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UPM Raflatac and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitments: Labels are an important link in the Circular Economyhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=24UPM Raflatac and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitments: Labels are an important link in the Circular Economy<div class="ExternalClassA61C854FD1D24EAD81A915E03499919C"><p>​In this blog article, I will discuss the main points, which in my view, are the core messages that we at UPM Raflatac want to convey. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Jan-Hasselblatt-main-5.jpg" alt="" style="margin:0px;" /> </p><p>As the only labeling company signatory of The New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation, in collaboration with UN Environment, We have a chance to show the world that labels really matter, and how they enable better recyclability and the circular economy of plastics.</p><h2>UPM Raflatac and the New Plastics Economy Global Commitment</h2><p>As you may have heard, back in autumn 2018, along with other industry leaders from private and public sectors, we signed up to the New Plastics Economy Global Commitment.Currently over 400 organizations, of which nearly 200 businesses, 16 governments, 26 financial institutions, 50 academics, universities, research institutes etc. leading organizations such as WWF, WEF, CGF and IUCN have signed the commitment to eliminate unnecessary plastic, innovate for more sustainable solutions, and circulate plastic to reduce waste. In addition to our eight Global Commitments (see the link below), there are three main features we want to highlight as we lead the way to more sustainable labeling.</p><p> <strong>1. Collaboration is key</strong></p><p>As the world’s leading labeling company, we want to aim even higher and make a circular economy a reality in the whole packaging value chain. We support common vision of creating “new normal” for plastics, and look for solutions beyond fossils. To carry out this vision, we need to reinforce the collaboration and exchange of ideas between stakeholders.</p><p>By partnerships such as the Ellen MacArthur Foundation’s global forums, we can work together as a vast network of industry and action leaders for better sustainability. Innovation does not happen in a vacuum, and only by working together can we continue to develop new and better packaging and labeling solutions beyond fossils. </p><p> <strong>2. Mindset shift from linear use of plastic to a circular economy</strong></p><p>Secondly, we want to generate a universal mindset shift from disposable, linear use of plastic to a circular model. Plastic, when handled and recycled correctly, has a lot of advantages: for example, it extends a product’s shelf life, which in turn reduces the amount of waste, and greenhouse gas emissions.</p><p>UPM Raflatac has introduced labeling solutions, such as an innovative label adhesive UPM Raflatac Wash Off RW85C, which allows the label to wash off during the PET recycling process, and therefore, a clean PET flake can be recycled and used in manufacturing new PET plastics. </p><p> <strong>3. Labels matter in recycling </strong></p><p>Labels are everywhere and they play a vital role in ensuring that PET containers and packages can be reused in industrial recycling processes, and thus kept in the loop of the circular economy. As the go-to-expert label supplier among hundreds of other organizations, we share our know-how and vision of how sustainable labeling is at the core of smart use of plastic in the future.</p><p>Selecting the right raw materials for your labels is the key to better recyclability. If you want to learn how UPM Raflatac can help you reach your sustainability targets, get in touch and let’s have a chat!</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/emea/en/sustainability/circular-economy/ellen-macarthur-foundation/new-plastics-economy" target="_blank">UPM Raflatac announces its commitments for the Ellen MacArthur Foundation’s New Plastics Economy </a> <br> <a href="https://www.ellenmacarthurfoundation.org/" target="_blank">Ellen MacArthur Foundation </a> <br> <br> </p></div> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Jan-Hasselblatt-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p>2019-07-19T11:12:00Z
Reduce, Recycle & Renew: UPM Raflatac combines innovation with renewable raw materials in labelinghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=23Reduce, Recycle & Renew: UPM Raflatac combines innovation with renewable raw materials in labeling<div class="ExternalClassF9FFBBC0E955451A88FBF9C7C52759FC"><p>In my previous blog articles, I’ve discussed the ways UPM Raflatac is responding to the challenges of the plastics waste issue and the climate change. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Jan-Hasselblatt-main-4.jpg" alt="" style="margin:0px;" /><br></p><p>So far, I’ve covered topics such as the importance of <strong>reducing</strong>, enabling better <strong>recyclability</strong> and the effects of using recycled content in labeling. In this blog article, I’m focusing on the third R: <strong>renew</strong> and the meaning of renewable raw materials in sustainable labeling and packaging. </p><h2>Sustainably managed forests, a source for renewable materials.</h2><p>In short, by renewables we mean raw materials that are coming from natural renewable sources. Plastic is a non-renewable, but a finite fossil one. This is why we are seeking solutions for replacing fossil plastic packaging with renewable alternatives. Currently the options available in the market are limited and not necessarily helping e.g mitigate climate change or promote recyclability. </p><p>In most cases for us, renewable resources mean paper made using wood sourced from sustainably managed forests. UPM’s long history and know-how of utilizing forests in a sustainable manner means that wood-based innovations are one of our main assets in the labeling and packaging business. A significant share of our business today is based on wood as raw material, and by sourcing from sustainably managed forests we can safegfuard the environmental performance that is needed to tackle massive challenges like climate change, biodiversity loss and availability of clean water.</p><h2>Replacing plastic with renewables is a question of chemistry</h2><p>While we may never be able to replace plastic packaging completely due to some of its pre-eminent features, we are currently developing adhesives and wood-based plastics. Our UPM Raflatac RafBio product is a sugarcane ethanol-based film. RafBio PE has the same functional properties as fossil-based PE and can be recycled in the normal PE recycling process, making it a fantastic and high-performance alternative – completely fossil-free. </p><p>Our long term aim is to replace virgin fossil raw materials with renewable raw material where possible, and therefore we are putting our best foot forward to invest in innovations and research in order to continue our story of creating pioneering solutions for a cleaner future beyond fossils.