cooperation and common targets, but above all else, we need solutions.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Brand owners are aiming for more and more recyclability, especially when it comes to plastic packaging. To guide them in this mission, the Ellen MacArthur Foundation has defined three steps for a new plastics economy: design for recyclability, use recycled material and clearly communicate how to properly recycle. </p><p>As over 80% of the environmental impacts of packaging are determined in the product design stage, companies are wise to pay attention to designing for recyclability.</p><h2>Reaching a circular economy, solution by solution</h2><p>When brand owners want to advance the circular economy, they need solutions that optimize the recyclability of packaging. For example, if we have a PET bottle that is recycled into new material, the labels and their adhesives can cause browning, yield loss or quality problems during recycled PET flakes production.</p><p>However, wash-off adhesives for PET packages can be easily separated during the caustic washing process. This simple choice of adhesive enables the recovery of clean, high-value PET flakes. These wash-off solutions can reduce contamination and allow brand owners to design for recyclability. The right design approach can further enhance the quality of recycled flake, which in turn can be used as recycled content in new packaging materials. </p><h2>The green consumer chooses recycled content</h2><p>If we want the circular economy to become a reality, we should give new life to recycled materials, instead of using virgin sources.</p><p>The benefits of implementing post-consumer recycled (PCR) plastics in production are numerous. In addition to not consuming virgin fossil-based materials, it also brings CO2 and energy savings. Furthermore, there is also a clear consumer demand for it. The growing green consumer segment will choose more sustainable products and packaging.</p><p>Many brands have targets to increase recycled content in their packaging. The labels are often overlooked, as they typically account for the smallest proportion of the package by weight and rarely contain any recycled content. With the growing demand for recycled content, we at UPM Raflatac strive to be a solution provider and have thus launched a groundbreaking innovation – 90% PCR PET labels. This is, in a sense, the last remaining piece of the puzzle – the missing link in sustainable packaging.</p><p>When a brand utilizes recycled content in its packaging, it is always a win-win situation – for the environment and the business. This is why we at UPM Raflatac have made increasing recycled content one of our main steps towards a more circular economy,as we believe this should be one of the leading solutions in this pursuit.</p><p>How is your organization increasing the use of recycled content in your products?</p><p> <strong>Read more: </strong><br><a href="/global/sustainability/sustainable-label-solutions/sustainable-label-products" target="_blank">Recycling and recycled content »</a><br><a href="/global/sustainability/circular-economy" target="_blank">Circular economy in the label industry »</a><br><a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future »</a></p><hr /> <img alt="Tyler Matusevich" src="" style="margin:0px;" /> <br>   <br><strong>Tyler Matusevich</strong><br>Sustainability Manager, Americas, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“What lies beyond the unknown is our next greatest adventure”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-12-12T11:06:00Z
A truly circular system means free movement of materials – and information truly circular system means free movement of materials – and information<div class="ExternalClass2D258E93D1F64B6C9CC3B0775D4B9468"><p>The circular economy is about much more than just recycling. Shifting to a truly circular model means moving away from today’s dominant linear produce-use-dispose model. In a circular system, products and materials move around continuously and are not disposed after use, but are instead reused or recycled.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>The Ellen MacArthur Foundation (EMF) Circular Economy 100 programme, which UPM Raflatac has joined, is a global network promoting this change. The foundation advances a circular economy by sharing concrete actions and innovations with a variety of actors from across society.</p><h2>Sustainable solutions only come from common targets</h2><p>Building a circular future requires several steps and true collaboration. The first step is to form common targets – without them, there are no shared priorities, and the circular economy will be mere words.</p><p>Common targets help us address key questions and improve processes and production. For example, many products are not optimized for recycling. Labels that are compostable or ideally supporting package recycling may currently be mismatched with the wrong product composition which make the original circular design useless. These gaps between the old and upcoming systems needs to be closed, and in this case, the common target of increasing recyclability clarifies obvious sustainable solutions.</p><p>In addition to enhancing existing processes, we need new projects based on the circular economy, such as the EMF-led New Plastics Economy Global Commitment. UPM Raflatac is one of 350 signatory organizations, many of whom have committed to 100% of their plastic packaging being reusable, recyclable or compostable by 2025.</p><h2>Free flow of information in every direction</h2><p>In the linear economy model, both materials and information move only in one direction. The designers and manufactures rarely, and only slowly, get any feedback from end customers, delaying their reactions to needs in the market.</p><p>Only when information and knowledge flows freely in every direction can a model indeed be circular. Information is needed at all value chain stages, from innovation and design to product development, manufacturing, use, reuse and recycling. Information sharing and open discussion enable the creation of holistic solutions for a sustainable future.</p><p>Shared information and a shared understanding of a circular economy – including the steps and challenges involved in reaching this goal – are necessary. But we also need to test and implement these steps in reality. Hence, we at UPM Raflatac are searching and implementing new innovations for smarter and more circular labeling and packaging solutions – for example, using removable labels to enable package reuse. What are your organization's actions towards a truly circular model?</p><p> <strong>Read more: </strong> <br> <a href="/global/sustainability/circular-economy" target="_blank">Circular economy in the label industry » </a> <br> <a href="" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a><br><a href="" target="_blank">Read our commitments for the Ellen MacArthur Foundation’s New Plastics Economy » </a></p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Oona Koski</strong><br>Sustainability Manager, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Don't underestimate the power of innovation. An idea that first look like irrelevant and silly can be the one changing the world."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-11-20T12:06:00Z
