UPM Raflatac introduces Direct Thermal Premium Eco for superior performance in weigh scale applications

(UPM Raflatac, Fletcher July 30, 2007)  – UPM Raflatac, a world-leading supplier of self-adhesive label materials and RFID tags and inlays, announces the release of a new highly resistant, non top-coated, non-smudge-proof, chemi-thermal face paper with standard sensitivity: Direct Thermal Premium Eco. The face paper is an ideal choice for point of sale price marking and other retail uses that require greater environmental endurance than typically provided by standard non top-coated face papers.

Designed for weigh scale applications such as deli and in-store meat labeling, Direct Thermal Premium Eco offers additional water and oil resistance compared to standard non top-coated products. Meant to "bridge the gap" between Direct Thermal Eco and Direct Thermal Top, Direct Thermal Premium Eco provides exceptional performance at a more economical price.

Direct Thermal Premium Eco is offered with UPM Raflatac's general purpose and all-temperature adhesives. When paired with a white kraft liner, these two labelstock constructions boast superior converting capabilities.

"Our Direct Thermal Premium Eco is a highly resistant facestock that offers an economic alternative to standard non top-coated products," says Stacey MacNeil, Product Manager, VIP Labeling. "With its added strength and superior performance, Direct Thermal Premium Eco enables customers to meet a wider range of market demands and branding requirements."

For further information please contact:
Ms Linnea Keen, Marketing Director, UPM Raflatac, Inc.
Tel. +1-828-651-4804
Ms Stacey MacNeil, Product Manager, VIP Labeling, UPM Raflatac, Inc.
Tel. +1-828-651-4877

About UPM Raflatac
UPM Raflatac is a world-leading supplier of self-adhesive label materials for a wide variety of needs in product and information labeling. In addition, the company is at the global forefront in the development and high-volume production of HF and UHF radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,500 employees and made sales of approximately EUR 1.0 billion (USD 1.3 billion) in 2006. The company has a global service network consisting of 11 factories on five continents and a broad network of distribution and slitting terminals and sales offices worldwide. UPM Raflatac is part of UPM. Further information is available at www.upmraflatac.com.