</p><p>UPM’s ambitions to grow as a biochemicals business based on wood gives us a whole new set of opportunities. It is fantastic to know that we source our raw materials from the forests, instead of an oil well in the ground and little traceability or transparency in the supply chain. In my view, a cleaner future is a question of renewable raw materials and UPM Raflatac is a leader in this game.</p><h2>Quantifying Forest positive impacts with UPM Raflatac RAFNXT+ labels</h2><p>RAFNXT+ is a next-generation paper range with forest positive impacts. By forest positive we mean that the positive impacts associated with growing the wood fibre in the forests is greater than the negative impacts caused throughout the whole lifecycle of a product. </p><p>Key here is that all the RAFNXT+ paper products are coming from 100% FSC certified sustainably managed forests. </p><p>A common solution to climate change that you often hear is planting more trees to increase the amount of global carbon sinks. I can’t emphasize enough that even more than planting trees, we need more sustainable forest management. Only this way can we guarantee that our forests simultaneously absorb the carbon effectively and offer better and more sustainable raw materials for society to use and meet the demands of a growing population globbaly. I am proud to be part of UPM Raflatac, the first labeling company ever to quantity the benefits of sustainable forestry. </p><h2>A network of sustainable partnerships are vital</h2><p>I dare to say that thanks to our innovative mindset and expertise, we are the most sustainable labeling company in the world – and for a reason. Whether that’s through our ground-breaking solutions that support reducing the use of raw materials, better recyclability or the use of renewable alternatives to fossil-based raw materials, we are committed to keep our business sustainable. What I also find is a strength, is our long track record of collaboration and partnership with suppliers, customers and end-users who can make that happen.</p><p>One of these collaborations is our commitment to the Ellen MacArthur Foundation and the New Plastics Economy Global Commitment together with other industry and action leaders. UPM Raflatac has an important role among these operators as the go-to expert in sustainable labeling.</p><p>We, at UPM Raflatac will continue to tell the world that labels matter in the combat against the plastics waste issue and climate change. We are working hard for a better future beyond fossils, and if you wish to make more sustainable choices with your labeling and packaging, talk to us and let’s see what we can do better together.</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges/rafnxt-plus-range" target="_blank">RAFNXT+ range: next-generation range of sustainable labeling and packaging »</a><br><a href="https://www.upmraflatac.com/emea/en/news/details/upm-raflatac-launches-new-plant-based-pe-film-for-home-and-personal-care-applications" target="_blank">UPM Raflatac launches new plant-based PE film for home and personal care applications »</a><br><a href="https://www.ellenmacarthurfoundation.org/" target="_blank">Ellen MacArthur Foundation »</a></p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Jan-Hasselblatt-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-06-12T13:29:00Z
The best time to act on climate change is nowhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=22The best time to act on climate change is now<div class="ExternalClass43CC7F5175C44150A8469A72046429B5"><p>A lot has changed since I joined UPM Raflatac two years ago, fresh out of university. On a personal level, I have had the opportunity to focus on sustainability, one of my core passions, and I have learned so much. But in that timespan, there has also been a dramatic shift in the global discussion on sustainability. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Sanna-Uolamo-main.jpg" alt="" style="margin:0px;" /> </p><p>While some still somehow deny the reality of man-made climate change, the scientific community has provided unequivocal evidence that our climate is indeed warming as a consequence of human activities.</p><p>According to the United Nations, climate change is one of the biggest challenges we face and it is continually placing additional stress on both societies and the environment. From shifting weather patterns that threaten our food production to rising sea levels that increase the risk of catastrophic flooding, the impacts of climate change are global in scope and unprecedented in magnitude. Without drastic action today, it will be more difficult and costly to adapt to the future consequences of global warming.</p><p>As the impact of climate change is expected to increase over the coming decades, future generations will have no choice but to tackle the problem head on. With thousands of school children going on strike and dedicating their voices to change, it seems like the younger generation has been hearing the message of scientists much more clearly than many decision makers – including many business leaders and politicians. </p><p>Another major topic in the headlines is rapid population growth: by 2050, the global population is expected to reach 9.6 billion individuals. If our current consumption and production patterns remain stable, we will need the equivalent of almost three planets worth of resources to sustain our way of living. And in addition to these challenges, our daily news feeds are alerting us to shrinking clean water supplies, plastic waste accumulation in the oceans and biodiversity vanishing at an accelerating pace. These tragic announcements redirect the attention of too many people elsewhere – but for others, they’re a call to action.</p><h2>How to move forward: together</h2><p>As the Chinese proverb goes, <em>the best time to plant a tree was 20 years ago and the second-best time is now</em>. This also applies to climate change mitigation: as we cannot change the past, the best time to act is now. Climate change will not wait; the pace of change evident in nature is alarming.</p><p>As a millennial, I feel it is my responsibility to my community to constantly look for new options that make my every-day life more sustainable. This spring I had the chance to talk about my climate actions in a climate campaign organized by the city of Tampere. I, for example, use public transportation or bike to move from place to place, as well as I avoid buying anything I do not really need. For me, it is both a privilege and an obligation to make better choices for the environment and for future generations. Individually, all of us can achieve notable emission reductions also by cutting household energy consumption, through heating and cooling efficiency upgrades and choosing green energy sources and by making smart dietary choices, like favoring a plant-based options. There are plenty of easy ways to support a more sustainable future. </p><p>At the business level, reducing our impact on the climate can mean investing in new, greener technologies and renewable energies, such as wind and solar power, making older equipment more energy efficient or changing management practices. Mitigation may also be achieved by increasing the capacity of carbon sinks, e.g. through reforestation, as well as through the smarter use of resources, e.g. producing more from less and recycling and reusing materials.