Building on untapped potential
Release liner, often overlooked and dismissed as unrecyclable due to its silicone coating, is a prime example of an underutilized resource. However, through collaborative efforts spearheaded by UPM Raflatac and Sustana, this perception is being challenged.
Michael Garretson, Manager of Recycling and Circular Solutions at UPM Raflatac Americas, emphasizes, "Many people don’t realize that there are recycling options for label release liner. There are. It’s just a function of putting the pieces together. That’s what we’re doing here."
Sustana's innovative technology plays a pivotal role in this process, enabling the desiliconization of release liner and transforming it into clean, high-grade fiber and papers. This forward-thinking approach not only diverts release liner from landfills but also unlocks its potential as a valuable feedstock.
A shared mission to scale up recycling
The synergy between UPM Raflatac and Sustana is a testament to their shared commitment to sustainability and driving meaningful change within their respective industries.
Mark Bond, Director Pulp Sales at Sustana, affirms, "Given our shared commitment to sustainability, cooperation here is an easy fit. It makes sense." One of the major challenges in recycling release liner waste lies in scalability. Recognizing this obstacle, UPM Raflatac's RafCycle™ service bridges the gap by establishing networks of recycling partners, thereby making recycling a viable option even for smaller waste generators. This collaborative effort ensures that release liner waste reaches Sustana in quantities that facilitate efficient transportation and processing.
Sustana, renowned for its dedication to sustainability and continuous improvement, has been instrumental in advancing the recyclability of release liner. Through initiatives like CELAB and active promotion within the industry, Sustana is driving awareness and action towards sustainable waste management practices.
Cooperation across the value chain
The significance of collaboration across the entire value chain cannot be overstated. From label stock manufacturers and converters to end users and recyclers like Sustana, each entity plays a crucial role in enabling the circularity of release liner waste. As Garretson notes, "No single player in the industry can do it alone. However, by establishing connections across the many different businesses in the value chain, we can create an impact."
Sustana's dedication to sustainability, coupled with UPM Raflatac's innovative solutions and commitment to circularity, exemplifies the power of collaboration in driving sustainable change. Together, they are not just managing waste; they are transforming it into opportunities for a more sustainable future.