Prime Labeling

Prime labels are tools for creating lasting impressions that promote brand image and convey a personal touch. The current trend away from expensive outer packaging has now focused attention on the label as one of product’s most important marketing instruments.

Within the prime labeling industry, the food and beverage segment accounts for the highest share, followed by the home and personal care segment. Prime labels are mainly printed with traditional printing techniques such as UV-letterpress, flexography, screen, offset, gravure and digital printing.