</p><p>I am pleased to be part of a company that considers climate change mitigation as a top priority and works towards it at all levels of the organization together with its stakeholders. Most importantly, I am proud that UPM is a company that is open to new emission reduction practices. </p><p>What we share as individuals, companies, NGOs and governments, is the need to find new ways of thinking and develop space for innovation. And most of all, we all need to act shoulder to shoulder, as the only way to tackle global challenges is by standing together – right now. </p><p> <strong>Read more:</strong><br><a href="https://ekokumppanit.fi/ilmasto-opas-ostokset-ja-kierratys/" target="_blank">Climate campaign organized by the city of Tampere, Finland »</a></p><p> </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Sanna-Uolamo-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Sanna Uolamo</strong><br>Specialist, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”If you want to go fast, go alone. If you want to go far, go together." – African Proverb</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-06-06T07:36:00Z
Reduce, Recycle & Renew: UPM Raflatac utilizes recycled content and enables better recyclability of packaging materialshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=21Reduce, Recycle & Renew: UPM Raflatac utilizes recycled content and enables better recyclability of packaging materials<div class="ExternalClassFC36FBBB85FD493AAAB18985665B03BD"><p>In this article I will discuss the theme of Recycling, which continues my article series of the Three R’s of sustainable labeling: Reduce, Recycle and Reuse.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Jan-Hasselblatt-main-3.jpg" alt="" style="margin:0px;" /> </p><p>When we talk about the importance of recycling, we first need to take a look at the bigger picture of the circumstances the world is currently in. Population is growing rapidly, which sets new challenges in terms of resource scarcity. Simultaneously global wealth is on the increase, which, in turn, accelerates the demand for resources, as the world is consuming goods and services faster than ever. In addition, legislative pressure for all stakeholders in the value chain to ensure more effective recycling is also increasing rapidly.</p><h2>Recycling requires smart action and team players</h2><p>All in all, this means that in the future, we need to be smart about how we use the raw materials that we have. New technological and chemical innovations will be the future game-changers, but commitments to sustainability and circular economy at brand and consumer levels will become increasingly important. We can only turn the ship around with seamless cooperation, and recycling is one of those things that calls for all stakeholders’ input in an efficient circular economy. </p><h2>First Reduce then Recycle</h2><p>Ideally, we should aim at reducing as much as we can at both corporate and consumer levels, then reuse the resources and materials several times. If we can’t reuse, then last straw is to <strong>recycle</strong>. This way the raw materials are coming back to the system, and the circular motion of the plastics economy is ensured.</p><p>The big brands of this world are making strong commitments to operate more sustainably through their own strategies, and also by joining the<strong> Ellen MacArthur Foundation’s New Plastics Global Commitment</strong>, which we at UPM Raflatac are part of too. Through our commitments to the <strong>Ellen MacArthur Foundation </strong>we want to show that recycling is an important issue for us. More importantly, as actions speak louder than words, our commitments help us steer the hard work and actions we are taking towards better sustainability.</p><p>In my view, enabling better recyclability might even be our biggest commitment going forward, as it requires developing partnerships and synergies between a wide range of stakeholders. Read more about <strong>Ellen MacArthur Foundation’s New Plastics Global Commitment</strong> and our commitments in the link at the bottom of this page.</p><h2>UPM Raflatac enabling better recyclability</h2><p>If we think of the world of labels, especially for the home and personal care packaging that are quite often made out of rigid plastic due to the products’ functional requirements, it is our top priority to ensure that our labels are not be a barrier to recycling.</p><p>The way we at UPM Raflatac are enabling better recyclability of our customers and brand owners’ products by developing innovations, is two-fold:</p><p> <strong>1. Raw materials support recycling and recyclability</strong></p><p>Firstly, it’s all about the choice of raw material for a label which will go on a package. We can either use fossil-based raw material, or alternatively, renewable materials like paper, or materials with recycled content, such as our UPM Raflatac Vanish™ PCR (post-consumer content) with up to 90% recycled content.</p><p>By using recycled content we’re also stimulating the market to utilize recycled content more and as a result, harness recycling. In order to move away from the fossil-based raw materials, it is vital that we all are actively creating demand for recycling and recycled raw materials.</p><p> <strong>2. Optimizing recyclability for end-of-life is crucial</strong></p><p>Secondly, we need consider solutions that support and optimize the recyclability of labels and packaging. What I mean by this is the functionality, what happens to the package when it’s recycled.</p><p>For this we have developed label adhesives for PET and glass bottles that wash off in an industrial recycling process. We also have removable adhesives that enable consumers remove the labels at home. These are important factors that optimize the recyclability of the base package.</p><p>When you throw your shampoo or cleaning liquid bottle away, by our smart choices of label materials and optimized recyclability it can be recycled fully, rather than just parts of it – thanks to the wash-off adhesives that play an important role in the recycling process and enable the recycling of the PET.</p><h2>UPM Raflatac’s solutions for enhanced recyclability</h2><p> <strong>RafCycle® by UPM Raflatac</strong>: With our innovative RafCycle recycling concept we offer a new life for label waste. We already have more than 150 RafCycle partners in Europe, and more are joining us all the time.</p><p> <strong>Vanish PCR</strong>: These ultrathin no-label look labels that the Vanish range offers feature 90% recycled content face and liners. These thin yet strong labels allow home and personal care brand owners to increase their sustainability without sacrificing performance.