Raflatac introduces new piggyback labelstock range

3/4/2004

Raflatac has recently introduced a new range of pressure sensitive piggyback constructions to the North American marketplace. Piggyback label constructions, sometimes referred to as 'a label inside a label', are comprised of a single facestock and two liners.

A piggyback label construction enables the top-layer label to be peeled away and affixed to another surface. These labels are
increasingly used in applications such as promotional and coupon labeling, direct mail, medical / laboratory applications, and
multi-part continuous forms. Raflatac’s piggyback labelstocks are developed for ink-jet, laser and copier applications. The company’s range of face materials includes 50# Laser Plus, 50# Data, Transfer Premium Plus, 54# Raflacoat, and Kromekote® Extragloss. All piggyback labelstocks use Raflatac’s proprietary permanent adhesives.

Malcolm Collins, Marketing Director for Raflatac, Inc., comments on the company’s objectives in introducing the new piggyback product range to the North American marketplace. “Multi-layered PS labeling constructions are currently a growth market in North America, enabling converters to deliver value-added products to their customers. Pressure sensitive labels have to meet increasing application and durability requirements, and Raflatac’s goal is to continuously supply our customers with optimally performing products.”

Raflatac in brief
One of the world’s leading suppliers of paper-based and film pressure sensitive label materials, Raflatac develops and manufactures pressure sensitive constructions for a wide variety of needs in prime and VIP labeling. Raflatac has over 2,000 employees and its turnover in 2002 was $700 million. The company has factories on five continents and a wide network of terminals and sales offices worldwide.

Raflatac is part of the UPM Group, one of the largest paper companies in the world. UPM shares are quoted on the stock exchanges in Helsinki and New York.

For further information, please contact:
Raflatac, Inc.
Patricia Smith, Marketing Communications Coordinator
400 Broadpointe Drive
Fletcher, NC  28732 USA
Tel. +1 828-651-4859
Fax  +1 828-651-4860
patricia.smith@raflatac.com

or

Raflatac Group Communications
Elisa Nilsson, Vice President, Communications
P.O. Box 53
33101 Tampere
Finland
Tel. +358 204 16 143
Fax +358 204 16 8136
raflatac@raflatac.com
www.raflatac.com