What makes the consumer pick your product from the shelf? At the point of sale, the label is what communicates your brand – what it is that makes you different, and the value consumers perceive in your wine or spirit.
UPM Raflatac red wine label face stocks are your canvas for expression. Our labels give you the tools you need to communicate your brand, engage with consumers, and achieve impact and differentiation.
We offer a wide range of coated, uncoated, textured, and metallized papers and films, as well as holographic, foil, and non-metallized filmic label faces. Our labels can be used with a full range of printing techniques including digital, as well as complementary embellishments like embossing and hot foiling.
Emerging labeling trends
Eclipse Black™ – The dark horse of wine labeling: Sometimes the decision really is black or white. Super sleek solid black labels on clear or black bottles really stand out on the store shelf or behind the bar. This look can be acheived with UPM Ralfatac's Eclipse Black. Read more »