</p><p> <strong>UPM Raflatac RW85C</strong>: This is an innovative wash-off label adhesive, which enables the label to wash off in the PET recycling process, and therefore a clean PET flake can be recycled and is usable in manufacturing new PET plastics.</p><p>If you would like to hear more about our sustainable solutions of product ranges, get in touch! I am more than happy to help you in your labeling needs. Let’s find out together what UPM Raflatac can offer for you and your company in order to increase sustainability in labeling and packaging!</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/emea/en/sustainability/circular-economy/ellen-macarthur-foundation/new-plastics-economy" target="_blank">UPM Raflatac announces its commitments for the Ellen MacArthur Foundation’s New Plastics Economy »</a><br><a href="https://www.ellenmacarthurfoundation.org/" target="_blank">Ellen MacArthur Foundation »</a><br><a href="https://www.upmraflatac.com/global/sustainability/sustainable-label-solutions/rafcycle" target="_blank">RafCycle® by UPM Raflatac » </a> <br> <a href="https://www.upmraflatac.com/emea/en/news/details/vanish-pcr-emeia-launch" target="_blank">UPM Raflatac Vanish™ PCR » </a> <br> <a href="https://www.youtube.com/watch?v=D2tsPz20pWo" target="_blank">Enabling Plastic Recycling with Labels » </a> <br> </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Jan-Hasselblatt-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-05-17T09:03:00Z
The New Plastics Economy: a major step forward in our sustainability effortshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=20The New Plastics Economy: a major step forward in our sustainability efforts<div class="ExternalClassD50103800447495FA00AA5F4118B91F7"><p> ​Can you envision a world where plastic packaging is 100% reusable, recyclable or compostable? We can, and we do. And we have taken another key step towards reaching such goals.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Timo-Kekki-main.jpg" alt="" style="margin:5px 5px 5px 0px;" /> </p><p>In the face of so many challenges, humanity needs more than bold thinkers and brave decision makers. It also requires team players who understand that cooperation gives extra strength and possibilities that make climbing even the highest peaks possible. Our vision of the future encompasses just that – hard work, dedication and collaboration for a greater good.</p><h2>A New Plastics Economy</h2><p>This greater good I envision is a world in which plastic waste is no longer a problem. At UPM Raflatac, we have been on a journey towards making the packaging industry more sustainable for many years now. But now we are going the extra mile in boosting our sustainability solutions and fulfilling our promise of labeling a smarter future beyond fossils.</p><p>Alongside many other industry stakeholders, we have partnered with the Ellen MacArthur Foundation to join the New Plastics Economy initiative. Its goal is to completely reimagine how we produce, use and reuse plastics, and we are starting with an item of everyday use – packaging. Under this initiative, we will move towards a more circular economy. In practice, this means shifting from the high consumption of raw resources in mass producing quickly discarded packaging towards the utilization of more reusable, recyclable or compostable materials. These will ensure that more plastic will be kept in circulation, thereby reducing waste. Now, you might be wondering, how does one do all of this?</p><h2>Three ways of reaching ambitious goals</h2><p>First and foremost, this approach is about what we can do to provide value and help others. Joining the New Plastics Economy not only allows us to reach our established sustainability goals, but also allows us to enable others to do the same. A shared vision among all participants of this initiative makes reaching even the most ambitious goals possible.</p><p>Secondly, it’s about cooperation. With so many organizations joining the Ellen MacArthur Foundation’s initiative, knowhow and support are spread along the whole value chain. Within a network of collaborating service providers, manufacturers, brand owners and other key players, it is simply easier to establish and share common ways of working and combine the best possible solutions for the challenges ahead.</p><p>Finally, we will all benefit from gaining a better industry view and understanding of the challenges we are facing. This will lead to accelerating the development of needed services and solutions. When organizations work together, the necessary and available solutions can be brought together to make sustainability goals materialize faster. Think of it as a cell phone, GPS and flashlight: all of these items alone serve a purpose, but by connecting them, we end up with a new device that is highly functional and open for further advancements. We are essentially aiming to develop the smart phone of packaging solutions.</p><p>We all have a part to play in making the world a better and cleaner place. This can be attempted alone or achieved by joining forces to discover new, previously hidden possibilities. Our tightly knit network offers customers and brands more – more innovative products, more choices and more power – thus fueling the journey towards a circular economy and clean environment. Together, any goal is possible.</p><p> <strong>Read more:<br></strong><a href="https://www.upmraflatac.com/global/sustainability/circular-economy/ellen-macarthur-foundation/new-plastics-economy" target="_blank">New Plastics Economy Global Commitment</a><br><a href="https://www.upmraflatac.com/blog/Lists/Posts/Post.aspx?List=95eb974a-18fc-4d36-a2ac-d04ccc8f03b9&ID=19&Web=29bb60c6-2a47-429b-b083-d5c06cb4db0d" target="_blank">Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materials </a><br><a href="https://www.upmraflatac.com/blog/Lists/Posts/Post.aspx?List=95eb974a-18fc-4d36-a2ac-d04ccc8f03b9&ID=15&Web=29bb60c6-2a47-429b-b083-d5c06cb4db0d" target="_blank">Close the recycling loop with sustainable innovations</a><br><a href="https://www.upmraflatac.com/blog/Lists/Posts/Post.aspx?List=95eb974a-18fc-4d36-a2ac-d04ccc8f03b9&ID=12&Web=29bb60c6-2a47-429b-b083-d5c06cb4db0d" target="_blank">A truly circular system means free movement of materials – and information </a><br> <br> <br></p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Timo-Kekki-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Timo Kekki</strong><br>Vice President, Global Films SBU, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Nonlinearity keeps you curious. Think circular”"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-05-06T10:43:00Z
Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materialshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=19Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materials<div class="ExternalClassF0E3481BBDFA4B82891C4D2E9D6D3559"><p>​In this article I will discuss the aspect of reducing as part of the three Rs: Reduce, Recycle and Renew. I will look into the benefits of reducing fossil feedstock from the circular economy’s point of view. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Jan-Hasselblatt-main-2.jpg" alt="" style="margin:0px;" /> </p><p>My text will also examine how reductions to the use of raw materials in labeling translate into positive environmental impacts. Lastly, I’ll introduce you to some of UPM Raflatac’s solutions to labeling a smarter future beyond fossils.</p><h2>We Are Committed to the Circular Economy</h2><p>We live in a world where both our economy and society still heavily rely on oil and fossil-based raw materials in the majority of energy production and industrial processes. The detrimental effects of warming the planet by operating this way are very well known to everybody. Slowly but surely a fortunate change for the better, more sustainable living has started to emerge.</p><p>We now have a good library of more sustainable and bio-based raw materials at hand, and by committing to the circular economy, we can create a positive impact on the plastics waste issue. What is more, along with 350+ other companies globally, UPM Raflatac has made a commitment to the <strong>Ellen MacArthur Foundation </strong>to increase its sustainability collectively. With the help of these published commitments we promise to take action to make a real dent in the plastics waste issue and help brand owners reach their 2025 targets.</p><p>In the current environmental climate, we forecast that companies who are able to reduce their use of virgin fossil raw materials, make a shift beyond fossils and offer truly sustainable solutions, are the successful companies of the future. Personally, I consider this very important and am proud to be part of UPM Raflatac’s activities towards a much more sustainable world of labels. </p><h2>Environmental Benefits of Reducing</h2><p>Lighter products, all in all, have a wide range of environmental benefits. As a positive by-product, they also enhance stock efficiency and increase the number of labels per roll, which reduces the amount of start-up waste and downtime.</p><p>Lighter products also demand less fuel and packaging in logistics and transportation, which, again, creates a lesser impact on the environment. These may even create welcomed cuts in transportation and packaging costs.</p><p>Based on Label Life, our lifecycle assessment tool for our products, we know that 10-20% reductions to the use of raw materials translates into a similar percentage reduction in the environmental impact. The Label Life tool gives credible information on three fundamental environmental impacts: <strong>greenhouse gas emissions</strong>, <strong>energy use</strong>, and <strong>water consumption</strong>. It also enables users to compare Raflatac products with each other and choose a relevant end-of-life scenario for liner.</p><h2>UPM Raflatac’s Smart Labeling Solutions that Support Reducing</h2><p> <strong>Lite Films Range</strong>: By combining a lighter face material, a lower coat-weight adhesive and a lighter liner we truly reduce our environmental impact. This range optimizes the use of raw materials and reduce greenhouse gas emissions, energy and water consumption and waste.</p><p> <strong>Vanish PCR</strong>: These ultrathin no-label look labels that the Vanish range offers feature 90 % recycled content face and liners. These thin yet strong labels allow home and personal care brand owners to increase their sustainability without sacrificing performance.</p><p> <strong>RAFNXT+</strong>:<strong> ​ </strong>All the products in RAFNXT+ range are based on our unique <strong>Forest Positive </strong>lifecycle approach – the future formula for sustainable labeling. This approach delivers positive benefits in terms of carbon absorption, biodiversity, resource optimization, and sustainable forest management. RAFNXT+ is a next-generation range of sustainable labeling solutions that deliver incredible reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels. </p><h2>Future of Sustainability Is in Innovation Beyond Fossils </h2><p>We at UPM Raflatac believe that commitment to action is crucial and bold innovations in chemical engineering will be pivotal. As stated by my colleague <strong>Robert Taylor</strong>, Director of Sustainability here at UPM Raflatac; “with innovation at the center of our business, we are ready to face the next challenge and create truly circular labeling solutions that will bypass the conventional plastics challenges we face today”.</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/emea/en/news/details/upm-raflatac-announces-its-commitments-for-the-ellen-macarthur-foundations-new-plastics-economy" target="_blank">UPM Raflatac announces its commitments for the Ellen MacArthur Foundation’s New Plastics Economy »</a><br><a href="https://www.ellenmacarthurfoundation.org/" target="_blank">Ellen MacArthur Foundation »</a><br><a href="https://www.upmraflatac.com/emea/en/sustainability/sustainable-label-solutions/label-life" target="_blank">Label Life » </a> <br>        <br> </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Jan-Hasselblatt-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take”"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-04-15T06:38:00Z
In sustainability, you can achieve more through cooperationhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=18In sustainability, you can achieve more through cooperation<div class="ExternalClassAEAD82993CE34AE2AB1A4480CCF6F71C"><p>​True sustainability can only be achieved through cooperation – between companies, governments, NGOs and communities. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Premyslaw-Rozycki-main.jpg" alt="" style="margin:0px;" /> </p><p>When forming a partnership, organizations should have a true interest in working on the sustainability issue at hand, as it acts as a natural basis for the collaboration. Shared targets, knowledge and actions can be aimed to benefit society more broadly.</p><p>At UPM Raflatac, our focus is on sustainability issues that are strongly linked to our business strategy and operations, as we believe this is the way we can have a greater impact. This approach also applies to the environmental collaborations we engage in.</p><h2>Engaging employees for the good of the local community and environment</h2><p>UPM Raflatac’s cooperation with environmental organizations is part of UPM’s Biofore Share and Care Programme, which reflects our commitment to building a sustainable, innovation-driven future.</p><p>One of our key focus areas – responsible water use – was the leading motivation in our cooperation with the World Wildlife Fund in Poland (WWF Poland). The goal of the collaboration was to improve the responsible river management in Poland and return rivers, particularly the Oder River, closer to their natural state.