UPM Raflatac launches label design contest in China

12/15/2006

(UPM Raflatac, Tampere, December 15, 2006) - UPM Raflatac, one of the world’s leading suppliers of pressure sensitive labelstock and RFID tags and inlays, has recently launched a label design contest in China. The Label Design Awards 2007 encourage Chinese designers to revolutionize the way labels are designed.

“With the opening of our new state-of-the-art manufacturing centre in Changshu in spring 2007, we're launching a new era in labelling,” says Elisa Nilsson, Vice President, Communications, at UPM Raflatac. “To celebrate this, the Label Design Awards 2007 encourage Chinese designers to create an innovative product label for an imaginary home care or personal care product called New Era, using UPM Raflatac’s extensive range of labelstocks as a canvas.”

The invitational contest is open to professional designers and design students attending China’s top 100 design schools. Contestants will be able to submit entries until January 15, 2007.

A specially appointed jury of experts will evaluate the entries and select winners from the student and professional categories. The results of the competition will be made public on March 6, 2007 on the English-language contest website at www.upmraflatac.com/labeldesign_eng.

UPM Raflatac will be providing significant awards for winners in both categories. In addition, twenty runners up in the student category will receive an honourable mention and a diploma. UPM Raflatac has organized The Label Design Awards in cooperation with CAFA, the Central Academy of Fine Arts, in China.

For further information please contact:
Ms Elisa Nilsson, Vice President, Communications, UPM Raflatac, mobile +358 40 500 3150

UPM Raflatac in brief
UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in product and information labelling. In addition, the company is at the global forefront in the development and high-volume production of radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,300 employees, and its sales in 2005 were approximately EUR 860 million. The company has a global service network consisting of 11 factories on five continents and a broad network of terminals and sales offices worldwide. UPM Raflatac is part of UPM, a leading global forest products company with stocks listed on the Helsinki and New York stock exchanges. Further information is available at www.upmraflatac.com.