Raflatac at Labelexpo Europe 2005

9/21/2005

Pro Label, Raflatac’s theme at this year’s Labelexpo Europe, is also the company’s new brand promise. In the Pro Label spirit, Raflatac continues to develop high-quality products and services to meet the changing requirements of today’s markets and help its business partners grow.

The opening keynote speaker for this year’s Labelexpo Europe was Thomas Rohweder, Senior Vice President, Raflatac Europe. In his presentation ‘The European label market – Trends, challenges and opportunities’ he gave an overview of the current climate in the European label market, discussing brand owner packaging trends and requirements and focusing on challenges as well as opportunities for the industry’s growth and development.

Films for impression through expression
Growth requires resources. With this in mind, Raflatac’s exhibition presence highlights an expanding range of labelstocks for end-use segments ranging from personal care and beverage to logistics and transport.

The no-label look is becoming the expression of choice in the beverage and personal care industries. Raflatac is well equipped for this expanding market with an extensive portfolio of pressure sensitive labelstock including the highly successful Raflaclear. The standard product range is complemented by more specialized labelling materials like Raflatac’s new Iridescent, an eye-catching film that shimmers with a rainbow effect to create a lustrous sheen.

Products for PS beverage growth
Raflatac anticipates massive growth in the beverage segment as companies producing beers and flavoured- and non-alcoholic beverages increasingly shift from wet-glue to pressure sensitive labelling. Through continued development work, Raflatac is ideally positioned to offer a range of products that meet the beverage segment’s needs for style and functionality.

Advances in RFID
UPM Rafsec, a world-leading RFID tag manufacturer and pioneer of the EPC standard, will also be present at the exhibition. In addition to presenting the latest RFID product innovations and demonstrating their functionality and use, UPM Rafsec will give expo visitors the sharpest of insights into RFID as it stands today.

Raflatac at stand 5D60, Hall 5.

For more information, please contact

Elisa Nilsson
Raflatac Group Communications
Elisa Nilsson, Vice President, Communications
P.O. Box 53, 33101 Tampere, Finland
Tel. +358 204 16143, mobile +358 40 500 3150
raflatac@raflatac.com
www.raflatac.com