</p><p>In addition to promoting clean water, this cooperation highlights another focus area of the Share and Care Programme very well: giving our people a chance to do good for the local community. For me personally, this has given an opportunity to do much more for a cause I am interested in than I would be able to do as an individual. The idea for the Oder project started from my personal, small donations to WWF, which I then started to speak about with our marketing people. Together, we saw how well the idea fit with UPM Raflatac’s vision, values and targets. What is more, the Oder runs close to our operations in Poland, making the connection very easy.</p><p>One aim of the collaboration is to both engage and educate our people. We encourage them to participate through either small actions, such as cleaning river banks, or in wider projects, like becoming river guardians, taking care of nature at a bigger scale. In addition, we have campaigns that inform our people about the importance of the work we are doing for the river. Through our employees, we can advance sustainable choices to an even wider audience and maximize our impact on these issues.</p><h2>WWF and UPM Raflatac: a collaboration that benefits both</h2><p>As a global player, we understand the current global challenges and to work on these it is natural for us to work with another leading global actor like WWF. Together we can have a greater impact, which alone is a valid reason for cooperating in sustainability. The next big issue we will tackle together is finding solutions towards a more circular economy.</p><p>Through our networks, we have been able to share information on WWF’s work and raise awareness about the value of healthy rivers. Our customers and stakeholders highly value cooperation with WWF, and they appreciate companies that are taking responsibility in sustainability, proving that it is possible and wise to integrate sales and the health of our planet.</p><p>Want to see your organization make a difference in sustainability? Consider collaborations.</p><p> <strong>Read more: </strong><br><a href="/emea/en/news/details/wwf-poland-and-upm-raflatac-cooperate-for-rivers-in-poland" target="_blank">WWF Poland and UPM Raflatac cooperation » </a> <br> <a href="https://www.upmraflatac.com/global/sustainability/sustainability-leadership/sustainability-partnerships" target="_blank">UPM Raflatac sustainability partnerships » </a> <br> <a href="https://www.upm.com/Responsibility/people-society/sponsorships-donations/Pages/default.aspx" target="_blank">UPM Biofore Share and Care » </a> <br> <a href="https://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a> <br> <a href="https://www.youtube.com/watch?v=v9gNocifvJE" target="_blank">Learn more about the River Guardians program »</a><br> <br> <br> <br> <br> </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Premyslaw-Rozycki-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Przemysław Różycki</strong><br>Sales Director, Poland, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Look wider. You might see more…"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-03-26T12:04:00Z
UPM Raflatac enabling circular economy with Reduce, Recycle and Renewhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=17UPM Raflatac enabling circular economy with Reduce, Recycle and Renew<div class="ExternalClass9110576BE73A4B41AF7F73CA015991B1"><p>​This article will start a series of four UPM Raflatac blog articles where we will discuss the Big Rs of sustainable business: Reduce, Recycle and Renew, and their role in the global plastics waste issue the world is currently looking at. </p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Jan-Hasselblatt-main-.jpg" alt="" style="margin:0px;" /> </p><p>We will also look at how they translate to our work at <a href="https://www.upmraflatac.com/emea/en/sustainability/sustainability-leadership" target="_blank">UPM Raflatac in ensuring sustainability </a>and continuous flow of circular economy. </p><h2>The circular economy affects the present and the future</h2><p>In today’s world, growing concern about the effects of climate change, plastics and the well-being of our environment, the <a href="https://www.upmraflatac.com/emea/en/sustainability/circular-economy" target="_blank">circular economy</a> and the R’s, Reduce, Recycle and Renew have become important factors to many, if not all brands. Especially in the world of <a href="https://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges/" target="_blank">labeling </a>and packaging, there is a huge pressure to mitigate the non-sustainable use of plastics, to support sustainability, and to find more and better ecodesigned solutions for labeling products. </p><p>It is a topic that moves the labeling and packaging industry alike, as we all have to guarantee the <a href="https://www.upmraflatac.com/emea/en/sustainability" target="_blank">sustainability</a> of our products and do our share for a cleaner tomorrow. </p><h2>Reduce, Recycle and Renew at UPM Raflatac</h2><p>We have a long history of being in the forefront of sustainability. With the help of innovation, we have been able to place Reducing, Recycling and Renewing at the core of UPM Raflatac’s business. By focusing on these three essential measures at every stage of our <a href="https://www.upmraflatac.com/emea/en/sustainability/sustainable-value-chain" target="_blank">products’ lifecycle</a>, we are able to support the efficiency of circular economy and offer sustainable solutions to our customers and brand owners. But how do these three realize in UPM Raflatac’s work?</p><p> <strong>Reduce: </strong>From product design to engineering, reducing the use of resources can have a significant impact on the environment. With reduced use of raw materials, we can now offer thinner and lighter films with less grammage - without compromising the labels’ performance. Using less raw material also generates less waste and creates reductions of total consumer packaging. This also means higher efficiency for brand owners. </p><p> <strong>Recycle:</strong> As our label is a physical part of our customers’ packages, it is our job to ensure the recyclability of our and your products. To do this, we have been in the forefront of development for <a href="https://www.upmraflatac.com/emea/en/news/details/two-new-lightweight-solutions-for-wash-off-logistics-labeling" target="_blank">wash-off adhesives, which enables recyclability of PET containers</a>.</p><p>Ensuring that our labels can be easily removed, we optimize the recycling process of plastic packages and enhance the higher quality usage of recycled raw materials. By optimizing recycling, we ensure the smooth flow of the circular economy.</p><p>Turning waste into a resource is a key concept in the circular economy and an important part of our approach to sustainability. To support this, we have developed <a href="https://www.upmraflatac.com/emea/en/sustainability/sustainable-label-solutions/rafcycle" target="_blank">RafCycle</a>, a leading innovative recycling concept that offers a new life for label waste.