UPM Raflatac's new RafEco™ product range provides green alternatives to labelstock converters
9/9/2008(UPM Raflatac, Fletcher, NC, September 9, 2008) – Recognizing that consumer consciousness about environmental issues is at all-time high, many companies have been rebranding their existing products as green. UPM Raflatac has gone one step further and is pleased to announce the release of an entirely new product portfolio: RafEco™.
The RafEco™ product range includes 23 products that are each constructed with a variety of certified face papers, post-consumer waste face papers, biodegradable films, recycling compatible adhesives, repulpable liners and recyclable liners. In the future, the company plans to use customer feedback to guide the product development process.
"We've been taking the environment seriously for decades," says Linnea Keen, Marketing Director, UPM Raflatac. "Therefore, it's in our nature to help customers act more sustainably. Our new RafEco™ products are designed specifically to give our customers green alternatives that will help them grow their business and build brand while remaining environmentally conscious."
For more information, please contact:
Ms Linnea Keen, Marketing Director, UPM Raflatac, Inc.
Tel. +1 828 275 2516
Ms Patricia Lähepelto, Marketing Communications Manager, UPM Raflatac, Inc. Tel. +1 828 279 6340
About UPM Raflatac
UPM Raflatac, the Label Division of UPM, is a world-leading supplier of self-adhesive label materials for a wide variety of needs in product and information labeling. In addition, the company is at the global forefront in the development and high-volume production of HF and UHF radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,700 employees and made sales of approximately USD 1.4 billion (EUR 1 billion) in 2007. The company has a global service network consisting of 12 factories on five continents and a broad network of distribution and slitting terminals and sales offices worldwide. Further information is available at www.upmraflatac.com.
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