Home and Personal Care Labeling

Home and personal care labeling covers a wide variety of applications from mass market products, such as detergents and household cleaners, to luxury goods in the areas of hair care, skin care, oral care, bath and shower, fragrances and perfumes as well as color cosmetics.

The personal care industry sets high technical requirements for labels. Flexible packages need flexible labels and the usage conditions of nearly all products call for waterproof materials as well as resistance to oils and chemicals.

Clear-on-clear combinations create a no-label-look which has becomes the current trend in the industry. The adhesive must have excellent clarity and resistance to UV-light in order to perform well in this area. Raflex Plus, a squeezable, filmic labelstock, is UPM Raflatac’s innovation in the home and personal care labeling market. This unique polyolefin-based face stock provides good stiffness for exceptional register control, die cutting and label dispensing. Flexible as well as resistant to water, oil and chemicals, it is ideal for personal care applications.

In addition to the filmic materials, cost-effective paper labels are also being used in the home and personal care labeling industry.