</p><p> <strong>Renew:</strong> When we design our products, we ensure that our labels are not a barrier to recycling. In addition, we aim at helping reduce the use of virgin fossil raw materials by using more renewable options, such as <a href="https://www.upmraflatac.com/emea/en/news/details/upm-raflatac-achieves-fsc-and-pefc-certifications-for-labelstock-manufacture-in-finland" target="_blank">FSC-certified</a> paper liners and other bio-based alternatives that technically meet the needs of more demanding packaging. With innovation and intelligent solutions, more sustainable options that outperform older, less sustainable materials are now emerging. </p><h2>Future trends</h2><p>The future will bring about great challenges, which we are ready to embrace and lead on. There will be more legislative pressure to tackle the expectations of circular economy, and companies will have greater responsibility in taking effective action to solve the waste burden and use of virgin fossil raw materials, towards more sustainable business.</p><p>We at UPM Raflatac forecast that in the future enabling recyclability will be in the foreground of all operations, and that we will start seeing more intelligent and bio-based solutions in the industry. According to our view and research, <a href="https://www.upmraflatac.com/global/sustainability/megatrends" target="_blank">future trends in labeling and packaging </a>will entail:</p><p>- Reducing raw materials <br>- Enabling better recyclability<br>- Removable adhesives alongside wash-off adhesives <br>- Bio-based alternatives to replace fossil-based alternatives</p><h2>UPM Raflatac’s sustainable solutions</h2><p>Sustainability is a long-term game, and we at UPM have long traditions in using forests and raw materials in a very sustainable way. With our pioneering engineers and product designers, we have, for example, innovated a portfolio of <a href="https://www.upmraflatac.com/emea/en/products" target="_blank">products</a> that support our mission of utilizing new bio-based raw materials, such as new bio-chemicals and bio-composites in creating sustainable labels.</p><p>We believe that companies who are able to move beyond the use of fossil feedstock will be the successful companies of the future. We also believe that UPM’s exceptional know-how in innovation and <a href="https://www.upmraflatac.com/emea/en/sustainability/sustainability-leadership" target="_blank">sustainability leadership </a>gives us the edge to address the plastics waste issue and to support better recyclability of plastics in the future.</p><p>   </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Jan-Hasselblatt-author.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Jan Hasselblatt</strong><br>Director, Global Business Development, Home and Personal Care, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>“You miss 100% of the shots you don’t take”</em></span></p></div>2019-03-08T10:52:00Z
Certification and consumer awareness – keys to sustainable forestryhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=16Certification and consumer awareness – keys to sustainable forestry<div class="ExternalClass4BF28D5FA26E4D90A62E7FD342EABB6D"><p>​We at UPM Raflatac rely heavily on forests as a source of our main raw materials, so we are committed to keeping forests healthy. Not only are they an important part of our ecosystems, maintaining biodiversity and cleaning the air we breathe, but forests also provide livelihoods to many people.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Sharon-Xiao-main.jpg" alt="" style="margin:0px;" /> </p><p>We have several procedures that help us to manage forests sustainably. Although certifications and codes of conduct might seem like just pieces of paper, they really do help us to achieve responsible sourcing and prevent illegal logging. Only through careful, well-designed systems like certification can forests be used as a source in a sustainable way.</p><h2>Certification makes the difference</h2><p>Forest certification is one of our main instruments in responsible sourcing. They are a credible tool for both us and the public, as they are globally recognized marks of well-managed and sustainable forest operations, where the risks of the supply chain mismanagement are minimized. They are defined and overseen by third-party, non-governmental organizations.</p><p>For brand owners, using only certified materials means being economically, environmentally and socially responsible. For the final product to be certified, the whole supply chain must be certified.</p><p>Increasingly, companies in our industry have adopted more ambitious sustainability goals regarding the environment and forests, which can only be met through the use of certification. </p><p>Moreover, certifications are vital for building consumer respect and strengthening brands. As end users are more and more interested in forest certified products, organizations should explore the certifications that today’s consumers choose.</p><h2>China on the road to being more conscious</h2><p>Naturally, there are differences among consumers in different regions. In emerging markets, such as China, product costs often remain the top priority, and certified forest products often have higher prices.</p><p>But gradually, consumer awareness of environmental issues – including the importance of certifications – is growing. The more forest certification logos the consumer sees, the more familiar they are. In China, big cities like Shanghai and Beijing are starting to work harder towards sustainability. Meanwhile, local organizations are realizing that sustainability delivers more end value to customers, and one way to reach sustainability goals is through forest certification.</p><p>In emerging markets, there is often a higher risk for human rights violations. This is why we at UPM Raflatac devote considerable attention to audits of our suppliers. The audits not only confirm that suppliers are acting in a responsible way, but they also ensure the suppliers improve their employees’ working conditions. And when working conditions improve, social responsibility improves, which ultimately benefits the whole society.</p><p>What is your organization doing to improve the welfare of society and protect our environment?</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/global/sustainability/sustainable-value-chain/responsible-sourcing" target="_blank">Responsible sourcing at UPM Raflatac » </a> <br> <a href="https://www.upmraflatac.com/global/sustainability/sustainable-value-chain/forest-certification" target="_blank">Forest Certification at UPM Raflatac » </a> <br> <a href="https://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a></p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Sharon-Xiao-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Sharon Xiao</strong><br>Manager, Sustainability, Asia Pacific, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Life is what you make it."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-02-27T13:17:00Z