New trends and fresh opportunities for food labels trends and fresh opportunities for food labels <div class="ExternalClass817DA84F5E6D4F6B8508D3450023CBC6"><p>Food labeling is growing in step with the expanding consumer packaging market. New cooking and eating habits are increasing demand for specialized food packaging in developed markets as the fast rise of the middle class in emerging markets promise solid growth for the food labeling industry.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Today’s consumers want to know what they buy and eat. There is increasing need for transparency and product information as well as for ‘free-of’ products. Food companies also recognize we all “eat with our eyes”, so packaging that is visually stimulating is appealing to consumers. </p><p>Another raising trend, intelligent labeling solutions such us our Rafmore, offer access to extended information in the cloud and can also extend the overall brand experience. Intelligent labels are very useful for logistical purposes, enabling food packages to be tracked and traced along the value chain.</p><p>In the wake of increasing consumer awareness on packaging sustainability, most food companies are looking for solutions to make their packaging more sustainable. Legislators and the public are putting more pressure on producers to significantly reduce packaging waste, in particular plastic.</p><p>In the forest-based products value chain, we are in a unique position to create circular labeling solutions that will help tackle the problem. We offer sustainable solutions like the RafCycle<sup>®</sup> recycling service for label waste to give it a new life. In addition, our forest positive RAFNXT+ range provides reductions in energy, water, CO<sub>2</sub> emissions and waste throughout their lifecycle.</p><p>As the household sizes are shrinking, the need for smaller packaging sizes is increasing. At the same time, the drive to reduce food waste favours smaller packaging sizes. It extends over the whole food supply chain and also impacts food labeling because smaller sizes require more packaging. </p><p>Awareness of sustainability and the impacts of packaging are changing the labeling and packaging industries. In the end, it is all about eco-design to create sustainable label solutions, to listen to the market needs and driving new developments and innovations further to support the success of our customers and their clients.</p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Pascal Oliveira</strong><br>Director, Global Business Development, Food, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Do not give up and go for your goals."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-10-30T12:36:00Z
If you want to be sustainable, take action you want to be sustainable, take action<div class="ExternalClassE303370784D44B88869B287D4DB8D2CE"><p>Today’s environmentally conscious customers are voting with their wallets for sustainable brands. For them, sustainability is an integrated part of company strategy and operations.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Consumer expectations are rising fast as new innovations continue to bring more ethical products to the markets. This gives the companies that take the lead in sustainability a clear advantage over competitors in their industry. It is time to examine where your company stands in this ever-tightening competition.</p><h2>From reducing plastic use to net positivity</h2><p>Several forward-thinking companies have already adopted sustainability as their strategy. At UPM Raflatac, our strategic targets are chosen not only to optimize our own operations, but also to bring added value to our customers.</p><p>One of our key action points is to help brand owners reduce the plastic content of their labels. For example, together with Procter & Gamble Asia Pacific we have created PE 65, the thinnest squeezable PE film label stock. Moreover, we aim for our products to re-enter the production cycle as recycled raw materials to ensure the sustainable use of resources and reduce waste. Our RafCycle solution already offers more than 120 of our partners a service that collects their release liner waste and recycles it back into magazine paper, paper liner or composite material.</p><p>However, we at UPM Raflatac believe that reducing impacts alone is not enough. We want to take our efforts a step further and create net positive solutions. The materials in our RAFNXT+ range are sourced from forests that absorb twice the total CO<sub>2</sub> emitted during the label’s lifecycle, actively enhancing natural capital. The Forest Positive concept ensures zero deforestation and benefits for climate, water and biodiversity.</p><h2>It's now or never</h2><p>As climate change, the impact of plastics and depletion of natural resources continue to change our planet and transform markets, the right time to take action on sustainability is now.</p><p>Our target at UPM Raflatac is to integrate sustainability through the whole value chain. We aim for circular solutions – lighter, recyclable and bio-based products that benefit both businesses and the environment. Our goal is not only to be the most sustainable and innovative label maker, but to offer our customers even more sustainable choices.</p><p>We encourage you to take your stand, too. What sustainable solutions could your organization start implementing?</p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Ulla-Riitta Unkuri</strong><br>Vice President, Stakeholder Relations, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Go for the sky, but keep your feet on the ground" </em></span> <span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span> <span class="ms-rteStyle-Paragraphlarge"> <span aria-hidden="true"></span></span></p></div>2018-10-11T07:27:00Z

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Don’t forget the forests!’t forget the forests!2019-01-15T10:33:00Z
Labels: the missing link in sustainable packaging the missing link in sustainable packaging2018-12-12T11:06:00Z
A truly circular system means free movement of materials – and information truly circular system means free movement of materials – and information2018-11-20T12:06:00Z
New trends and fresh opportunities for food labels trends and fresh opportunities for food labels 2018-10-30T12:36:00Z
If you want to be sustainable, take action you want to be sustainable, take action2018-10-11T07:27:00Z