Close the recycling loop with sustainable innovationshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=15Close the recycling loop with sustainable innovations<div class="ExternalClassDA76937905B4418A83274E7FD064FCE8"><p>​As we move towards a circular economy, businesses need to find more ways to keep materials in circulation longer. When it comes to paper-based materials, we have already reached long life cycles, but now we need to get to the same point with plastics.</p><p> <img src="https://assets.upmraflatac.com/Blog/UPM-Raflatac-Blog-Juha-Virmavirta-main.jpg" alt="" style="margin:0px;" /> </p><p>While plastic is a very useful raw material, we still must develop new sustainable ways to recycle it. With the aim to have completely recyclable, reusable or compostable packaging by 2025, many brand owners are looking at closed-loop principles for handling plastic waste. And many organizations have also set a zero-landfill target.</p><h2>Solving the liner issue</h2><p>Like any manufacturing process, label production creates waste at different stages. There are waste streams to be handled in our own factories and also at the printers’ and brand owners’ manufacturing sites. For brand owners, one sizeable stream is the label liner. After labeling, the liner has done its duty, becoming waste… or a raw material if handled right!</p><p>Label liners today are either paper or PET plastic with a thin silicon coating. Disposing of liners brings both costs as well as an environmental issue: silicon is hard to get rid of, as it cannot be recycled with other paper material. Previously, liners were taken to landfills or burned, but these actions are now very costly or even banned.</p><p>Our solution is RafCycle, which transforms liners from a waste product into a resource. Liners collected from RafCycle partners get a new life as magazine paper or liner material. The solution removes the silicon problem and brings environmental benefits and cost savings for the brand owners.</p><p>Sustainability has been the motivation for Henkel’s Beauty Care and Laundry business units to partner with UPM Raflatac for a number of years already, ultimately reducing its production units label liner waste to zero. In 2018, this prevented more than 40 truckloads of liner waste going to landfills or incinerators.</p><h2>Sustainable waste stream management</h2><p>As always in the recycling process, including with RafCycle, there are some challenges to be overcome in efficiently collecting materials. Small batches of used liner material are everywhere, as labeling occurs across locations in bigger and smaller amounts.</p><p>We have solved this with our RafMore smart label solution, which is already in use in Denmark and Sweden. Each time a batch of liner material is taken to the warehouse, it is scanned. Our system then notifies us when the storage is nearly full, so we know when to collect the liner waste. To optimize pickup, the same truck can stop by other nearby label waste sites. Our real-time view of the situation means that brand owners do not need to call us for disposal, saving them both time and effort. Our aim is to make Rafcycle as easy as possible for our partners.</p><p>To close recycling loops and achieve a truly sustainable circular economy, we need even more innovations like RafCycle and RafMore.</p><p>How is your organization tackling recycling challenges?</p><p> <strong>Read more:</strong><br><a href="https://www.upmraflatac.com/global/sustainability/sustainable-label-solutions/rafcycle" target="_blank">RafCycle » </a> <br> <a href="https://www.upmraflatac.com/global/news/details/rafcycle-launch-north-america" target="_blank">UPM Raflatac expands RafCycle® label liner recycling solution to North America » </a> <br> <a href="https://www.upmraflatac.com/global/news/details/upm-raflatac-partners-with-ecoblue-limited" target="_blank">UPM Raflatac partners with EcoBlue Limited for expanding its RafCycle™ recycling solution to Thailand » </a> <br> <a href="https://www.upmraflatac.com/global/news/details/ten-years-of-recycling-with-100-rafcycle-partners" target="_blank">10 years of recycling with 100 RafCycle® partners globally » </a> <br> <a href="https://assets.upmraflatac.com/PDF/News%20and%20Publications/Labels-Matter-UPM-Raflatac-white-paper.pdf" target="_blank">Our recent white paper on how UPM Raflatac is working towards a sustainable future » </a><br> </p><hr /> <img src="https://assets.upmraflatac.com/Blog/People/UPM-Raflatac-Blog-Juha-Virmavirta-author.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Juha Virmavirta</strong><br>Director, RafCycle Solutions, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Set sail for new opportunities!"</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2019-02-05T09:55:00Z

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UPM Raflatac and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitments: Labels are an important link in the Circular Economyhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=24UPM Raflatac and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitments: Labels are an important link in the Circular Economy2019-07-19T11:12:00Z
Reduce, Recycle & Renew: UPM Raflatac combines innovation with renewable raw materials in labelinghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=23Reduce, Recycle & Renew: UPM Raflatac combines innovation with renewable raw materials in labeling2019-06-12T13:29:00Z
The best time to act on climate change is nowhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=22The best time to act on climate change is now2019-06-06T07:36:00Z
Reduce, Recycle & Renew: UPM Raflatac utilizes recycled content and enables better recyclability of packaging materialshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=21Reduce, Recycle & Renew: UPM Raflatac utilizes recycled content and enables better recyclability of packaging materials2019-05-17T09:03:00Z
The New Plastics Economy: a major step forward in our sustainability effortshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=20The New Plastics Economy: a major step forward in our sustainability efforts2019-05-06T10:43:00Z
Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materialshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=19Reduce, Recycle & Renew: UPM Raflatac Reducing the Use of Plastic Raw Materials2019-04-15T06:38:00Z
In sustainability, you can achieve more through cooperationhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=18In sustainability, you can achieve more through cooperation2019-03-26T12:04:00Z
UPM Raflatac enabling circular economy with Reduce, Recycle and Renewhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=17UPM Raflatac enabling circular economy with Reduce, Recycle and Renew2019-03-08T10:52:00Z
Certification and consumer awareness – keys to sustainable forestryhttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=16Certification and consumer awareness – keys to sustainable forestry2019-02-27T13:17:00Z
Close the recycling loop with sustainable innovationshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=15Close the recycling loop with sustainable innovations2019-02-05T09:55:00Z